Identifying Strategies for Equality and Diversity at Holiday Inn

This report examines strategies and initiatives to foster equality and diversity within Holiday Inn. It begins by formulating project aims and objectives, focusing on improving staff performance through diversity and inclusion. A comprehensive project management plan is developed, encompassing scope, quality, time, resources, risk, cost, and communication aspects. The report includes a Work Breakdown Structure (WBS) and a Gantt chart to outline project stages and timelines. A small-scale research study is conducted using both quantitative and qualitative research methods, including questionnaires administered to employees, customers, and stakeholders. Data analysis is performed using appropriate techniques, and recommendations are provided to draw meaningful conclusions and improve workplace practices related to diversity and equality. Finally, the report reflects on the value of research in achieving project objectives and personal learning.

MANAGING A
SUCCESSFUL
BUSINESS PROJECT

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Formulate aims and objective for the project in accordance with the chosen scenario.........1
P2 Prepare an appropriate project management plan which covers aspects like scope, quality,
time, resources, risk, cost, communication.................................................................................2
P3 Devise a Gantt chart and Work breakdown structure to offer stages and time-frame for
project completion ......................................................................................................................3
TASK 2............................................................................................................................................5
P4 Conduct a small level research by using quantitative and qualitative research method to
achieve project aims and objectives............................................................................................5
TASK 3............................................................................................................................................8
P5 Analysis of data and research by using appropriate techniques and tools ...........................8
P6 Discuss appropriate recommendations for research and data analysis so meaningful and
valid conclusions can be drawn.................................................................................................15
TASK 4..........................................................................................................................................16
P7 Reflect on value of taking appropriate research to achieve desired objectives and own
performance or learning ...........................................................................................................16
CONCLUSION..............................................................................................................................16
REFERENCES..............................................................................................................................17

Title: To identify the strategies and initiatives that will assists in building equality and diversity
at workplace of an organisation.
INTRODUCTION
Equality is stated as one of the most important thing for a business firm that helps them in
providing equal opportunities and benefits to their employees. By this, a company is able to
sustain a positive reputation in a workplace. Diversity is stated as the variety of employees
sharing different religion, culture and values and working at a same place. In case of business
firms, both equality and diversity plays a vital role in managing and formulating appropriate
culture at workplace. By this, attainment of targets and goals will be easier and a company will
be able to achieve expected outcomes properly (Ackermann and Winston, 2019).
This assignment is prepared by considering Holiday Inn which is a America based UK
owned hotel headquartered in Denham, UK. This company provides accommodations, food
services, lodging, meetings and time share to their customers. This report will discuss about
objectives and aims of project along with a robust project management plan. Also, WBS and
Gantt chart is prepared so that stages and time needed for this project can be specified. Other
than this, data analysis and data interpretation will be carried out to conduct a small scale
research for collected data. At last, appropriate recommendations are given in accordance with
the research.
TASK 1
P1 Formulate aims and objective for the project in accordance with the chosen scenario
Aim: Main aim of the research is to formulate strategies about equality and diversity to
improve working performance of staff members in an organisation. A detailed study on Holiday
Inn.
Objectives:
 To develop understanding of the term equality and diversity in context of a business
organisation.
 To identify the impact of diversity or equality on working productivity and performance
of staff in Holiday Inn.
 To determine strategies for Holiday Inn in maintaining equality and diversity at
workplace.
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 To acknowledge the measures that will assists an organisation in eliminating the issues
associated with diversity and equality at workplace.
Questions:
 What do you understand by the term equality and diversity in context of a business
organisation ?
 What is the potential impact of gender pay gap on working productivity and performance
of staff in Holiday Inn ?
 What can be the strategies for Holiday Inn in maintaining equality and diversity at
workplace?
 What measures can be implemented by a company in eliminating the issues associated
with diversity and equality at workplace?
P2 Prepare an appropriate project management plan which covers aspects like scope, quality,
time, resources, risk, cost, communication.
