Case Study: Equal Opportunities Impact on The Strand Palace Employees

This research project investigates the significance of equal opportunities in the workplace, specifically focusing on The Strand Palace hotel in the UK. The study aims to identify how equal opportunities impact employee motivation and satisfaction within the hospitality industry. The report includes an overview of the research, background information on The Strand Palace, the rationale for the study, the research problem, aims, objectives, and research questions. A literature review explores the concept of equal opportunities, its impact on motivation, and the challenges associated with its implementation. The methodology section outlines the approach taken to conduct the research. Findings, analyses, and discussions are presented, followed by conclusions, recommendations, and anticipated limitations. The research highlights the importance of providing equal opportunities to all employees, regardless of gender, caste, or religion, to foster a motivated and satisfied workforce. The case study examines the hotel's practices, the challenges faced, and strategies to enhance equality, ultimately aiming to improve business outcomes and employee well-being.

RESEARCH
PROJECT

Table of Contents
TITLE:.............................................................................................................................................3
CHAPTER 1: INTRODUCTION....................................................................................................3
Overview of research .................................................................................................................3
Background of topic....................................................................................................................3
Rational of the research...............................................................................................................4
Statement of research problem....................................................................................................4
Research aim ..............................................................................................................................4
Objectives....................................................................................................................................4
Research questions......................................................................................................................5
CHAPTER2: LITERATURE REVIEW..........................................................................................5
CHAPTER3: RSEARCH METHODOLOGY.................................................................................8
CHAPTER4: DATA FINDINGS, ANALYSES AND DISCUSSION.........................................10
CHAPTER5: CONCLUSION, RECOMMENDATION AND ANTICIPATED LIMITATIONS
........................................................................................................................................................19
Conclusion ................................................................................................................................19
Recommendation.......................................................................................................................20
Anticipated limitation................................................................................................................20

TITLE:
“To identify the role of equal opportunities in order to improvise the motivation and
employee satisfaction.” A Case Study on The Strand Palace.
CHAPTER 1: INTRODUCTION
This research is concerned with the concept of equal opportunities in the organisation
through which the company will be able to improvise the motivation and employee satisfaction.
Equal opportunities is very crucial concept in present business world and while initiating this
research, there will be proper and authentic planning in regard with the research. Furthermore,
this piece of writing provides a legal authentication for carrying out the research. This will take
into consideration, the different research aims, objectives, literature review, methodology,
recommendations, etc. so that the research objectives and motives can be attained.
Overview of research
Equal opportunities is a concept which is referred to as providing equality to the
individuals irrespective of their gender, caste, religion, etc. This aims to provide equitable
opportunities to the male and female both without any kind of discrimination. The organisations
considers the skills, capabilities and level of qualification in the individual and provides
opportunity on the basis of this. When individuals feels that the company is giving equal
opportunity to all the individuals irrespective of any partiality then this improves their motivation
and level of satisfaction. This is important concept because various job needs the specific set of
skills and knowledges where the company focusses recruiting the person without any kind of
discrimination. Therefore, this investigation has been conducted on The Strand Palace hotel of
UK which is one of the largest luxury hotel of the country. The people working over there are
increasingly focussing on providing equal opportunities to the people so that their motivation and
level of satisfaction improves and they work with full zeal and confidence in order to attain the
business goals and objectives.
Background of topic
The The Strand Palace has initiated its operation from the year 1909 in London, UK. This
is one of the most prominent hotel of UK which provides various options to its customers like
accommodation, restaurants, events, relaxation, etc. The hotel has a team of individuals which
works on rendering the customers with greeting them with warm welcome, provides good food

