CX770027B: Environmental Sustainability Report on Nissan Automotive

This report analyzes Nissan's environmental sustainability practices within the automotive industry in New Zealand, focusing on policies, regulations, and strategies for air pollution control. It explores the concept of sustainability, Nissan's implemented strategies, and identifies barriers to sustainable practices while promoting necessary changes. The report examines trends, issues, and the requirements for implementing sustainable business practices, including legislative requirements and the application of sustainable practices in manufacturing and operations. Nissan's initiatives to prevent air pollution through resource management, chemical substance control, and resource scarcity management are detailed. The report also outlines the company's environmental principles, strategic priorities, and recommendations for future sustainable practices, offering insights into the company's efforts to balance economic growth with environmental protection and reduce its environmental impact.

0
Running Head Environmental sustainability
Environmental sustainability
Executive summary

1
Environmental sustainability
This report includes the policies and regulation of Nissan automotive industry, New
Zealand. They had implemented the policies for controlling the air pollution. The concept of
sustainability will be discussed and Nissan motor has implemented the strategies for
sustainability. The barriers will be identified for implementing sustainable practices and promote
changes. The trends, issues and need are required for the implementation of the sustainable
practices in business. The legislative requirements will be discussed for the successful future.
Sustainable practices are applied by the Nissan motor in manufacturing and operations process.
A Nissan motor company took the initiative to prevent the air quality by using efficient mineral
resources, managing the chemical substances and resource scarcity.

2
Environmental sustainability
Contents
Introduction......................................................................................................................................3
Environmental sustainability...........................................................................................................4
Strategic priorities............................................................................................................................5
Sustainable practices........................................................................................................................6
Recommendations for future sustainable practice...........................................................................9
Conclusion.....................................................................................................................................10
Reference.......................................................................................................................................11

3
Environmental sustainability
Introduction
In this report, environmental sustainability will be discussed in Nissan's automobile
industry in New Zealand. Sustainability is meeting the needs of the present without
compromising the ability of future generations to meet their needs. Nissan’s automotive industry
in New Zealand has made the vision for sustainability is "enriching people's Lives" as they
provide unique and innovative automotive products by considering environmental sustainability.
It is essential to consider air pollution while manufacturing automobiles. Environmental
sustainability is when environmental resources are protected and maintained for the future
generation (Despeisse, et al., 2012). Air pollution is a major concern in the global economy. The
various ecological, social and financial aspects are considered for introducing sustainable
practices in the industry. Many barriers may occur while implementing sustainable practices and
changes in the industry. Air pollution is the major concern for the automotive industry and they
are concerned with the various issues for environmental sustainability. It is vital for Nissan
automotive industry to implement the changes for an environmental sustainability.

4
Environmental sustainability
Environmental sustainability
New Zealand government has set the national environmental standards for maintaining
the air quality for health protection. With the increase in the global population and the growth in
the economy of the world is having a complex connection with the global environment. The
various factors negatively affect the environment. It is necessary for the industry to protect the
world's irreplaceable natural capital which is air, water, and soil, as these are the sustainability
for future generations (Epstein, et al., 2018). It is essential for the automotive industry to balance
the economic growth and environmental presentations and Nissan automotive industry has to
tackle a range of sustainability issues. A Nissan automotive industry took the initiative to prevent
the air quality by using efficient mineral resources, managing the chemical substances and
resource scarcity. They also took the step for identifying the various activities which are
affecting the environment directly and indirectly (Flammer, 2013). The company implements
new technologies and processes for minimizing the impact of products on people and society
with its lifestyle. Nissan aims to achieve its environmental philosophy "a Symbiosis of people,
vehicles, and nature".
Nissan considers the environment as the most important pillar for its sustainability. They
make efforts in identifying the impacts of their business on the environment. They had made the
environmental principles which define that what they want to be and follow the ultimate goal of
reducing the environmental impact and its resource consumption for the operations and maintain
the vehicles which can be absorbed by the earth naturally (Habidin, et al., 2013). There are
environmental regulations and standards in the automotive industry all around the world. The
rules and regulations towards the environment are becoming more and more important as the
consumer's concern towards the environment is also changing. To meet the demands of the
society, Nissan uses the assessments for analyzing the potential opportunities and risks which are
associated.
They identify the various environmental issues by taking the utmost importance of Nissan
and stakeholders and they set the various policies and targets for controlling the air pollution and
incorporate the environmental strategies (Hahn, 2015). They ensure to create a comfortable
environment for protecting the health of humans and reducing the impact of ecosystems. The
government has implemented policies for promoting environmental sustainability. A carbon tax