Project management plan is defined as a document that includes information about
multiple phases of a project. An appropriate plan includes information about time, scope,
resources, costs, risks, communication and other aspects so that a project can be accomplished in
a timely and productive manner. Project management plan in context with project of Holiday Inn
is stated below:
 Scope: Scope of the concerned project in context with organisation is very broad. This is
because due to equality and diversity, employees will learn new concepts on regular basis
and by this their working productivity will improve. This will help the company in
accomplishing their tasks on time. For research, scope is wide as new concepts and
terminologies will be learned (Ashe and Nazroo, 2017).
 Quality: With the help of surveys and questionnaire, researcher can maintain quality of
research. Company can maintain quality of project by providing same opportunities to
their employees.
 Cost: The cost is stated as anything that can be measured in monetary terms. Cost is
generally the expanses which is incurred by a company in purchasing material, resources
and manpower so that project can be accomplished properly. In case of Holiday Inn,
estimated cost is 8000 pounds. This amount will be required to provide training and
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hiring diversified people so that D&E can be maintained in company. Form researcher
perspective, estimated cost is 100 pounds (Kulkarni and Gopakumar, 2014).
 Resources: Main resources needed by researcher are books, internet, money etc. In
context with Holiday Inn, resources will be capital, technological advancement, man
power etc.
 Time: Researcher will require 7 weeks to perform this research and company needs 10
weeks to incorporate strategies of diversity and equality at workplace so that each
employee can work comfortably.
 Risk: Main risk from researcher's perspective is shortage of time and money. For
Holiday Inn, main risks are lack of interest in employees, lack of money, time
mismanagement, inappropriate communication etc.
 Communication: To interact with respondents and other people, researcher can take the
help of SMS, e-mails, voice calls, video messaging etc. project manager and team of firm
can interact with each other with the help of telephonic conversation, web conferencing,
face to face interaction, meetings etc. By this all the issues and topics will be discussed in
a proper manner (Bell and Harrison, 2018).
P3 Devise a Gantt chart and Work breakdown structure to offer stages and time-frame for project
completion
Work breakdown structure: This is depicted as a systematic approach that benefits a
business firm in performing different projects of a company in efficient manner. This is basically
a project deliverable which benefits a company in dividing the work of project in manageable
chunks and sections. WBS helps an organisation in arranging their project work in accordance to
a hierarchy so that all the activities can be performed as per their priority. In this research, the
researcher has used WBS to divide all the work in small sections so that different activities can
be performed efficiently (Glukhov, Ilin and Levina, 2015).
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Gantt Chart: This is basically a visual graphic where all the activities and tasks
associated with a specific project are mentioned. This graph has two axis, at one axis all the
activities of project are described and on other axis, timings to accomplish the task is stated. By
using this chart, researcher of the project will be able to identify the time required to accomplish
each activity (Halibozek and Kovacich, 2017). Also, this visual representation will help an
organisation in reducing redundancy of work. By this, project member will be able to accomplish
their work in appropriate manner and without any compromise.
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TASK 2
P4 Conduct a small level research by using quantitative and qualitative research method to
achieve project aims and objectives
Research methodology is defined as a procedure in which data and information is
collected so that appropriate decisions for business can be taken in a timely manner. This kind of
methodology involves surveys, interview, publication researches and other techniques which
assists in gathering of historical and present information (Healy and Oikelome, 2017). There are
two approaches of research methodology which are stated below:
Qualitative approach: This research method is used to acknowledge deep understanding
of a culture, topic, event or an organisation. Depending upon the type of research topic, this
method will give detailed knowledge of events and data with the help of non statical methods.
Here, data is collected through interviews, focus groups, questionnaires etc.
Quantitative approach: This kind of research is based on statistics and numbers like
quotas, percentages or average. Here, all the data and information is analysed with the help of
statistical or mathematical methods. If numerical data will not be involved then it is not
considered as quantitative research. This type of data is collected with the help of surveys,
observations and secondary data (Hebl and Avery, 2012).