and a very relaxing surroundings. The hotel has successfully entertained and served the famous
celebrities as well which makes them recognised through out the country. The hotel provides
equal opportunities to its employees and hires them depending upon the skills required within the
restaurant. The The Strand Palace has a strong focus on providing equality at the workplace
because this helps in dealing with different set of customers and the employees remain motivated
and satisfied which enhances them to work with full confidence and zeal.
Rational of the research
The significance of rationale for conducting the research on providing equal opportunities
at the workplace for improving the level of satisfaction and motivation among the employees is
to analyse the importance of adopting equality. The hospitality industry is highly fluctuating and
the restaurant requires to regularly search for new dishes, deserts and beverages so that they can
satisfy the customers and compete effectively with the competitors. For this, it becomes
important that the The Strand Palace provides equal opportunities so that their employee remain
motivated and satisfied. They restaurant can adopted different types of policies and strategies in
order to establish the importance of enhancing equality. The topic is very important because of
the increasing discriminations at the work places where the company lacks the various superior
level of skills and knowledges in order to attain the business goals and objectives.
Statement of research problem
The research problem will help the researcher in properly conducting the research by
eliminating the problems which has been earlier faced by the researcher. When the previous
research as conducted then the investigator was not able to cover all the objectives effectively
and efficiently so the primary focus of this research will be to achieve the set objectives and
aims. Another problem which was faced in the previous research was the poor utilisation of
financial resources which has made the research very expensive. So therefore, there will be
proper utilisation of money and finances by setting proper budget for each and every activity.
Research aim
“To identify the role of equal opportunities in order to improvise the motivation and
employee satisfaction.” A Case Study on The Strand Palace.
Objectives
 To determine the concept of equal opportunities.

 To study the impact of equal opportunities on improving the motivation and employee
satisfaction in Kill- berry inn.
 To evaluate the issues arise while providing equal opportunities in The Strand Palace.
Research questions.
 Do you the concept of equal opportunities?
 What will be the impact of equal opportunities on improving the motivation and
employee satisfaction in The Strand Palace?
 What will be the major issues that arise in providing equal opportunities in The Strand
Palace?
Gantt chart
A Gantt chart was developed by Henry Gantt in the year 1917. This is horizontal bar chat
where in the graphical presentation of the chart is done to provide the planning, coordinating and
establishing a track on the project activities that they are going as per the set scheduled. It helps
in allocating the relative time against each activity that requires to be completed and started with
the respective start and finish dates.

CHAPTER2: LITERATURE REVIEW
To determine the concept of equal opportunities.
According to Andy Mason, 2019, Equal opportunity signifies that all people will be
treated equally or similarly which lead them to provide healthy working culture within business
premises. However, the author explained the term in other words like opportunity is a three way
relationship between a person, some obstacles and a desired goal. Organisational and business
consist of many individual who works together with an aim of accomplishing business goal or
objective in an efficacious and prompt manner. Apart from this, each manpower contains unique
set of skills or abilities, thus company ensures that each of them get equal platform so that they
can put best effort towards an enlargement of firm proficiency. However, there should be no
discrimination an the ground of sex, homosexuality, age, race, religious affiliation, disability or
martial status. Employers can assign roles and responsibilities on the basis of ability, experience
or potential and all employment decision taken on personnel capability to complete a particular
task with an organisation. Due to this, there will be equality in an organisation and help them to
provide increased level of motivation.
Moreover, there are several types of discrimination like direct or indirect partiality which
has huge impact over business decision making capability as well as it effect brand image . Over
past 30 years, the workplace has changed dramatically, equal opportunity has been broadened
and backed up by law to provide the same level of protection to other minority groups in the
workforce (Equal opportunity, 2019). Therefore, it is a responsibility of manager or superior to
identify accurate issues which arises among manpower and facilitate the chance to both grieved
parties for sharing their opinions regarding conflicts. As per the acquired views, employer should
be proactive in addressing hostile behaviour of individual that may be embedded in the
workplace culture. Therefore, facilitating equal opportunity among firm working culture, it
enable them to retain or attract best quality of personnel as well as helps them to gain
competitive advantage within competitive industry in an innovative and productive style.

