Evaluating Burberry's Equality and Diversity Policies: An Analysis

This report examines the impact of Burberry's equality and diversity policies on employee activities. It begins with an introduction highlighting the importance of equality and diversity in today's business environment, particularly within a luxury brand like Burberry. The report's aim is to review the concept of equality and diversity and to determine the impact of company policies on employee's day-to-day activities. Objectives include reviewing the phenomena of diversity and equality, evaluating company policies, and determining ways to lead an inclusive workplace. The report includes a literature review, a project management plan with cost, time, scope, and risk considerations, and a Gantt chart and Work Breakdown Structure (WBS). Small-scale research is conducted using questionnaires to gather employee perceptions. The findings are interpreted, and recommendations are provided for Burberry to foster a more inclusive environment. The report concludes with a reflection on the project's outcomes and references to the sources used.

Managing a Successful
Business Project

Table of Contents
Topic: To evaluate about how company policies made on equality and diversity translate and
create impact on employee's day to day activity. ............................................................................2
INTRODUCTION...........................................................................................................................2
LO1..................................................................................................................................................2
P1) Aim and objectives for the project.......................................................................................2
P2) Project management plan......................................................................................................4
P3) Gantt chart and Work Breakdown Structure (WBS)............................................................5
LO2..................................................................................................................................................7
P4) Small scale research..............................................................................................................7
LO3................................................................................................................................................10
P5) Interpretation of findings....................................................................................................10
P6) Recommendations..............................................................................................................19
LO4................................................................................................................................................19
P7) Reflection............................................................................................................................19
CONCLUSION..............................................................................................................................20
REFERENCES..............................................................................................................................21
APPENDICES...............................................................................................................................23
APPENDIX 1.................................................................................................................................23
Template for evidence collection to be attached with the report by the learner:......................23
APPENDIX 2.................................................................................................................................25
Template for Performance Review to be attached with the report by the learner.....................25
1

Topic: To evaluate about how company policies made on equality and
diversity translate and create impact on employee's day to day activity.
INTRODUCTION
To ensures a long term success and maintain the balance with dynamic market and
business trends it is vital for a business firm to conduct and lead regular market research. In
today's business environment the role and importance of equality and diversity is increasing that
leaving significant impact on activity and operation level of employees as well as their
performances (Bjorvatn and Wald, 2018). Diversity and equality in workplace is a primal factor
playing major role in performances of individuals present at different levels and on overall
performance and profitability of company. Moreover, the concept of diversity and equality is
contributing to Corporate Social Responsibilities of company too as they are required to serve to
the society in which operations are being performed and returning back the favour to the people
by generating employment opportunities and rendering them equal chance to grow
professionally. The respective report is developed on Burberry a British luxury fashion house
which was founded in 1856 and headquartered in London, UK offering products and services all
over world.
LO1
P1) Aim and objectives for the project
Aim
“To review about the concept of equality and diversity along with determining the impact
of company policies made on equality and diversity on employee's day to day activity”. A case
study on Burberry Group PLC.
Objectives:
 To review about the phenomena of diverseness and equality at workplace of an
organisation.
 To evaluate how the company policies of Burberry made on equality and diversity
translate and create impact on employee's day to day activity.
 To determine better ways which could be adopted by Burberry to lead an inclusive and
fair workplace environment.
2

