Managing Equality and Diversity: An Aston Martin Workplace Project

This project delves into the critical topic of equality and diversity within the workplace, using Aston Martin as a case study. It begins with an introduction, outlining the project's aim to understand equality and diversity concepts and analyze Aston Martin's response to related issues. The objectives include reviewing the concept of equality and diversity, analyzing associated challenges, and identifying effective strategies employed by Aston Martin. The project includes a literature review, a project management plan detailing costs, quality, time, risk, communication, and scope, along with a work breakdown structure and Gantt chart for project management. The research methodology involves both qualitative and quantitative methods, utilizing a questionnaire to gather primary data from Aston Martin employees. The project explores the importance of equality and diversity for business success, the challenges faced, and the effective ways Aston Martin addresses these issues, supported by relevant references.

Managing successful
business project (Part 1)

Table of Contents
Research Title: How company responded to current issues of Equality and Diversity at work
place. A project on Aston Martin.....................................................................................................1
Introduction of research...................................................................................................................1
Project Aim and objectives..............................................................................................................1
Project aim..............................................................................................................................1
Objectives of project...............................................................................................................1
Review of article.....................................................................................................................1
Question tag............................................................................................................................2
Project Management Plan................................................................................................................2
Work Breakdown Structure.............................................................................................................3
Gantt Chart.......................................................................................................................................5
Research methods and Questionnaire form.....................................................................................6
Research Method....................................................................................................................6
Sources of Data collection......................................................................................................7
REFERENCES................................................................................................................................8

Research Title: How company responded to current issues of Equality and
Diversity at work place. A project on Aston Martin
Introduction of research
Effective management of buns project is essential as it plays a vital role in success of a firm.
Beside this, a number of activities and task are related with management of a successful business
project thus, relevant knowledge and planning is required. The current project is based on the
ways that is adopted by a company to respond towards the current issue of equality and diversity.
The organisation that is selected for the current research project is Aston Martin which is British
independent manufacturer of luxury sports cars and grand tourers headqurter if which is located
at England, UK.
Project Aim and objectives
Project aim
The aim of current project is, “To get a better understanding about the concept of equality
and diversity along with analysis of ways which are adopted by a company to respond on current
issues of Equality and Diversity at work place”. A project on Aston Martin.
Objectives of project
Following are the main objectives set out for current project on Aston Martin:
 To review about the concept of equality and diversity along with analysing its needs and
importance for a firm.
 To analysis about the main challenges and issues which are associated with management
of equality and diversity.
 To determine about the effective ways that are adopted by Aston Martin for responding
to the current issues of Equality and Diversity at work place.
Review of article
As per the view point of Rachlin, R., 2019, It has been analysed that the concept equality
and diversity is mainly associated with providing and leading out of a positive and fair
workplace through eliminating the reasons for discrimination by the way of leading a positive
value in diverse characteristics of employees. Thus, it can be analysed that the concept of
equality and diversity is viable and essentially needed by business orgnisation to enhance
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motivation and performance level of its employees by the way of more talented and skilled
workforce along with providing a discrimination free and positive work environment.
Apart from this, as per the view point of Angela Hood, 2020, it has been analysed that a
number of challenges and issues are there which are associated with creation of diversity at
workplace which consists of issues of accept and respect among employees along with
accommodations of belief among diverse workforce. Further generation and communication gap
along with ethic and cultural difference are also the big issues and challenges of equality and
diversity. Beside this, it has been also observed that leading fair recruitment and selection along
with anti-discriminatory policies and fair communication are effective way to respond towards
the challenge of equality and diversity.
Question tag
 What is meant by the concept of equality and diversity along with analysing its needs and
importance for a firm?
 What could be the main challenges and issues which are associated with management of
equality and diversity?
 Which are the effective ways that are adopted by Aston Martin for responding to the
current issues of Equality and Diversity at work place?
Project Management Plan
It is basically a written document that facilitates all required information about various aspects of
a project mainly prepared by a manager or researcher to conduct a project in more effective and
viable manner. The various aspects and major components of current project are discussed
below:
Cost: It represent the total expenses made for conducting a project. The expected cost of
current project on Aston Martin is provided as below:
Particulars Amount
Data collection expenses £80
Travelling cost £60
Presentation and communication cost £100
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Other expenses £40
Total cost £280
Quality: This aspect of project management plan is associated with the quality and
authenticity of data collected. To maintaining the quality of current project use of various resrch
method is made along with collection of data is made only from the authenticated sources only.
Time: This aspect represent the total time and duration required for performing the
various activities of a research or project. The estimated time period required for current
Investigation on Aston Martin is near around 5-6 weeks.
Risk: Main obstacles and hurdles that can hamper the efficiency level of risk work comes
under the head of risk aspect. Availability of limited time period along with insufficient
resources are the main risk associated with the current research project.
Communication: Use of online modes of communication are made for current project for
more efficient collection of data and transfer of information with the help of social media and e-
mails.
Resource- Use of financial resources is made to meet the various expenses along with the
use of human resources in form of team members and participants for collection of primary data.
Scope: Current project is having a wide scope as it facilitates information about the ways
that could be adopted by an organisation to resolve the challenges associated with managing
equality and diversity. Thus, it is helpful for a firm to provide a more fair and positive work
environment for its employees to have better performance and efficiency level.
Work Breakdown Structure
ACTIVITES WEEK 1 WEEK
2
WEEK
3
WEEK
4 WEEK 5
Investigating the problem
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Design questionnaire
Gathering information,
Analysing information
Making recommendations
and conclusions
Investigating the problem- It the first step of project that is associated with identifying
current problem n which the project is based. With the respect to current project, analysis of
challenges associated with equality and diversity is taken is current indentified Problem.
Design questionnaire- This stage is related with design and formulating a questionnaire
which comprises of a set of questions to evaluate and get better understanding about the research
topic in the basis of view point of respondents.
Gathering information- This process is related with collection of data for which use of
both primary and secondary sources of data collection is made.
Analysing information- Analysis of quantitative form of data would be made with the
help of frequency table and pie chart where as qualitative data would be analysed through
making use of thematic approach.
Making recommendations and conclusions- It is the last stage of a project where valuable
recommendation and conclusion are made on the basis of data collected.
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Gantt Chart
5

