Analyzing Equality and Diversity for Organizational Success

This research project investigates the crucial role of managing equality and diversity in fostering business success and growth, with a specific focus on the fashion retailer House of CB. The project begins with an introduction outlining the importance of equality and diversity in creating an effective organizational culture, followed by a literature review that explores the concepts of equality and diversity, challenges within the fashion industry, and the benefits of diversity workshops and equality programs. The research methodology is then presented, explaining the justification and approach of the study. The results section highlights findings from interviews and data analysis. The project concludes with conclusions and recommendations, along with a reflection on the research process. The study examines the challenges faced by House of CB, such as unequal opportunities and communication gaps, and analyzes the diversity workshops and equality programs implemented to promote employee engagement. The project aims to provide insights into how effective management of equality and diversity can enhance organizational performance and foster a more inclusive workplace.

Research Project
(To analyse the significance of managing equality
and diversity for the success and growth of an
organisation)

Table of Contents
Topic................................................................................................................................................1
Chapter 1: Introduction....................................................................................................................1
Chapter 2: Literature Review...........................................................................................................3
Chapter 3: Research Methodology Justification..............................................................................7
Chapter 4: Research Methodology Explanation.............................................................................9
Chapter 5: Results..........................................................................................................................14
Chapter 6: Conclusions and Recommendations...........................................................................16
Chapter 7: Reflection.....................................................................................................................18
References......................................................................................................................................20
Appendix 1.....................................................................................................................................22

Topic
Managing equality and diversity over the operations of a business.
Chapter 1: Introduction
Overview of the Research
Main purpose of this report is to analyse the importance of managing equality and
diversity in improving business’s success and growth, thus equality and diversity are the
essential aspects which are needs to be handled for the motive of carrying an effective
organisational culture. Equality and diversity are considering two important and different parts
that will be essential for an organisation in development of its growth at marketplace. The term
equivalent chances are associated in the course of tolerant; rights based or are well-established in
conformity of legal norms (Ang and Van Dyne, 2015). The behaviour of management is
significant in supporting equality and diversity in the workplace, thus the appropriate diversity
workshop and equality programs are effective in enhancing the engagement of employees at
work place which in turns in creating benefits in development of organisational operations.
However, diversity management is a bit assorted and its rather concerned over business
initiatives whereby businesses concern on valuing dissimilarity, additionally non-discrimination
and focus on respective every people at workplace in respect to their race, gender or dissimilarity
in between of their variables. In the present investigation work, House of CB is the chosen
organisation, thus it is a large fashion retailer firm which is mainly concern over developing its
profitability and growth via managing equality and diversity at workplace.
Background of the Organisation
The study initiates that, in today's modern era, businesses are working for attaining some
specific targets which are relay over higher performance and productivity. Therefore, equality
and diversity are the major concern of management which are needed to be assessed by the
managers for the intention of promoting diverse and inclusive workforce. For managing equality
and diversity businesses are concern over implementing policies and norms which are requires to
be followed by the employees and its management to eliminate discrimination or ensure about
providing fair treatment to the employees at each level. However, in the existing research project
the analysis is based on House of CB, Therefore, it is a large women's fashion retailer firm,
which ha its operations at wider level and the business is mainly deals in highly qualitative and
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trendy women products. The brand includes the collection of women wear which also covers
swimwear, shoe, accessories, lingerie etc. The company was founded by the significant efforts of
British Conna Walker in the year of 2010. The headquarter of the firm is in Westfield Stratford
City, London. Main purpose of thus organisation is to mange equality and diversity within a
workplace for achieving better outcomes. (Chen, Liu and Portnoy, 2012).
Rationale of the Research
The project into consideration is based on investigate the usefulness of diversity
workshop and equality programs for enhancing the engagement of employees at work place,
therefore, it is a wide area of academic writing which has its significant value in the terms of
enhancing individual knowledge and skills in relation to the area of equality and diversity. The
primary intention of considering this study is that equality and diversity are the major issue
which has wider influence over the operations and progression of the business (Choi and Rainey,
2014). Therefore, this study is effective in providing insight out about the area of equality and
diversity which helps an individual to explore personal as well as professional recognition. The
another key reason for implementing this study is the individual interest of the researcher as the
investigator wants to explore own ability about the specific area in the manner of attaining
growth in personal and professional perspective.
