Research Report: Analyzing the Impact of EEO on Unilever's Workplace

This research project examines the effects of equal employment opportunity (EEO) at Unilever, aiming to identify its impact on the workplace. The study employs a mixed-methods approach, including a literature review and a survey of 40 managers using a simple random sampling method. The methodology section details the research philosophy (positivism), approach (deductive), strategy (survey and literature review), and time horizon (cross-sectional). Data analysis utilizes frequency distribution analysis and MS-Excel to evaluate quantitative data. Findings reveal insights into employee knowledge of EEO, its effects on performance and motivation, types of discrimination, and the benefits of providing equal opportunities. The report includes frequency distribution tables and graphs to present the results. The discussion section interrelates primary and secondary data to draw conclusions and recommendations. The reflection section explains the researcher's experience during the research process. The report adheres to research ethics principles and considers research reliability and validity. The study concludes with recommendations for Unilever based on the research findings.