Marks & Spencer: Individual E-Portfolio and Marketing Mix Report

This report provides an analysis of an individual E-Portfolio developed for Marks & Spencer, a prominent British multinational retailer. The report begins with an introduction to the concept of an E-portfolio and its significance in the current market, particularly for enhancing an organization's market share. The main body delves into the market research process, including the development of a research plan, data collection methods (primary and secondary), and data interpretation based on questionnaire results. The report then explores the marketing mix, focusing on product, promotion, place, and price strategies employed by Marks & Spencer. The product section discusses the company's product strategy and mix, while the promotion section highlights the use of social and digital strategies. The place and price sections examine the distribution and pricing strategies, respectively. The conclusion summarizes the importance of marketing in organizational success, emphasizing the role of the marketing mix in achieving business goals. The report references various books and journals to support its findings.

Individual E-Portfolio for
Marks & Spencer

Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Market research process.........................................................................................................3
Marketing mix product....................................................................................................................5
Promotion.........................................................................................................................................5
Place.................................................................................................................................................6
Price.................................................................................................................................................6
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
The term E-portfolio is explicated as an electronic portfolio and this is effective for
current market conditions for improving market share of organisation. In the context of
organisation this is identified that (E-portfolio) is defined as a purposeful collection of samples,
artifact and demonstration of all products manufactured by organisation. This report is written
from perspective of Marks & Spencer and it is a well-known British multi-national retailer that is
specialised in selling of clothes, home and food products. Moreover, this report highlights on
market research to engage and enhance organisational sales with electronic medium. Marketing
mix will also be included in this report.
MAIN BODY
Market research process
The term market research process is defined as a process that is used to evaluate feasibility of
new product and service by conducting research directly with consumers.
Diagram of market research process
Project- The term E-portfolio is used to improve sale of all products and services with motive of
completing organisational work by managing work according to business terms that leads to
approach customers from international market (Adderley and Mellor, 2014).
Research plan- Marks & Spencer is performing their work from more than one century with
traditional method such as sale from store and engagement of retailer. So research plan is
developed for managing and completing work with modern techniques. Therefore, researcher
must accomplish work which is used to engage organisation with current market techniques by
formulating plan of E-portfolio.

Data-collection
Primary and secondary method is used by management for collection of all data in an
appropriate manner. In context of E-portfolio, data is collected with use of primary method
because it helps to complete work with current information. Probability sampling method is used
by management for data-collection and sample size is 30.
Questionnaire
Q1) Do you aware about digital methods of shopping, either purchasing or selling?
a) Yes
b) No
Q2) Which sector is more preferred by you for online shopping?
a) Consumer products
b) Electronic items
c) Food selection
Q3) IS the scope of E-Portfolio for large retail organisation is high or low?
a) High
b) Low
Q4) How much time is devote by you for improving the E-portfolio services?
a) One hour
b) Less than one hour
Q5) Is management in favour for development of E-portfolio section?
a) Yes
b) No
Q6) Does the engagement and development of E-Portfolio improve market share for business?
a) Yes
b) No
Q7) Is professional training is required by workforce to work on E-portfolio?
a) Yes
b) No
Q8) What is the best part to engage E-portfolio in organisation?
Q9) Which is most challenging aspects to perform work on E-portfolio?

Data interpretation- With the analyses of all questionnaires results, it is identified that manager
is focused to perform work according to new information and task. This also aids person to
interpret data in an organised manner.
Summary of finding report- The conclusion statement define organisation improve their
performance and aspect to manage and complete task with motive of identifying company task
and E-portfolio section.
Marketing mix product
The term marketing mix undertakes multiple areas and it focus on formulation of
marketing plan (Chaffey and Smith, 2017). This is also used by management for completing their
work by analyses of four different P’s that aids to complete work for a broad range.
Product- A product refers to a commodity that is formulated for satisfying needs and wants of an
individual. In context of M&S all products are used to perform work by completion of tasks and
it aids in improving market share by offering products with analysis of product life-cycle.
Importance- The design of existing products aids to complete all work by formulation of aspects
that is used in completion of task with use of ideas that aids in enhancement of market area.
Marks & Spencer product
In the present scenario, product strategy and mix aids recognise as a popular retail chain
that is situated in world among out of UK. Marketing mix of M&S is too wide and this aids to
complete work as per section that offer product for men, women and children all.
Introduction- All products provided by M&S are good in quality and with use of company
goodwill products already cross the introduction stage (Elsner, 2014).
Developing- The development stage is cover by M&S with manufacturing products
according to customer requirements.
Growth- Good value products and better market share aids in achievement of growth stage
with more efficiency.
Decline- Each product has a limited life-span and in context of M&S innovative products by
competitive organisation aids to reach at decline stage.
Promotion
Promotion refers to a marketing communication process and it helps an organisation for
publicize of product and their feature to public. From the perspective of M&S promotion aids