Research questions:
 What is meant by the phenomena of diverseness and equality at workplace?
 Is any vital impact is lead by company policies made on equality and diversity on
employee's day to day activity?
 What are the viable ways to lead an inclusive and fair workplace environment?
Literature Review:
To review about the phenomena of diverseness and equality at workplace of an
organisation.
According to the views of Lynne Callister. 2019, diversity and equality at workplace is a
wide concept which reflects upon the practices going on the firm in relation with equal
opportunities being provided to all personnels according to their skills and position and how they
are being treated by management and other colleagues. Diversity and equality is a practice by
which firms are suggested to hire of all kinds, belonging to separate backgrounds and providing
each employee equal chances and opportunities to grow (Heldman, 2018). Diversity in
workforce renders them a widen range of employees bring better and fresh thinking developing
creative and innovative ways of working and performing separate tasks. Bringing equality in
company is the characteristic of the culture in workplace. Organisational culture plays a major
role in developing and environment in which all personnels are provided equal opportunities to
showcase their talents and mover further in career through their skill set and capabilities.
To evaluate how the company policies of Burberry made on equality and diversity translate
and create impact on employee's day to day activity.
According to Louise Petty. 2016, diversity and equality in workplace brings positive and
beneficial results for the organisation but can impact negatively if appropriate balance is not
developed in company. Burberry is an international brand which is operating and serving to
customers all over world. This fact implies that company is exposed to several social
environment and societies with different religions, lifestyles, traits, age etc. making necessary to
have diverse workforce and being treated equally in the workplaces. Employee needs to be
motivated and one factor which plays a major role in it is potential and equal opportunities of
moving further in their careers and getting higher position in organisation with their talents and
capabilities (Butler, Vijayasarathy and Roberts, 2020).
3

To determine better ways which could be adopted by Burberry to lead an inclusive and fair
workplace environment.
Workplace equality and diversity is must and a mandatory factors nowadays in modern
business and organisational environment. Governments of different regions have developed
multiple laws and regulations for protecting rights of employee and keep them safe in working
environment and equality and diversity is a major element of those laws. Thus, the result is
company integrates their internal policies and regulations with the laws developed by
government in relation to diversity and equality. In order to make better measures the
management of Burberry have to be more strict and dedicated towards removing any
discrimination form the environment of and also to make sure that every level of operational
have diverse employees with equal opportunities and capabilities (Fernando and et. al., 2018) .
P2) Project management plan
A project management plan is a document holding blueprints for all the required data and
information for successfully completing a project in the allotted time frame. The project
management plan is a process of Planning, Implementing, Controlling, Executing and
Monitoring all tasks and actions undertaken for completing the whole project and obtaining the
goals behind it. Few elements of a Project management plan are as under:
 Cost refers to the total amount that is required to complete the project in required time
and by accomplishing all goals. In order to conduct research on the topic the cost of
£68000 which is divided further.
 Time referring to the period that is days, months or years required for gaining appropriate
results for the research and which is of around 3 weeks.
4

 Scope is a future aspect of the research and dependent upon it, therefore it is a
compulsion that the research study project gets completed in the prescribed time by
facing all complexities and the factors which are affecting the study externally or
internally (Kerzner, 2019).
 Quality of the project depend upon the quality of effective results gathered after
completion of project and the aim of it being accomplished with utmost efficiency. The
researches efforts and potentials defines and reflects upon the quality of outcomes and
research results.
 Communication is an effective tool and ability which an investigator have to have in
order to develop appropriate conversations and interactions with other while conducting
their study. There are several communication channels and tools which will be beneficial
for the researcher and enable them to conduct potential communication with others.
 Risk is one element which is associated with all the projects and their processing.
Investigators have to make changes and efforts for mitigating the risks and their impacts
over their project and its outcomes (Yıldırım and Korkmaz, 2019).
 Resources are the relative items tangible or intangible that are necessary for the
investigator for conducting their study and which contributes to gaining factual
information and develop a potential database for supporting the research results with
evidence.
P3) Gantt chart and Work Breakdown Structure (WBS)
Gantt Chart, is a table formate document which is used as a blue print for managing the
whole project and complete it on time with utmost efficiency. Gantt chart is used for scheduling
all the required tasks to be performed and renders better knowledge to researcher about the
dependency of all the activities on each other and over resources (Sumner, 2018).
5

