Impact of Discrimination on Employee Performance: Asda Case Study

This research project investigates the impact of workplace discrimination on employee performance, focusing on a case study of Asda. The report begins with an introduction outlining the significance of equality and diversity in the workplace, followed by the research aim and objectives, which is to examine the potential collision of discrimination on the performance of employees. The study employs a thematic analysis of survey responses, revealing concerns about discrimination awareness, the need for businesses to manage discrimination, and the adverse effects of discrimination on Asda's operations. Key findings highlight issues such as gender stereotypes, sexual harassment, unequal pay, and employee de-motivation. The report recommends diversity and inclusion training and the enforcement of anti-discrimination policies. The conclusion emphasizes the importance of managing equality and diversity to achieve business success. The research also includes a comprehensive list of references.

Research
Project

Table of Content
 Research Title
 Introduction
 Research Aim and Objectives
 Research Questions
 Thematic Analysis
 Conclusion
 References

Research Title
Equality and Diversity in the workplace.

Introduction
The present investigation was undertaken to empirically analyse the
interconnection among discrimination and how it affects the performance
of employees at workplace, therefore, workplace discrimination is termed
to be a major issue which has wider influence over the operations and
progression of the business. In this present study the overall analysis is
based on Asda as the selection of Asda is effective because it is effective
for the investigator to execute detailed evaluation as the company has its
operations all around the globe and has wider range of employees.

Research Aim
The key aim of this present research is To examine the potential
collision of discrimination on the performance of employees at
workplace. A case study on Asda.

Research and Objectives
The suitable objectives of this present investigation that incorporates over the aim of the research
are associated as under:
• To develop understanding in regards to the notion of workplace discrimination in the
circumstance of an organisation.
• To determine the key problems faces through businesses due to the issue of discrimination at
workplace.
• To analyse the potential influence of discrimination on the production process of employees
within Asda.
• To identify suitable measures that can be opt by Asda to diminish discrimination at
workplace.

Research Questions
The potential questions that are encompasses over the aim and objectives of the research
are defined as below:
• What is the concept of workplace discrimination in the context of business?
• What key issues are faces by businesses due to the issue of discrimination at
workplace?
• What is the potential impact of discrimination over the performance of employees
within Asda?
• What suitable measures can be opt by Asda to diminish discrimination at workplace?

Theme 1) Individual are providing their consent that they are very
much aware about the concept of discrimination in the terms of
business.
Q1) Do you have an appropriate idea about the concept of discrimination in the
terms of business?
Frequency
Yes 29
No 1

Theme 2) As per respondents perspective yes it is required for the
businesses to manage discrimination at workplace to enhance
operational ability.
Q2) Are you agree with the aspect that, it is required for the businesses to
manage discrimination at workplace to enhance operational ability?
Frequency
Agree 26
Disagree 2
Neutral 2

Theme 3) The discrimination at workplace influences the
operations of Asda in adverse manner.
Q3) According to your view, discrimination at workplace influences the
operations of Asda in adverse manner?
Frequency
Yes 26
No 4

Theme 4) There are assorted challenges that are mainly faced by
businesses due to the occurrence of discrimination at workplace.
Q4) As per your opinion, what basic challenges are faced by businesses due to
the occurrence of discrimination at workplace?
Frequency
Gender stereotypes 8
Sexual Harassment 7
Higher employee turnover 7
Unequal Pay 8

Theme 7) There are assorted demerits that are mainly faced by the
employees of Asda due to the emergence of discrimination at
workplace.
Q7) As per your opinion, what demerits are faced by the employees of Asda due
to the emergence of discrimination at workplace?
Frequency
De-motivation 10
Lack of Coordination among employees 5
Physical and Mental abuse 8
Racism 7

Theme 9) There are different ways for that workplace discrimination
could be prevented or eliminated within Asda.
Q9) According to you, In what ways do you think workplace discrimination
could be prevented or eliminated within Asda?
Frequency
Training programmes for personnel 10
Enforcement of Policies related to discrimination 8
Promote Gender Equality in Management Roles 7
Designate Individuals to Receive Complaints 5

Recommendation
From the detailed evaluation of the project it has been recommended to the business that,
company should manage equality and diversity in the manner of better execution of the
business operations. Asda is a large supermarket chain which has its businesses all around
the globe and the company is also having employees who are belongs from diversified
areas, thus, as per the evaluation of the project it has been analysed that it is required for
each small as well as large business enterprises to mange equality and diversity to reduce
its influences at market place. From the evaluation of the project it has also been suggested
to Asda that company should provide diversity and inclusion training to their employees as
to providing them suitable direction to execute their efforts to gain success.

Conclusion
After detailed analysis of the project based on equality and diversity it has been
concluded that, these two are termed to be the most imperative area of
human resource department which are needs to be managed by the business
or its management for the intention of attaining higher growth and success.
Therefore, In addition to this, as per the evaluation of the participants
evaluation it has also been said that, here are assorted issues like Gender
stereotypes, Sexual Harassment, Higher employee turnover, Unequal Pay
and so on, thus these are mainly arises due to discrimination at workplace.

References
Bell, J. and Harrison, B. T., 2018. Vision and values in managing
education: Successful leadership principles and practice.
Routledge.
Bryson, J., 2017. Managing information services: a sustainable
approach. Routledge.
Haddud, A., McAllen, D. K. and DeSouza, A. R., 2018.
Managing Technological Innovation in Digital Business
Environments. In Marktorientiertes Produkt-und
Produktionsmanagement in digitalen Umwelten (pp. 47-60).
Springer Gabler, Wiesbaden.

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