Research Aim
To investigate the usefulness of diversity workshop and equality programs for enhancing
the engagement of employees at work place. A Case study on House of CB.
Research Objectives
 To explore the concept of equality and diversity in the context of a fashion company.
 To Identify the challenges of equality and diversity that affects the operations of House of
CB.
 To analyse diversity workshops and equality programs opt by House of CB for promoting
employee engagement. To conduct interview for analysing the influence of diversity workshop over the
operations of House of CB.
Research Questions
 What is the concept of equality and diversity in the context of a fashion company?
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 What are the key challenges of equality and diversity that affects the operations of House
of CB?
 What diversity workshops and equality programs are mainly opt by House of CB for
promoting employee engagement?
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Chapter 2: Literature Review
Literature review is defined as an imperative area of an investigation as it is effective in
developing detailed analysis over a specific area. This section of investigation is encompasses
over secondary sources i.e. books, journals, published and non-published articles and so on.
As per the views analysis of Zach Lazzari, 2019, equity and diversity are recognised as
the most imperative aspect of management which are significant to be analysed in the manner of
attaining higher growth and success. Therefore, these two are imperatively recognised by the
businesses to manage effective working environment. Equality is defined as the aspect to
ensuring individual to has an equal opportunity within the workplace so that individual is treated
fairly. However, Equality is mainly implemented through the legislations which are designed to
address unfair discrimination that are relay upon membership of a specific group (Chrobot-
Mason and Aramovich, 2013). On the contrary, diversity is different from equality and its is
about taking account of the differences among individual within a group and placing a positive
value on those differences. Therefore, it basically celebrates the differences among people at
workplace and seeks to passively promote them. It aims to recognise and value differences which
are effective in the terms of generating value to the business. In addition to this, for fashion
industry, equality and diversity are considered to be the key aspect which is requires to be
maintained in regard to accomplishing improved growth and success. It is important for a fashion
company to promote equality and diversity at the work place for the purpose of strengthen their
workforce, therefore, an effective and strengthen-full workforce is effective in attempting
organisational objectives in viable manner (Cooper, Patel and Thatcher, 2013). In today's
business scenario, fashion is the most developing sector where equality and diversity is effectual,
thus, for enhancing organisational performance it is important for the fashion industry to follow
the ethics and legislations that are implemented for developing equality and diversity at
workplace.
The challenges of equality and diversity that affects the operations of House of CB.
According to the opinion stated by Kirsty Mcgregor, 2019, equality and diversity are two
different term, that has direct impact on the business functions and operations. Therefore,
equality and diversity are defined as the two different aspects which are require to be managed at
work place for the purpose of developing the operations and engagement of employees at work
place. In today's modern and competitive business environment, the key motive of the businesses
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is to developing the engagement of employees by providing them an effective and diversified
environment where opportunities are equal for the individual. Therefore, unauthentic assistance
of equality and diversity rise multiple issues, which has direct influence over the function of a
fashion company (Dalton, D'Netto and Bhanugopan, 2015). Therefore, equality and diversity has
created assorted challenged which influences the operations of the business effectively, thus,
House of CB is a large multinational corporation which has its operations at global level and
having people from diverse areas so the company has also facing assorted challenged due to
improper management of equality and diversity at workplace. Furthermore, negative attitudes
and behaviour can be recognised as the major roadblocks to business and these are highly harm
the working collaboration or affect self-esteem, hence reducing the overall productivity of the
business. Thus these issues are having direct influence over the function of an organisation
(Unequal opportunities: fashion retail's gender problem). House of CB is an international
women fashion retailer, which has its worldwide operations. In the implementation of diversity
and equality at workplace the business has facing assorted challenges like unequal opportunity,
communication gap, Ethics and Cultural differences, ambiguous success criteria, Respecting and
Accepting the Differences, Hostility and so on. Therefore, these are the effective challenges
which has direct impact over the operations and progression of House of CB (Singh, Winkel and
Selvarajan, 2013). Further more unequal pay is termed as the main problem which is widely
faced by House of CB due diversity at workplace. Thus the growth of fashion industry is based
on presentation of products and services, so employees within House of CB might face the issue
of gaining unequal opportunities as in the fashion retails opportunities are categorised on the
basis of gender. It has also been said that, people who are involve in fashion industry are very
much career oriented, so in terms of technical lines opportunities are mainly provided to the male
employees rather than a female. This is also a major issue which affects the functioning of House
of CB.
