Environmental Sustainability in Jamaica: PESTLE Analysis and Straw Ban

This report delves into Jamaica's environmental sustainability initiatives, with a specific focus on the ban of single-use plastic straws. It provides a comprehensive PESTLE analysis, examining the political, economic, social, technological, legal, and environmental factors influencing the country's approach to sustainability. The report highlights Jamaica's reliance on tourism and agriculture, the growing environmental consciousness among its citizens, and the role of government and industry in promoting sustainable practices. It also discusses the country's efforts in waste management and the role of various stakeholders in promoting environmental sustainability. Furthermore, the report considers the impact of the plastic straw ban on the country's waste management and environmental impact, and provides insights into the market segmentation of the country.

Jamaican Step towards
Environmental Sustainability
Study on the Ban of One-time Use Plastic Straws.

PESTLE ANALYSIS OF JAMAICA
 POLITICAL FACTORS – Jamaica had been exploited by Western
Countries for natural resources, which has made the country
and its leaders aware about the importance of protecting the
environment and its resources.
 ECONOMIC FACTORS – The Economy of Jamaica is heavily
dependent on agriculture and tourism.
 SOCIAL FACTORS - The country consists of individuals who are
aware about the global environmental issues like climate
change and global warming.
 TECHNOLOGICAL FACTORS - The government provides full
support to the individuals for developing their technological
knowledge.
 LEGAL FACTORS - There are various laws in Jamaica pertaining
to the protection and conservation of natural resources.
 ENVIRONMENTAL FACTORS - The country suffers from the
destruction of agricultural lands and pollution through industrial

JAMAICA COUNTRY PROFILE
 BACKGROUND – The country is the third largest
Caribbean Island.
 SUSTAINABILITY MOVEMENT – Several activists,
political leaders and entrepreneurs have dedicated
their activities for championing a sustainable future.
 FREE PRESS – The free press in the country provides
for awareness among the citizens about various social
and environmental concerns.
 POLITICAL LEADERS – The political leaders in the
country are well educated and informed about global
concerns like environmental sustainability, thereby
engaging in regulating environmental standards for
the industries.
 ECONOMY – The economy of the country is heavily
dependent on tourism and agriculture, thereby giving
importance to the preservation of natural resources.

JAMAICA MARKET
SEGMENTATION PSYCHOGRAPHIC SEGMENTATION – This pertains to the attitudes
and behaviors observed among the individuals. In Jamaica, the
individuals are environmentally conscious as their main
economy is dependent on agriculture and tourism.
 BEHAVIORALISTIC SEGMENTATION – This refers to purchasing
patterns of the individuals and their loyalty towards several
brands. Jamaican people are cautious towards the environment
and prefer to use plastics as less as possible. Therefore, the ban
of one time use plastic straws will be widely accepted by them.
 GEOGRAPHIC SEGMENTATION – This refers to the segmentation
of the market into several geographical areas. The heavily
industrialized areas perceive huge amounts of waste disposal
specifically into water bodies. Therefore, several activists and
political leaders are inclined towards the development of
strategies towards environmental sustainability.

REFERENCES
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Caribbean. Routledge, 2016. 123-140.
Wagner, Travis P., and Patti Toews. "Assessing The Use Of Default
Choice Modification To Reduce Consumption Of Plastic Straws."
Detritus 4 (2018): 113.
Siraj-Blatchford, John, and Ingrid Pramling-Samuelsson. "Education
for sustainable development in early childhood care and education:
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