business to attract more number of customers and it aids individuals to improve market share for
organisation.
Marks & Spencer implement social and digital strategy for work in an efficient manner and this
aids organisation for promotion of M&S products and portfolio at a global level (Festa and et. al.,
2016). Moreover, promotion is designed to advertise products with low investment and at
broader area and it also aid business for developing better method.
Moreover, the market area of M&S is too large and the number of products is also wide
due to this it is difficult for management to use same promotion techniques. So Social media such
as Instagram, youtube etc. are platforms from where company offer it products to target market
and it is because all individuals are active on social media platforms.
Place
The term placement is an important aspect for marketing mix and this is used to complete
all work by position and distribution of products from the place from where customers easily
purchase products of M&S.
Importance
M&S is an international brand and it operates more than 1000 stores which is managed in
more than 50 countries. This also refers organisation make presence of their products from the
website by engagement of E-portfolio in business.
Supply chain management of M&S is too strong and well-organised so it is easy for
individuals to complete their task in an organised manner (Lee and et. al., 2014). Along with this
M&S maintain effective relations with whole-seller and retailers for placing products at a large
level.
Price
The term price refers to the amount that is basically charged from customers for the
consumption of product and service. Price factors is used to detect the organisational survival and
profits.
M&S pricing strategy
M&S follow competitive pricing strategy and it is used for development of marketing mix
that improve product portfolio. In the context of M&S manufacturing units for clothing of men

and women is same. Moreover, products range start from medium to high range through offering
premium quality products.
For the sale of products through E-portfolio system organisation consider about
implement of systems that aids in completion of work by managing products with is used for
improving areas by engaging system that offer longer results to implement. Price tactics also
helps in enhancement of profits by controlling operational cost of business.
Marketing mix
The marketing mix of M&S analyse product/services with use of completing all task by
focusing on all strategies in an accurate manner (Morley, 2014). In the context of marketing
strategy management elaborates about company.
Product- Marks & Spencer is a well-known and top retail chain brand on the planet based out of
UK. The item portfolio for Marks and Spencer in its promoting blend is wide covering things for
all age bunch be it men, ladies and children.
Price- In any case, M&S still follows a serious valuing technique as the clients presently have
more alternatives to browse as a result of the expanded rivalry. Premium price and competitive
price are two methods of price.
Place- A portion of different nations where it has got its quality are Turkey, Spain, France,
Ireland, Hungary, Finland and so forth Marks & Spencer has got its own site from where the
clients can purchase items and return home conveyance.
Promotion- Marks & Spencer additionally elevates its season deal to its dependable clients by
giving them exceptional limits (Sure, 2017). M&S likewise runs an extraordinary faithfulness
program 'Sparkles' which adds focuses to the client's record based on sum spent on shopping
People- The organization gives extraordinary consideration to the representatives. The
organization follows a serious training and development strategy for engaged better workforce in
the organisation.
Process- Marks & Spencer stores can be found at shopping centers, sub metropolitan territories.
These stores are lovely and appropriately coordinated when contrasted with different stores like
pantaloons, wills way of life and so on to manage work with transparent process.
Physical evidence- Marks & Spencer has in excess of 1000 stores in more than 50 nations on the
planet. M&S started its activity in India in the year 2001 and now it has in excess of 52 stores in
developing countries.

CONCLUSION
With the analyses of above report it is concluded by management that marketing plays an
important role for organisation. Along with this effective marketing aids the management to
complete their work with more efficiency by offering products according to customer need and
wants. Marketing mix strategy performs an important role and adoption of all P’s company
departments easily manage and develop programme to accomplish opportunities in market with
more efficiency.

REFERENCES
Books and Journals
Adderley, S. and Mellor, D., 2014. Who's influencing whom? Developing sustainable business
partnerships. EuroMed Journal of Business.
Chaffey, D. and Smith, P.R., 2017. Digital marketing excellence: planning, optimizing and
integrating online marketing. Taylor & Francis.
Elsner, S., 2014. Study 3–Successful Organization and Coordination of International Retail
Activities. In Retail Internationalization (pp. 111-145). Springer Gabler, Wiesbaden.
Festa, G and et. al., 2016. The (r) evolution of wine marketing mix: From the 4Ps to the
4Es. Journal of Business Research, 69(5), pp.1550-1555.
Lee, C.H and et. al., 2014. Marketing mix and customer equity of SPA brands: Cross-cultural
perspectives. Journal of Business Research, 67(10), pp.2155-2163.
Morley, M., 2014. Understanding Markets and Strategy: How to exploit markets for sustainable
business growth. Kogan Page Publishers.
Sure, M., 2017. Internationales Marketingmanagement. In Internationales Management (pp. 253-
275). Springer Gabler, Wiesbaden.