The diversity workshops and equality programs opt by House of CB for promoting employee
engagement.
As per the opinion stated by Nadra Kareem Nittle, 2019, equality and diversity are two
important term which are requires to be managed by the businesses and its management to
develop effective working culture (Trax, Brunow and Suedekum, 2015). Therefore, competition
within market is so high within the fashion retail and it is important for the businesses relation to
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fashion retail to implement diversity workshop and equality practices to promoting employees
engagement. House of of CB is a large fashion retail which has its primary recognition over
enhancing business operations and for this diversity and equality program implementation is
imperative to promoting employee engagement, therefore in which some are described as under:
Inclusion training: This refers as an effective strategic step taken by an organisation to provide
initial training to their male and female employees in respect to providing them equal
opportunities to gain success (Ellemers and et. al., 2012). This is implemented by House of CB
in manner to making their employees trained and access opportunities at work place. This
approach is effective in providing fair treatment to the employees.
Equal access: This approach is also efficacious in providing equal chance to the employee to
gain success by setting up organisational objectives. This approach is significantly implemented
by House of CB in the manner of setting equal targets and provides opportunities as per the
success of the employees.
The influence of diversity workshop over the operations of House of CB.
According to the views analysis of James Foster, 2017, management of an organisation is
consist as the key aspect which has a direct control over the operations and functions held by the
businesses. Therefore management of an organisation are liable in assisting the overall
organisational working in right manner to reaching at potential growth. Management and the
individual who are working in management department are playing a vital role in providing
suitable guidance to the employees to work in a right manner to achieve targeted objectives.
Management behaviour has direct impact over the productivity and performance of an
organisation. House of CB is a large fashion retail firm, which is widely focuses over
maintaining a positive behaviour of management in respect to motivating employees for
contributing their significant efforts in the growth and development of business (Ferdman and
Deane, 2014). The control of House of CB is primarily challenge over implementing powerful
practices that are in turns of making benefits for the personnel, consequently, pretty encouraged
and encouraged employees are precious in enhancing the manufacturing and operations of the
company. The behaviour of management within House of CB has fantastic effect over the
productiveness and performance of the company, consequently, the key consideration of the
control is to growing an effective operating surroundings wherein man or woman paintings at
same foundation and get threat to advantage success at different area.
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Chapter 3: Research Methodology Justification
Research Methodology is refers as the most important part in an exploration area, thus it
is imperative in providing a suitable guidance to the investigator to execute overall research in
right manner to generate valuable result. An investigation is mainly executed for the motive of
addressing problems in proper manner and methodological selection also helps in moving ahead
the investigation in right direction. In the execution of an investigation work, the key
responsibility of an investigator is to select the most suitable strategy or type which will be
effectual in smooth execution of organisational operations and activities. The methodological
selection is required in the manner of providing a structural base to the work in which activities
are implemented in systematic manner (Ferdman and Sagiv, 2012).
An investigation type is encompasses over qualitative and quantitative investigation, thus
these two are the base of an investigation as these are liable in representing a way in which
activities are included as per their priority in the research. In the present investigation context,
qualitative research is the most suitable research methodology for gathering detailed information
over the behaviour analysis of administration that supports workplace equality and diversity and
it’s have effect over the business operations of House of CB. Therefore, Qualitative research
mainly includes the accumulation and analysing non-numerical information to explore
comprehension regarding concepts, opinions, or experiences. It can be implemented to
accumulate in-depth insights into an issue or generate new ideas for investigation.
