ASDA Case Study: Equality and Diversity Challenges

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This report examines the equality and diversity landscape within ASDA, a major British retail company. The study begins with an introduction outlining the importance of diversity in the workplace, followed by an analysis of project aims and objectives, including the impact of fairness and multiplicity within the business. The report details the creation of a project management plan, including scope, cost, time, and resource allocation. A work breakdown structure and Gantt chart are presented to illustrate project timelines. The research methodology involves both primary and secondary research methods, including questionnaires and data analysis using suitable tools. The findings highlight the challenges and issues related to diversity, such as communication gaps. The report concludes with recommendations for ASDA to improve its approach to equality and diversity, followed by a reflection on the value of the project and references.
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Managing Successful Business
Project
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Table of Contents
Contents
TITLE..............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Project aims and objectives...............................................................................................1
P2 Produce of project management plan................................................................................2
P3 Produce a work breakdown structure and a Gantt Chart...................................................3
TASK 2............................................................................................................................................5
P4 Carry out small-scale research..........................................................................................5
TASK 3............................................................................................................................................7
P5 Data analysis with use of suitable tools and techniques....................................................7
P6 Recommendation.............................................................................................................10
TASK 4..........................................................................................................................................11
P7 Reflection on the value that is undertaken while completing the project.......................11
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13
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TITLE
“To analyse different issues in addition to challenges that might rise from the parity and
assortment in the company and the different measure to facilitate would be taken by business”. A
case study on ASDA.
INTRODUCTION
The accomplishment of the trade is more reliant on the different factor as like planning,
organising, controlling, implementation and execution of the all activities with better
competence. It will get managed by the management of the business and furthermore it will only
get influenced by the working attitude, behaviour, personality, performance of the employees.
The business will only get the success when its employee has worked with better efficiency and
filled with more skills and talent as well (Appelbaum, 2018). Thus the company will always get
want to work with the employee that has more experience and knowledge and on the basis of that
hired the employee instead of selecting the candidate from certain place, religion, location etc. In
this they have promote the equality within the business with that it is also be needed that the
similar opportunity get provided to the entire employee. Thus the business must get promote the
equality and diversity but with that different challenge also get faced. The following report is
concern about the ASDA which is the British superstore retailing company with has offered the
product and forces as like general merchandise, grocery, and financial services. The report
includes the aim as well as deliverables, project execution map, research plus findings with
recommendation.
TASK 1
P1 Project aims and objectives
There are various benefits of the equality and diversity as like employee engagement and
participation, performance enhancement, generation of creative ideas, development of
productivity, increment in profitability and many other factors as well. In addition there are some
of challenges and issues as well that get raise as like the communication gap will get increases as
the diverse workforce it become challenging as the language is the biggest barrier, there are some
many solution get listed thus it is hard to pick the one that has better advancement within the
business and many others as well (Bell, 2018). The equality and comprehensive will get
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promoted by the business by which they get collaborated with the better number of employee
that developed more profitable aspect.
Aim- “To analyse different issues in addition to challenges that might rise from the parity and
assortment in the company and the different measure to facilitate would be taken by business”.
The ASDA is the leading company in retail sector and have worked with the 165000 number of
employees thus it is quite hard to manage the belief of all thus and in parallel some challenge and
issues get faced by the business (Davies, 2019). These challenges will get measured and with
that the effectiveness will get developed by reduce the impact of their issues with the help of
different strategy.
Objectives
To recognize the impact of fairness and multiplicity within the business.
To measure the diverse challenges that get raise due to the usage of the fairness and
comprehension.
To analyse the different measure strategy that get used by the business in order to
balance the equality at the workplace (Bell, 2018).
To define the measurable changes that must get apply the business in order to defend the
business by the unconstructive crash of diversity at workplace.
P2 Produce of project management plan
In development, there are certain things which is needed to be covered by the researcher
and for that it becomes crucial for them to prepare project management plans (Flick, 2018). PMP
simply allows the research to identify that how their work is needed to be conducted so that goals
can be accomplished. Below, feature in order about project management plan have been
mentioned in detail.
Aim and deliverables: In this particular project the foremost intend of the business and
researcher to find out the ways through which they can build diverse working environment
within the organisation for accomplishing the goals which can also motivate the employees
(Fogarty, 2018).
Scope: The scope of the scheme is to realize the possible way through which positive
changes can be introduced within the company through which future strategies within ASDA can
be formed easily.
2
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Project cost: Here, researcher has estimated around £200 for the completion of project. In
order to utilise the fund in systematic manner budget has been prepared below by the researcher.
Particulars Amount (£)
Use of various tools and techniques Expenses
on equipment’s and tools
80
Resources 60
Collecting Data 15
Analysing data 25
Other expenses 20
Total £200
Time: It generally represent the time period which is required to absolute the project in the
specific time era (Hennink, 2020). In command to complete the particular project, researcher is
looking to take 3 months from the date of starting the project.
Quality: It is said that whenever any of the project is conducted proper quality must be
maintained within the project so that effective result can be obtained. Quality of research will
directly allow ASDA to improve its overall performance through which goals can be
accomplished.
Communication: Here, researcher will need to work on communication where they must be
able to collect proper information from employees as well as expertise. Some of the
communication medium which researcher will focus will be mails, questionnaire, interview, calls
and many more (Hughes, 2019).