Research methods and Questionnaire form
Research Method
There are two basis forms of research method i.e qualitative and quantitative method of
research which are used for performing current project. Use of qualitative form of research
method has facilitated a theoretical and in-depth information for better analysis of results. On the
other hand quantitative form of research method leads to a objective investigation through
collection of data in numeric terms that make presentation and analysis of data more easy and
attractive through making use of charts and tables.
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Sources of Data collection
Use of primary and secondary sources of data collection is made where primary provides
first hand and authentic set of information where as secondary facilitates support with the help of
past facts and records. Use of below stated questionnaire is made for collection of primary data.
Questionnaire- It is a written document that comprises of a set of question of collect
information about opinion and perceptive of selected respondents on a particular topic.
Sample process – A sample size of 30 participants had been selected from the employees
of Aston Martin with the help of random sampling method out of 15 are male while 15 are
female.
Questionnaire
Q1) Do you have any understanding regarding the concept of equality and diversity?
a) Yes
b) No
Q2) Are you agreed with the fact that management of equality and diversity has been
essential and vital for all organisation?
a) Agreed
b) Disagreed
c) Neutral
Q3) What are the main types of diversity that are commonly seen at the workplace of Aston
Martin?
a) Racial and Colour diversity
b) Cultural Diversity
c) Age Diversity
Q4) Why management of equality and diversity is important for Aston Martin and other
business companies?
a) Enhance motivation
b) Skilled and more creative workforce
c) Compliance of legal norms
d) Better brand reputation
Q5) Is some challenges are also associated and related with management of equality and
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diversity un current business scenario?
a) Yes
b) No
c) Lack of information
Q6) Which are the effective ways that are adopted by Aston Martin for responding to the
current issues of Equality and Diversity at work place?
a) Adopting Ant- discriminatory policy
b) Effective communication
c) Fair HR prcatises
d) Implication of Equality act
Q7) What overall influence of equality and diversity is seen in the success and working of
Aston Martin?
a) Positive
b) Negative
c) Neutral
Q8) Which are the main reasons that has made adoption of provisions of equality and
diversity for important and essential for Aston Martin?
a) Aging of Population
b) Legal framework
c) Need of skilled workforces
d) Awareness in customers
Q9) What could be the main challenges and issues which are associated with management
of equality and diversity?
Q10) How a crucial role could be played by Managers and leaders of Aston Martin to
respond effectively on the current issues of Equality and Diversity at work place?
REFERENCES
Books and journal
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Allaoui, S., Bourgault, M. and Pellerin, R., 2019. Dimensions and requirements of collaborative
planning in business transformation projects. The Journal of Modern Project
Management. 7(1).
Buttrick, R., 2018. The project workout: The ultimate guide to directing and managing business-
led projects. Routledge.
Christian, K. A., 2019. A Qualitative Multiple Case Study of Small Business Leaders'
Implementation of Successful Business Continuity Planning (Doctoral dissertation,
Northcentral University).
Huovinen, P., 2019, May. Advancing Networking-Based Business Management in Construction
Markets. In 10th Nordic Conference on Construction Economics and Organization (pp.
41-47). Emerald Publishing Limited.
Iacobucci, D. and Rosa, P., 2019. Managing Portfolio Entrepreneurship: A Case Study. In The
Family Business Group Phenomenon (pp. 89-110). Palgrave Macmillan, Cham.
Polonsky, M. J. and Waller, D. S., 2018. Designing and managing a research project: A business
student's guide. Sage publications.
Rachlin, R., 2019. Return on Investment Manual: Tools and Applications for Managing
Financial Results: Tools and Applications for Managing Financial Results. Routledge.
Online:
Angela Hood. 2020. 7 Biggest Diversity Issues in The Workplace. [Online] Available Through:<
https://thiswayglobal.com/blog/2017/07/14/top-diversity-issues-in-the-workplace/>.
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