In addition to this, exploratory research design is the most suitable source as it is effectual
in terms of giving detailed and descriptive data over qualitative analysis. This design is
appropriate for the studies which have not been studied before, this Exploratory research
design is mainly executed for an investigation issue when the investigator has no past data or
only a few studies for reference. However, the approach is informal and unstructured. In the
context of this present analysis this basically serves as a tool for enquiry which renders a
hypothetical or theoretical idea of the research problem. In addition to this, for the effective
execution of this research, Interpretivisim philosophy is the most suitable sources as it is
effective in providing in-depth study via the views and opinion analysis of the authors and
writers (Garib, 2013). This methodology is effective for the study of analysing accurate and
qualitative information about the existing topic, in the manner of developing a base which will be
efficient in supporting the work accurately. Along with this, Interpretivisim philosophy focuses
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on subjective meaning and the analysis of the meanings behind the social phenomenon, as in this
present investigation suitable views of authors and writers are analysed that are suitable in
providing appropriate knowledge regarding the usefulness of diversity workshop or programs of
equality over enhancing the engagement of employees at work place.
Furthermore, in this primary as well as secondary sources are applied by the researcher as
both the tools are effective in gathering valuable information that are effective in addressing the
issue in viable manner. Primary investigation is executed via the support of conducting an
interview with manager of House of CB as managers are more liable in providing appropriate
information in regards to the operations of the firm. The major reason for selecting interview is
that it is appropriate in gathering actual information with the opinion supports of valuable
information from the organisational individuals. ). In the present investigation work Secondary
investigation will be supportive in developing an effective theoretical perspective with the help
of secondary sources i.e. books, journal, published research articles etc. These two are effective
in assisting the work in right manner. In this previously implemented works are most liable in
providing suitable assistance to the work in right manner.
On the contrary side primary investigation will be executed via the support of interview as in
this interview will conducted to gather information that are realistic in nature. In the present
investigation interview is mainly executed among the 4 managers of House of CB as they are
more liable in providing suitable information in regards to the operations and functions of firm.
Therefore, interview is the most appropriate source of conducting qualitative analysis.
Therefore, the key disadvantage of this method is that it is quite time consuming in nature as in
this a personal sessions is being executed to gather information that are fact-full in nature
(Sharma, 2016). On the other hand secondary sources like books, journals, published research
articles and so on are effectual in developing literature review that supports the overall work in
effective manner. The key demerit of secondary investigation is that, the authenticity of sources
are rare, thus lack of appropriate writings hampers the investigation, so it is important for the
researcher to gather information from the most appropriate source.
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Chapter 4: Research Methodology Explanation
This part of investigation is mainly effective in assisting the researcher in right manner by
the execution of valid and reliable methodologies (Guillaume and et. al., 2017). The present
study is based on identifying the management’s behaviour that supports equality and diversity at
working place and its direct impact over the operations of company, thus this is a wide area of
investigation, in which proper methodology selection is required for the researcher to conduct
systematic execution of research actions.
Access: In a research work, access is the greatest pitfall in executing an investigation
successfully in the inability to gain access to the investigation field. Therefore, access mainly
defined as the aspect which works as the prior approval from the business from where researcher
is seeking to gather information, thus, Acquiring access to the investigation field can vary
through a considerable level which is based on the kind of cases being examined. In the existing
research area the study is executed over House of CB and the access in the form of permission is
necessary to gather data via the views analysis of the organisational managers (Martin, 2014).
However, the researcher needs to provide consent to the managers of House of CB in the manner
of receiving their prior approval for taking participation in the investigation process and also
ensuing the about taking their consent back any time from the project as they are not liable to
answer regarding leaving the project to the researcher. Taking approval via consent is quite
tedious for the researcher and in this investigator is taking approval through the good
interrelationship with the management of House of CB. After attaining consent or approval,
interview with managers are executed, thus in this personal sessions are being conducted with
the managers in which questions related with the chosen subject area are gathered to addressing
the issue in effective manner. In the context of this investigation the analysis is mainly based
over the study of House of CB and for better analysis it is important to pick people from House
of CB as they can provide more liable information than others. Therefore, the researcher has
passing the value of executing an analysis over such big area which might be effective in terms
of generating value for the business as well as for this the researcher has providing consent to the
employees with the help of email as the investigator provide consent from through personal
email and receiving their approval to be the part of research. In addition to this, the researcher
got approval from the business as well as the managers of the business are interested to know
about the area of equality and diversity and how these can be resolved effectively.
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