Risk: It always come along with the project where it is needed to be understood by
researcher that they must be able to monitor each and every activity on a regular basis for
obtaining effective result. Also, some of the risk factor which will be included in it is like
managing time, cost and resource and many more.
Resources: Some of the most important resources which will be effective researcher is
support from respondents, books, communication devices and many more. All of this factor will
allow attaining favourable result in the research.
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P3 Produce a work breakdown structure and a Gantt Chart
Gantt chart: It explained as chart which represent each of the information related to
project in graphical which that indicates the time period to complete each of the task in it. It is
helpful because it simply identifies that how long time period is required to conduct the project
such to facilitate goal can be accomplished in detailed instance epoch (Ikenberry, 2019).
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Work Breakdown structure: It is a structure that is needed to be prepared by each of the
researcher where they have the responsibility to work projected into different task which can
make working condition easier and faster as well (Kang, 2019). It also allows the organisation to
get value able result in short time period where every aspects of the project can be covered
easily.
5
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TASK 2
P4 Carry out small-scale research
The research is better prospect through which the relevant information about the certain task
will get collected by which the researcher gets more relevancies and with this they get
accomplishes the overall project with more suitability (Ghauri, 2020). It is more helpful to make
the accurate outcome that is furthermore more useful for the business while making the
constructive outcomes.
Primary research- It is a research that is conducted by the research at the first time as by
making the certain interaction with the people or by making the survey and then the viewpoint of
people will get collected as with the support of questionnaire and interview (Konrad, 2016).
Secondary research- It is a method in which the in sequence will get together as from the
previously published data as it is in the appearance of journal, articles, books, financial reports,
newspaper, magazines and many others as well that used to make the validate outcomes.
Qualitative research methods- It is a research that find relies on unstructured and non
numerical data as the researcher get collect the information as from the course of interviews and
observations, release ruined review, focus groups, oral history and content study of visual and
textual material (King, 2018).
Quantitative research method: It is research means that emphasis objective
measurement that is the form of the statistical formulation, mathematical impression, numerical
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analysis that is collected as from the poll, examination and questionnaire by manipulating
statistics from the computational techniques (Pearlson, 2019).
Sampling: It is a method as from where which the researcher will use to target the
adequate population as with this the researcher has taken the sample size of 35.
The researcher and the management department of ASDA will make the appropriate
interpretation as from that analyse the different information by which the adequate challenges
will get over by using systematic strategy (Blaikie, 2019).
Questionnaire
Q1) Did ASDA uses and promote the fairness and assortment within the business?
a) Yes
b) No
Q2) Is the greatest responsibility of employee is based on the gender basis at the business so as to
maintain the diversity?
a) Male
b) Female
Q3) Did the ASDA will promote the diverse culture with the parallel usage of the different
strategy in the business.
a) Yes
b) No
Q4) Did the employee feel more challenge while working in the diverse culture?
a) Yes
b) No
Q5) What is the basis that get used by the ASDA to reduce the negative impact of diverse
culture?
a) To stimulate staff
b) To implement change
c) Career satisfaction
Q6) Did you are in favour of that diverse and equality will brings more challenge within the
business and have impact on the performance of the business?
Q7) Did you believe that training is the aspect through which the impact of challenges and issues
will get reduces?
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TASK 3
P5 Data analysis with use of suitable tools and techniques
Q1) Did ASDA uses and promote the fairness and assortment within the
business?
Frequency
a) Yes 30
b) No 05
a) Yes
b) No
0 5 10 15 20 25 30 35
Frequency
Frequency
Interpretation: It is notice that ASDA must get promote the diverse impartiality and
multiplicity in the employee and most of the employee are in favour of that with that the
adequate changes will get attained (Polonsky, 2018).
.
Q2) Is the greatest responsibility of employee is based on the gender basis at
the business so as to maintain the diversity?
Frequency
a) Male 20
b) Female 15
8
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a) Male
b) Female
0 5 10 15 20 25
Frequency
Frequency
Interpretation: It is shown that the certain responsibility will get maintained with that
the gender basis so as to maintain the diverse culture with that it is consider that it is almost be
equal number of both male and female candidates.
Q3) Did the ASDA will promote the diverse culture with the parallel usage
of the different strategy in the business.
Frequency
a) Yes 25
b) No 10
a) Yes
b) No
0 5 10 15 20 25 30
Frequency
Frequency
Interpretation: It is interpreted with the aim of ASDA must always promote the diverse
culture and uses the different strategy and most of the employee are in favour of this by which
the productive result get achieved (Tidd, 2018).
Q4) Did the employee feel more challenge while working in the diverse
culture?
Frequency
a) Yes 20
b) No 15
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a) Yes
b) No
0 5 10 15 20 25
Frequency
Frequency
Interpretation: Thus, is measured that the employee get gone through with a lot of
challenge as with the usage of the diverse culture and most of the employee feels the same with
that have try to manage the different working prospect.
Q5) What is the basis that get used by the ASDA to reduce the negative impact
of diverse culture?
Frequency
a) To arouse staff 10
b) To perform change 15
c) Career satisfaction 10
a) To arouse staff
b) To perform change
c) Career satisfaction
0
4
8
12
16
Frequency
Frequency
Interpretation: It is summarised that ASDA will uses the different prospect to reduce
the different negative impact of the business and with this they get promote the career
satisfaction, execute the change on timely basis and stimulate the staff with that sufficient profit
will get gained (Flick, 2018).
Q6) Did you are in favour of that diverse and equality will brings more challenge within the business and have
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