6

Work Breakdown Structure (WBS), is a method of dividing all the task and essential
activities of conducting the study into small groups and place them into segments according to
their characteristics and nature of work. Work Breakdown Structure enable more clarity to
investigator and assist them in making improved analysis and face complexities with correct
measures (Tidd and Bessant, 2018).
LO2
P4) Small scale research
Research is an investigation which the researcher conducts or undertakes for gaining
knowledge about specific topic or for fulfilling particular aims and objectives. Research is a
combined as well as individual process people can work together to gather information and data
on a particular topic or can work individually. Most often complex and lengthy researches are
conducted in groups small researches are performed by individuals. The aim for which
researchers conduct a thorough and in depth research is to know and develop utmost
understanding about a particular topic in order to attain higher and factual information on
7

specific aspects. Research can be performed in two ways either by Qualitative measure or
through Quantitative tools (Paschek and et. al., 2018).
 Qualitative Research- This is a research method in which data or information collected
by researchers are in theoretical form and through open-ended opinions of respondents
are gathered or form other existing sources.
 Quantitative Research- This is a research form in which the investigator collects data in
statistical by using number and figures such as graphs and tables. Quantitative research
data is collected by various means such as through questionnaires, feedbacks, collection
and many other. This research methods help in developing constructive and productive
results.
◦ Primary Research- This is a data collection technique through which investigator
develops means for gaining new knowledge which do not exist in market before.
◦ Secondary Research- This is a data collection method by which researchers gather
data from external and internal sources and sort it to develop a new insight
(Bagherzadeh and et. al., 2019).
▪ Sampling- It is a method of collecting primary and secondary data in which
researcher targets a group that integrates the perspectives of whole population for
completing their research. The sample size for this research is of 35 respondents.
Questionnaire
Q1) Are you having perception regarding the conception of diverseness and equality at
place of work?
a) Yes
b) No
c) Neutral perception
Q2) What opinion do you have about the need and importance of equality and diversity at
place of work?
a) Strongly agreed
b) Agreed
8

c) Undecided
c) Disagreed
e) Strongly disagreed
Q3) Is Burberry is having significant company policies based on equality and diversity?
a) Yes
b) No
c) No idea
Q4) Which one is the main benefit of leading equality and fairness at workplace of
Burberry?
a) Reduction in workplace chaos and conflicts
b) Positive environment
c) Enhanced productivity
d) Retention of talented employees
Q5) Do you seemed agreed with the fact that equality and diversity lead significant impact
on employees activity?
a) Agreed
b) Disagreed
c) Neutral
Q6) What level of translation and impact is seen on working and employees activity after
implication of equality and diversity policy by Burberry?
a) High
b) Low
c) Medium
Q7) As per you opinion what impact is lead by company polices of Burberry based on
equality and diversity on employee's day to day activity?
9

a) Positive
b) No impact
c) Negative
Q8) Which one is the main change and impact seen in the day to day activities of
employees after adoption of equality and diversity policies by Burberry?
a) Enhanced motivation
b) Better creativity
c) Effective coordination
d) Increased performance
Q9) Are you agreed with the fact that attraction and longer retention of talented
employees is also lead by companies policies based on equality and diversity?
a) Agreed
b) Disagreed
c) Lack of awareness
Q10) What are the best practises and ways that could be adopted by Burberry to lead and
ensures a more fair and inclusive workplace?
a) Effective communication
b) Unbiased HR practises
c) Implication of equality act
Q11) How creation of diversity and inclusive workforce is vital for Burberry?
Q12) How the company policies of Burberry are translating the employees day to day
activity?
Q13) what are the possible strategies that can be made by Burberry to have better
translation of equality and diversity in its company policy?
Q14) Any further recommendation for Burberry Plc Group to ensure an inclusive and
10

fair workplace environment?
LO3
P5) Interpretation of findings
Theme 1:Perception regarding the conception of diverseness and equality
Q1) Are you having perception regarding the conception of
diverseness and equality at place of work?
Frequency
a) Yes 30
b) No 1
c) Neutral perception 4
11