This research project investigates the positive outcomes of equality and diversity practices in supporting and improving staff performance at Apple Inc. The study explores equality and diversity practices within the organizational context, identifying their importance for staff performance and determining the resulting opportunities. The research includes a literature review on equality and diversity in organizations, focusing on Apple Inc.'s specific practices. The methodology employs a deductive approach, utilizing both primary and secondary data sources, including questionnaires. The data analysis involves content analysis, frequency tables, and interpretation of findings, revealing insights into employee perceptions of equality and diversity initiatives. The research highlights the significance of the Equality Act 2010 and its impact on job satisfaction, productivity, and employee motivation. The report concludes with recommendations for Apple Inc. to enhance its equality and diversity practices and promote an inclusive work environment. The findings underscore the importance of fostering an environment where all employees feel valued and respected, leading to improved staff performance and a more innovative organizational culture. The study also considers the limitations of the research, such as time and resource constraints.