5
Environmental sustainability
has been initiated by the government for the consumption of carbon for manufacturing cars.
Nissan has to pay the tax for burning fossil fuels while manufacturing and operations of the
company (Wells, 2013).
The government has also made the regulation for limiting harmful emissions as the
countries ban the use of diesel cars because it creates air pollution more than petrol cars. The
government provides subsidies and encourage the industry to adopt the sustainable
environmental practices as they suggest to use the renewable energy for operations like solar
power than using the non-renewable sources of energy which creates the pollution (Mayyas, et
al., 2012). The industry has to include the environmental consequences in the cost-benefit
analysis of decision making.
Strategic priorities
It is necessary to give priority to pollution prevention strategies. It helps in reducing the
pollution which is generated by a processor the products of the automotive industry. Strategies of
pollution control help in managing the pollutant after it is emitted and helps in reducing its
impact on the environment and the pollution prevention also increases the efficiency of a
manufacturing process (Darnall, et al., 2008). In New Zealand, with an increase in the human
population, pollution is the major concern for the community. Air pollution is a major issue of
environmental sustainability. Air Pollution in Nissan Automotive industry results from the
vehicles. It is necessary to prevent air pollution at all stages of operations. Nissan automotive
industry is proactively set the environmental goals and targets as it helps in developing
technologies and provides better solutions. They set the goal to clean the automotive emissions
like the clean atmosphere. In every country, they had introduced the vehicles for effectively
meeting the emission regulations. The company aims in reducing the environmental impact of
society by offering vehicles that are highly efficient and cutting-edge emission-reduction
technologies at reasonable prices. For controlling the air pollution they had also manufactured
the first gasoline vehicle as they are eligible for the partial zero-emissions vehicle. To reduce air
pollution effectively, Nissan uses the LEAF and other various EV's as they produce no CO2
emissions during the process. Nissan is also promoting zero-emission mobility and they also

6
Environmental sustainability
come in partnership with the local and national governments for infrastructure construction (Jiao
and Evans, 2016).
Nissan has also implemented the effective systems and various controlling standards in
its production plants for reducing the air pollutants emitted during the process of manufacturing.
They had also created their air pollution targets for controlling it. To introduce sustainability
practices in the industry, it is necessary to concern the stakeholders whether they are related to
ecological, social and financial aspects. If industries adopt sustainable practices it will help in
attracting more stakeholders (Litman and Burwell, 2006).
The adaptation of various environmental sustainable practices in the automotive industry
helps in generating various benefits as it helps in reducing the costs of the production and
maintaining the effectiveness in the industry and its products.
In the industry or business, it is necessary to develop sustainable practice as it helps the
business in growth and gives various benefits for the development. With the application of
business practices in business, it helps the business to become more efficient and competitive in
the market. It helps in increasing the financial return in business and also reduces the risk for the
shareholders (Deakin, 2011). With the motive of reducing air pollution, more customers get
attracted towards the new products as it will help in reducing the harmful air for their health.
New Zealand business council for environmental sustainability has suggested implementing
sustainable practices and it helps in contributing to making an effective environment for people.
Nissan focuses on solving environmental problems by keeping the long-term vision. They
had made the various action plans for making the Nissan green program 2022 for meeting the
four most concerning challenges which are climate change, Air quality, water scarcity and
Resources issues (Diabat, et al., 2013). Nissan also considers the rights of all the stakeholders of
the company.
The demand for transport activities is increasing rapidly and it will grow more and more
in the next decades. It is essential for Nissan to adopt technological improvements like fuel-
efficient vehicles and adopt the alternatives of power sources for growth and development.

