A Study on Asda's Strategies for Managing Equality and Diversity

This research project investigates Asda's strategies for managing equality and diversity in the workplace. The report includes an introduction outlining the importance of equality and diversity for maintaining brand image and competitiveness. It details the aims and objectives, which are to understand the concept of equality and diversity at Asda, analyze its benefits, determine the challenges, and identify strategies for managing it. The methodology employed qualitative research with an inductive approach and interpretivism philosophy, collecting data from 40 employees using primary and secondary methods, analyzed using thematic data analysis. The data analysis section presents findings on employee knowledge of equality and diversity, treatment of employees, benefits of maintaining equality and diversity, challenges faced, and the strategies adopted. The conclusion emphasizes the importance of equality and diversity for company success, highlighting employee satisfaction and the use of various strategies. Recommendations are provided, including training sessions on diversity awareness, providing proper growth and promotions, and language training for the diverse workforce. The report concludes with a list of relevant references.

Research Project

TABLE OF CONTENT
 INTRODUCTION
 AIMS AND OBJECTIVES
 RESEARCH METHODOLOGY
 DATA ANALYSIS
 CONCLUSION
 RECOMMENDATIONS
 REFERENCES

INTRODUCTION
 To sustain brand image and remain competitive in the business, most of the companies keep
focusing on equality and diversity.
 Similarly, the present study is also based upon the equality and diversity of Asda and with the
help of relevant information.
 PPt describe the importance of equality and diversity within a workplaces and how the
company uses different types of strategies that assist to provide equal opportunities to all the
employees.

AIMS AND OBJECTIVES
Aim:
To ascertain the strategies adopted by the organization in order to managing equality and diversity at the
work place – A study based on ASDA.
Objective:
 To understand the concept of equality and diversity in relation to Asda.
 To analyse the benefits or advantages of maintaining equality and diversity in workplace.
 To determine the challenges associated with maintaining equality and diversity in an organisation.
 To identify different strategies that can be adopt by Asda for managing equality and diversity at
workplace.

RESEARCH METHODOLOGY
Type of methodology Methodology used
Research type Qualitative research type
Research approach Inductive approach
Research philosophy Interpretivism philosophy
Data collection Primary and secondary methods
Sampling 40 Employees
Data analysis Thematic data analysis

DATA ANALYSIS
Theme 1: Knowledge related to equality and diversity Theme 2: Employers treated equally to the employees
Yes No
0
5
10
15
20
25
30
35
35
5
Respondents
34
6
Yes
No

Continued...
Theme 3: Maintaining E&D is beneficial for the firm Theme 4: Benefits of maintaining E&D
36
4
Yes
No
5
4
6 25
Improve productivity
Enhance innovative skills
Team-working skills
All of these

Continued....
Theme 5: Challenges which a company face
while maintaining E&D
Theme 6: Providing equal opportunities of growth
is the strategy that company adopt
22
9
9
Employee resistance
Culture of organization
Lack of understanding
regarding concept
11
9
20
Provide diversity
awareness training
Hiring diverse workforce
Providing equal
opportunities of growth

CONCLUSION
 By summing up above it has been concluded that equality and diversity plays an important
role in the success of a company.
 Such that from data analysis section, it is clearly reflected that majority of selected
respondents are happy with the company's culture and Asda also uses many strategies to
keep the employees happy.
 While, more than half of the selected respondents are agree that employers are also treated
well with the employees and keep promoting them to meet the target of a firm.

Recommendations
 Asda should focus on the training session in which employees should be aware related to diversity.
This is so because it help to generate the respect towards each other and this in turn leads to improve
the productivity level.
 Further, it is also recommended to the firm that proper growth and promotions should be provided to
the employees without any discrimination so that it assist to meet the define aim and creates happy
working environment as well.
 Lastly, for managing language and communication error between diverse workforce, company should
conduct training classes for all the employees where they learn different languages which in turn leads
to provide sense of equality among each other.

REFERENCES
Bencivenga, R., 2020, April. Gender Equality in Academia and ICT Companies: Still Doing or Undoing
Gender?. In ICGR 2020 3rd International Conference on Gender Research (p. 48). Academic
Conferences and publishing limited.
Cutchin, G. M. and et.al., 2020. Data Collection Methods for the Voice Range Profile: A Systematic Review.
American Journal of Speech-Language Pathology, pp.1-19.
Ghauri, P., Grønhaug, K. and Strange, R., 2020. Research methods in business studies. Cambridge University
Press.
Greene, A. M., 2019. HRM, Equality and Diversity. The SAGE Handbook of Human Resource Management,
p.238.
Hunt, V. and et.al., 2018. Delivering through diversity. McKinsey & Company Report. Retrieved April. 3.
p.2018.
Manfredi, S., 2016. 6W Equality and Diversity at Work under the Coalition. Employment Relations under
Coalition Government: The UK Experience, 2010-2015, p.108.
Reynolds, N. P., 2020. Gaining ethical approval. In How to Keep your Doctorate on Track. Edward Elgar
Publishing.