This report provides a literature analysis of two research papers focusing on factors affecting environmentally responsive consumption behavior and green purchasing behavior in India. The analysis examines the methods of data collection and analysis used in each study, critiquing their appropriateness, identifying potential errors, and assessing the adequacy of the sample sizes. The report highlights the contributions of each paper to the existing body of literature, pinpointing novel ideas, observations, and methodologies. Furthermore, it identifies gaps and limitations in the research, offering suggestions for future studies. The first paper used online questionnaires and SPSS AMOS 24 to analyze data, while the second employed structured questionnaires and statistical data analysis. Both papers investigated consumer attitudes, social influences, and environmental concerns related to green purchasing. The report concludes by summarizing the key findings and providing an overall assessment of the strengths and weaknesses of the research presented.
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