7
Environmental sustainability
Sustainable practices
The implementation of such practices is necessary for an organization. In the automotive
industry, they had to face many barriers while implementing sustainable practices. The rapid
advancements in technology are transforming the industry of automobiles as they are
inaugurating an unexpected change (Montiel, 2008). Nissan has adopted the new social trends
for adding the new value in the industry through innovation as the Nissan company has
implemented the strategy for sustainability which is Nissan sustainability 2022. In this, they had
included the activities of environment, social and Governance as they consider that these are the
most important concern for organization sustainability. It outlines that Nissan's initiative is to
contribute to the sustainability of society and also for their sustainable growth (Xia, et al., 2011).
The company makes internal efforts in promoting sustainability. They had made the
global sustainability committee as it is included in managing the various functions which involve
environmental, traffic safety, diversity, and inclusion, as these functions are involved in
managing its activities but committee takes the responsibility of the progress report. Nissan also
implements the PDCA cycle improving the performance of sustainability. The global
sustainability committee also reports to the executive committee of Nissan as they are
responsible for making the decision making and also make the policies and take the future
initiatives (Sharma and Henriques, 2005). Change in the process of manufacturing and
operations helps in enhancing sustainability practices. Environmental sustainability is the
automotive industry that is about the analysis of systems. It is essential for Nissan to manufacture
cars that are more eco-friendly and do not harm the environment much. Sustainable decision
making is effective for future purposes.
Implementation of sustainable practices requires the recent trends which must be adopted
for the growth of an organization. For environmental sustainability, it is important to implement
the latest technology which can be adopted to decrease air pollution as Nissan can adopt the new
technologies in manufacturing vehicles as vehicles are the most important sources for creating
air pollution (Darnall, et al., 2010) The better the technology, the better will be the
implementation strategy for the industry.
Nissan has taken the initiative for decreasing CO2 emissions form the new vehicles by
40% till 2022. They had aimed at selling electric cars as it will help in decreasing the air

8
Environmental sustainability
pollution of the country (Choi and Hwang, 2015). For the improved management globally,
Nissan will foster the deployment of the vehicle to everything systems. CO2 emissions can be
decreased form the production and the corporation activities and they had also started reducing
the use of new materials and reusing the material for lithium batteries which are used in the
manufacturing of electric vehicles.
As the air pollution problems are concerned as the greatest long-term ecological risk and
it requires the planning to manage the air pollution risk for environmental sustainability. In the
automotive industry, management has to deal with the economic, social and environmental issues
(Choudhary and Seth, 2011). As environmental issues are the major concerns for the automotive
industry. It includes pollution emissions, climate changes, and biodiversity.
The introduction of sustainable practices changes the perception of stakeholders as it
helps in making more effective decisions for the stakeholders. Sustainable practices help in
improving the performance which makes more profits and benefits the stakeholders of the
organization. S the environmental aspect is an important aspect for the companies (Sarkis, et al.,
2010). Industry focuses on reducing the wastage, improving manufacturing procedure and
adopting technology which impacts the financial aspect. Sustainability development helps in
improving the profits of the company. An ecological aspect includes compliance, proper
governance and risk management (Sloan, 2010). Earlier the stakeholders of the Nissan company
doesn’t pay the more attention on the concerned on the environmental and social things but later
on with the time they have started putting the major focus on the ecological, social and
environmental issues also. As the company Nissan is responsible for lots of air pollution as they
are building the automobiles so they are concerned with removing the air pollution from the
environment and obtain the sustainable practices in the organization. There are many chemicals
are used while making the automobiles which are hazardous to the environment so sustainable
practices are essential in the companies as in order to have the healthy communities, non-toxic
environment, clean air and the proper natural resources.
Stakeholders are more concerned with the environment issues as they are harming their
health only and lives. Stakeholders also have change the perception and introduce the sustainable
practices because it was improving the brand value of the Nissan and their reputation has
increased in the market. Sustainable practices also provide the platform for the innovation which