Therefore, providing equal opportunity to personnel help firm to reduce labour turnover rate and
can effectively retain existing employees which gives them sustainable profitability.
To study the impact of equal opportunities in improving the motivation and employee
satisfaction in Kill- berry inn.
As per the views of Callin. S. Stamarski, 2015, By creating a diverse and equal
workplace company's are able to draw on a wide range of ideas from a workforce full of
different skills, experience, resources, talents and energies; of all give business a competitive
edge against all challenges (Gender inequalities in the workplace: the effects of organizational
structures, processes, practices, and decision makers’ sexism, 2017). Equality is not only
concern with promoting an individual but rather it is that to foster each individual rights or
values to be different and free from discrimination. However, it generate huge influence over
manpower motivation and satisfaction level which directly effect on organisation potentiality in
acquiring high level of productivity and profitability. Through embracing diversity and equality
firm enable to create a large pool of talents which help company to reap the benefits of broader
market, improves productivity and also raise profile within existing marketplace. Apart from
this, it allow them to gain knowledge regarding market trend, various consumer behaviour as
well as industry segments which lead them to enlarge their profit margin ratio in an impressive
and productive style. Furthermore, equal treatment encourage Kill- berry inn's superior to behave
unbiased in nature with manpower while decision making process, as they takes an initiative to
determine issues accurately and based on that they make best strategic decision which bring
increased level of motivation among each personnel. When employees feel satisfied, they put
their full contribution towards an achievement of organisation goal in an impressive and creative
style that reflect in enrichment in Kill- berry inn business operation and function.
In addition, the idea of equal opportunity inspire company to recruit highly skilled talents
and delegate them suitable roles or responsibility which create increased level of satisfaction
among personnel as well as they put their best effort for an enhancement of sustainable
profitability. Thus, managing diversity is more modern phase which expands the boundaries
beyond equality issues and builds on recognised approaches to equal opportunity. Additionally, it
creates a working environment in which enhanced contribution from all manpower works for an

advantage of business and can also increases their engagement and motivation level in a
workplace. Along with this, it assist Kill- berry inn to control over conflicts, various
discrimination like gender equality, harassment, stereotyping, undignified attitude etc. and can
easily acquire increased level of encouragement or satisfaction from personnel.
To evaluate the issues arise while providing equal opportunities in The Strand Palace.
According to Angela Hood, 2019, In present scenario of competitive marketplace,
managing diversity or bringing equal opportunity among working culture has positive and
negative impact over firm decision making ability (7 Biggest Diversity Issues in The
Workplace,2018). As, many organisation realised that managing equal opportunity means
recognising differences in individuals as it involves acknowledging the significance of variation,
avoiding discrimination and pushing for inclusiveness. Some of the difficulties or challenges
which Kill -Berry inn faces while processing equal opportunity within their business operation
and function that are explained below:
Cultural differences: It is one of the core issue which arises in case of providing equal
treatment to employees in a workplace because there are still some individuals who keeps some
kind of preconception regarding various ethics, values, culture , religion. Such type of behaviour
lead to huge dissatisfaction among manpower and it directly reflect Kill -berry Inn's productivity
as well as restrict them to manage diversity work culture within business premises.
Language barrier: This is very familiar obstacle which most of the organisation
undergoes and the manger face difficulties in conveying their information to personnel in order
to obtain profit maximisation. Along with this, it totally disturbs the working ambiance of The
Strand Palace as it spoils the relationship between employer and employee as well as firm's
brand value among sector. Moreover, it create miscommunication or misinterpretation within
personnel and it directly reflect over hampering the entire work process of an organisation in
very critical manner.
Thus, increasing the concept of equal opportunity and diversity in every workplace,
manager should be very attentive and ethical in order to control over labour turnover and can