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For this particular research, both qualitative and quantitative technique of research
methodology is used by the researcher so that concerned research can be carried out in an
efficient manner.
Methods of data collection
Primary method of data collection: In order to collect primary data, researcher takes
the help of methods like experiments, interviews and surveys so that find hand information can
be collected. Data and information collected from these methods is not published or used by any
individual before. In order to collect primary data, research is going to use Questionnaire
(Nicholas and Steyn, 2017).
Secondary method of data collection: There are different ways from which secondary
data can be collected in a proper manner like books, journals, internet, literature review etc. All
of these methods include those data and information which is previously used by some
researcher to perform their research. In this research, secondary data is collected in the form of
qualitative questions (Hewins-Maroney and Williams, 2013).
Sampling: For this specific research, sampling is carried out on random basis. In this
research, 50 respondents are selected randomly and they will fill the questionnaire. Response
given by these 50 people will be considered as the response of entire population. Respondents to
fill this questionnaire are employees, customers and stakeholders of Holiday Inn.
Questionnaire
Quantitative questions :
Q1) Do have any knowledge about the terms diversity and equality in organisational
context?
a) Yes
b) No
Q2) Do you feel that to achieve expected results an organisation is needed to maintain
diversity and equality at workplaces?
a) Yes it is important
b) No it is not important
Q3) What can be the potential drawbacks of diversity at a workplace?
a) Ideological differences among employees
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b) Reduced efficiency of employees
c) Conflicts and issues
Q4) What is the benefit of maintaining diversity at Holiday Inn?
a) More tolerance among employees
b) Variety of perspectives
Q5) In what manner strategies for diversity and equality is going to impact employees at
Holiday Inn?
a) Benefits in increasing motivation
b) High satisfaction among employees
c) Appropriate working culture
Q6) Do you believe adopting diversity and equality at Holiday Inn will help the business
firm in achieving competitive advantage?
a) Yes
b) No
Qualitative Questions
Q7) What are the potential advantages which can be attained by Holiday Inn through
introduction of equality and diversity in organisation?
Q8) How equality in company benefits in improving the productivity and performance of
staff members?
Q9) Discuss some ways by which diversity and equality can be adopted in a business
organisation?
Q10) Recommend some measures through which implementation of diversity at
workplace can be made appropriate...
Questionnaire
Quantitative questions:
Q1) Do have any knowledge about the terms diversity and
equality in organisational context?
Frequency
a) Yes 46
b) No 4
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Q2) Do you feel that to achieve expected results an organisation
is needed to maintain diversity and equality at workplaces?
Frequency
a) Yes it is important 42
b) No it is not important 8
Q3) What can be the potential drawbacks of diversity at a
workplace?
Frequency
a) Ideological differences among employees 10
b) Reduced efficiency of employees 10
c) No drawbacks 30
Q4) What is the benefit of maintaining diversity at Holiday Inn? Frequency
a) More tolerance among employees 15
b) Variety of perspectives 35
Q5) In what manner strategies for diversity and equality is going
to impact employees at Holiday Inn?
Frequency
a) Benefits in increasing motivation 15
b) High satisfaction among employees 15
c) Appropriate working culture 20
Q6) Do you believe adopting diversity and equality at Holiday
Inn will help the business firm in achieving competitive
advantage?
Frequency
a) Yes 40
b) No 10
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TASK 3
P5 Analysis of data and research by using appropriate techniques and tools
Data analysis is referred to the procedure of transforming, cleaning and shaping the
collected information or data so that useful information to take right business decisions can be
generated (Johnson, 2019). With the help of data analysis, new strategies can be prepared so that
equality and diversity at Holiday Inn can be prevailed in a proper manner. In order to perform
data analysis for this research, Thematic approach is used.
Theme 1: Concept of equality and diversity at workplaces
Q1) Do have any knowledge about the terms diversity and
equality in organisational context?
Frequency
a) Yes 46
b) No 4
9
a) Yes b) No
0
5
10
15
20
25
30
35
40
45
50 46
4
Frequency