9
Environmental sustainability
leads to the change the perception of stakeholders and attracting them and retaining the staff.
Stakeholders have also observed that after introducing the sustainability in the organization the
employee’s productivity has increased and cost has reduced. The operations of the Nissan were
effective after introducing sustainable practices.
The financial report of the company has also increased after introducing sustainable
practices as the investors are investing more in those coma pies which are concerned with the
environmental and the social issues. Earlier the company were only concerned with the making
the profits through the automobiles but then stakeholders have concerned with the environment
issues and make the automobiles which are less polluting the air and more favorable to the
environment.
Recommendations for future sustainable practice
For the future sustainable practices in the industry, it is recommended to adopt the
sustainable manufacturing practices as it helps in balancing the social, environmental and
economic factors as it maintains the short and long term performance. It is necessary to create
sustainable practices for the future which are related to reduce reuse, recycle, recover, redesign
and remanufacture for reaching a satisfactory level (Bohnsack, et al., 2014). It is recommended
to measure the existing performance for improving the sustainable performance of the company
for achieving its goals and it is necessary for the industry to understand the current situation and
key issues will be analyzed to making effective decisions for the future. The automotive industry
needs to bring changes in the process and technology by the way of innovation as air pollution
affects the health of the people.
Nissan's automotive industry can choose environmental sustainability for making the
effective use of quality and measuring the performance of the industry for the future. The
company can adopt the survey questionnaire for designing the future sustainability plan.
For implementing the successful future sustainable practice it requires effective
management in making the decisions and governance. Sustainable development helps in
managing and integrating the planning of business and control the management systems. Nissan
can perform the stakeholder analysis for the issues, concerns and information as the sustainable
development activities can be implemented in managing operations of the industry

10
Environmental sustainability
(Alshuwaikhat and Abubakar, 2008). For sustainable development, the Nissan industry can set
the policies and objectives for the future. Management of an organization is responsible for
formulating the policies and establishing the objectives of an organization. They can make the
policies and principles for reduction, reuse and recycle for measuring the environmental
activities. It is necessary for an industry to build a relationship with the other environmental
stakeholders (Zhu, et al., 2007). The commitment to sustainable development involves helping
and formulating the policies as it helps in shaping external development. It is essential to design
an effective plan and implement it in the organization to achieve sustainable development
objectives.
To grow the business, Nissan can implement the strategy of sustainable manufacturing as
in the automotive industry it is rapidly developing. Sustainable manufacturing helps in
improving performance at a high level (Azevedo, and Barros, 2017). A green supply chain
management practice makes an impact on the performance of the automotive industry. To
improve the performance, Green supply chain practice can be adopted by the Nissan automotive
industry. It is recommended to implement the new strategies to compete with the competitors in
the market.
Conclusion
To conclude the report, it is analyzed that environmental sustainability is an important
aspect of the development of the business. Nissan has to adopt sustainable practices for
development. It is essential to consider the air pollution which is affecting the lives of people in
New Zealand because of the vehicles which they are manufacturing. Nissan can implement
effective strategies for environmental sustainability. They have to face various issues in
implementing sustainability practices into the business. The industry has to adopt the recent
trends as advanced technologies for manufacturing vehicles which help in reducing the air
pollution in countries. As the increase in the global economy increases the demand for the
automobile for their personal use but they have to consider the various aspects for decreasing the
air pollution. Nissan automotive industry in New Zealand has to adopt the policies for
manufacturing the products which decrease the air pollution in the country. The company makes
internal efforts in promoting sustainability. They had made the global sustainability committee as

11
Environmental sustainability
it is included in managing the various functions which involve environmental, traffic safety,
diversity, and inclusion, as these functions are involved in managing its activities but committee
takes the responsibility of the progress report. The government has implemented policies for
promoting environmental sustainability.