maintain retention rate. By this, they can accomplish their objective or aim in an innovative or
creative manner.
CHAPTER3: RSEARCH METHODOLOGY
Research methodology is the systematised plan which contains the different aspects for
conducting the research. Under this, the investigator is required to distinguish between the
qualitative and quantitative research methods. This choice of adopting the method of research
will entirely depend upon the research questions and the formulation of this is informed by the
research perspectives. Thus, for determining the different strategies of research methodology, the
investigator will explain the research onion.
Research philosophy: This is the first layer from the outer side of the research onion and
in this research the philosophy which will be used is positivism that will help the researcher in
gaining the factual information with the help of observations and is dependent on quantifiable
statistics.
Research approach: The next layer after research philosophy is the research approach in
the research onion. This helps in determining the respective approach and for this research
inductive approach has been used. By adopting this approach, the investigator will be able to
assess the observations which depends on subjectivity and enhances the outcomes of the
research.
Time Horizon: The time horizon of the research onion determines the time period
required for completing the research, therefore, the investigator will adopt the cross sectional
time horizon. In this, the focus of the investigator will be on current and ongoing situations.
Therefore, the total time taken to complete the research is 12 weeks.
Research methods: The research methods are the ways or techniques through which the
researcher conducts the research. There are two methods of research namely, the qualitative and
the quantitative. The investigator will adopt the qualitative research method for completing this
investigation. In qualitative, the investigator will focus on identifying and analysing the human
behaviour and their preferences.
Data sources: Under data sources, the investigator will need to adopt the different
different source through which information and subject matter can be gathered and analysed.
There are two methods of collecting data namely, primary and secondary. In primary data

collection method, the information is collected for the first time by the investigator through
different methods like observation, survey, questionnaire, etc. whereas in secondary data
collection source, the data is collected from the sources like magazines, internet, journals,
newspaper, etc. Therefore, investigator will adopt both the methods for conducting research in
which primary method will be used to collect information from the perspective of individuals
through questionnaire method and secondary will be used to present the literature review.
Research sampling: Under research sampling, an investigator emphasis on selecting a
appropriate sapling method. This is considered to be one of the most effective element in
research onion because it helps in determining the accuracy and effectiveness of the research.
There are two methods of research sampling namely, probable sampling and non probable
sampling. The investigator will adopt the simple random probable sampling for conducting this
research because it will help in taking small proportion of the total population which will make
the process of research easy. Furthermore, there will be equal opportunity for each member to be
chosen. Therefore, the total sampling size will be 30.
Research ethics: The term ethics is concerned with determining the fair and unfair
means for conducting research. Therefore, there are some ethical norms which will be adopted
the investigator under this research and the information which will be presented will be
authentic, relevant and true. Furthermore, the data will be protected and illegal use of the
information will be prevented. Thus, there will be proper privacy and confidentiality of
information.
Research limitation: There are various factors which creates restrictions or limitations
on research. But the major limitation will be of using the finances effectively and the time factor
efficiently in order to complete the research.
Research reliability and validity: The reliability and validity of the research are the
important aspects in the research onion. The reliability is dependent upon the research
questionnaire where as the validity is concerned with the usage of close ended questionnaire
method which helps in providing the positive responses of respondents.
Research budget: The concept of budget is related to the estimation of amount required
for setting the appropriate amount needed to complete the research. Therefore, the estimated
amount required to complete the research is £8000.

CHAPTER4: DATA FINDINGS, ANALYSES AND DISCUSSION
Data analyses
The process of data analyses is concerned with examining, improving, transforming and
modelling the data with the relative objective of investigating the useful insight of information
and data. After properly doing the interpretation, the researcher reaches the conclusion and this
helps in decision making process. Thus, the data is said to be analysed by this procedure.
Therefore, for analysing the data, investigator has used questionnaire method in order to evaluate
the results.
QUESTIONNAIRE
NAME:
AGE:
GENDER:
Q1. Do you know the concept of equal opportunities?
A. Yes
B. No
Q2. What will be the impact of equal opportunities on improving the motivation and
employee satisfaction in The Strand Palace?
A. Positive
B. Negative
Q3. What will be the major issues that arise in providing equal opportunities in The
Strand Palace?
A. Ethnic and cultural differences
B. Language and communication
C. Generation and age differences
D. All the above
Q4. What strategies can be adopted by the The Strand Palace for motivating employees?
A. Providing training
B. Equal opportunities of getting pay
C. Both
Q5. Does equal opportunity concept provides employees satisfaction?