Impact of Behaviors Supporting Equality and Diversity on Success

This report investigates the impact of behaviors that support equality and diversity on organizational success and productivity, focusing on the Hilton Hotel as a case study. The research explores the concepts of equality and diversity, examining their importance in today's competitive business environment. It analyzes the impact of supportive behaviors on employee engagement, innovation, and brand image, leading to enhanced market performance. The study uses a positivist philosophy and a quantitative research method, collecting primary data through questionnaires. The report identifies behaviors that foster equality and diversity, such as unbiased HR practices and participative management, and recommends strategies to promote a culture of respect and inclusion. The findings highlight the significance of equality and diversity for organizational growth and success. The report also includes a literature review, data analysis, and recommendations for alternative research methodologies, providing a comprehensive understanding of the topic.

Research Project

Contents
RESEARCH TITLE: “Impact of Behaviors that support Equality and Diversity on success and
productivity of an organisation.”.....................................................................................................1
INTRODUCTION...........................................................................................................................1
Background of Research..............................................................................................................1
Aim and Objectives of Research.................................................................................................1
Research Questions......................................................................................................................2
Rationale of research...................................................................................................................2
LITERATURE REVIEW................................................................................................................2
The concept of equality and diversity..........................................................................................2
The impact of Behaviors that support Equality and Diversity on success and productivity of
Hilton Hotel.................................................................................................................................3
The possible behaviors that support creation of equality and diversity in Hilton Hotel in order
to lead better success...................................................................................................................3
RESEARCH METHODOLOGY AND DATA COLLECTION....................................................4
DATA ANALYSIS AND INTERPRETATION.............................................................................8
Data analysis................................................................................................................................8
Data interpretation.....................................................................................................................10
RESEARCH OUTCOMES...........................................................................................................18
CONCLUSION AND RECOMMENDATIONS..........................................................................18
Conclusion.................................................................................................................................18
Recommendations......................................................................................................................19
REFLECTION & RECOMMENDATION OF ALTERNATIVE RESEARCH
METHODOLOGY........................................................................................................................19
REFERENCES..............................................................................................................................21
Appendix........................................................................................................................................23

RESEARCH TITLE: “Impact of Behaviors that support Equality and Diversity
on success and productivity of an organisation.”
INTRODUCTION
Background of Research
Equality is mainly about respecting the staff members in term of their age, gender,
experience, cultural background and rationality. On the other sider diversity means having
employees from different background working all together within a workplace. equality and
diversity at workplace has now become a necessity of each organization in today’s competitive
world (Arday, 2019). Today customers are having range of options and alternative to choose
product of their choice. Hence diversified workforce helps in decoding the pattern of different
market demand irrespective of features they maintain. Other than this it also provides with
innovative ideas and support in brings products or services that remains different and at the same
time unique from that of already available in market place. Hence it helps in enhancing the
market performance of an organization along with providing it competitive edge at marketplace
(Bowl, 2018). Therefore current study is conducted for investigating about several behaviour that
promote equality and diversity at workplace by considering Hilton hotel as organization for
research.
Aim and Objectives of Research
Research Aim:
The aim of the investigation is “To evaluate about the concept of equality and diversity
along with the behaviors that support creation of Equality and Diversity in the workplace”. A
research conducted on Hilton London Tower Bridge situated at London Riverside, Tooley St,
London SE1 2BY, United Kingdom.
Research Objectives:
The objectives in relation to this investigation are mentioned below:
 To evaluate concept of equality and diversity in general.
 To investigate about the impact of behaviors that support Equality and Diversity on
success and productivity of Hilton Hotel.
 To identify the possible behaviors that support creation of equality and diversity in Hilton
Hotel in order to lead better success.
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Research Questions
The questions of research provide direction to the overall investigation. In relation to this
investigation, the research questions are as follows:
 How the concept of equality and diversity is important and viable for an organisation?
 What impact could be seen on success of an organisation through supporting behaviours
of equality and diversity?
 How Hilton hotel can ensure creation of Behaviours that support Equality and Diversity
to enhance its success level?
Rationale of research
The main reason behind performing this study is that it assists in analysing the significance
of equality and diversity and workplace and the impact of behaviours which support it on success
of Hotel. Apart from this, it also helps the management of Hotel in ensuring development of
effective behaviour that helps in maintaining equality in diversity and leads it towards success
(Attia, and Edge, 2017). This investigation is highly significant for the hotel in attaining growth
and success in the market.
LITERATURE REVIEW
The concept of equality and diversity
As per the information presented by Sharma, 2016, equality and diversity at workplace
consist of lots of things such as respecting different culture, age, skills, experience etc. Both the
concept equality and diversity are considered significant for current era of business as with
increasing use of technology and transport the reach of organizations has speeded over several
different geographical regions. This in turn require them they operate with due care for offering
product or services as per the need and preference of different customer which usually get
changes with time and place where they reside. So, at such time the management of diversity
remains very much essential as employees belong to different background help in getting better
understanding about the culture, taste and preferences of customer which ensures offering right
product to right market and hence contribute toward the growth and success of organization
(Butcher, 2016). Other than this for managing equality among diversified employees it become
easier to retain talent within organization for longer duration which ensures more employee
engagement and better performance from employees’ side that further help in achieving the
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organizational goals and objectives. As per the opinion of Sarter, E. K. and Thomson, E., 2019,
in general the concept of equality and diversity is mainly associated with providing faired and
equal opportunity and befits for all employees irrespective of any discrimination and also aim at
creating a better binding and connection among the workforce of an organisation (Gordon,
2018).
The impact of Behaviors that support Equality and Diversity on success and productivity of
Hilton Hotel.
As per the data presented by Barak, 2016, people working within the organization matters
a lot for success of a company. Hence it remains the morale responsibility of organization to
create such an environment or behavior which contribute toward promoting equality and
diversity. The behavior that support equality and diversity support a lot in improving the
organizational performance and sustainability within the marketplace. Each employee of Hilton
hotel will stand to benefit the company when their diversity is being valued, ideas are being
considered and appreciated. This is so because it will bring maximum employees’ engagement
and their remains a regular flow of innovative ideas which in turn help in getting more and more
customer satisfaction from the efforts presented by employees. Hence this further contribute
toward enhancing the brand image of Hilton hotel which in turn further contribute toward
maximum customer reach and hence support in getting success at marketplace.
As per the view point of Greene, A. M., 2019, it is important for an organisation to look
out for and adopt behaviours that support creating of equality and diversity as it lead to creating
of higher motivation in employees that lead to improvement in their efficiency and productivity
that is crucial and vital for success of an organisation (Hamidullah, 2015). Addition to this the
innovative ideas and support that diversity and inclusion of employees bring support in
enhancing the quality of operations by reducing the chances of error or resolving the issue in
more effective manner. This in turn further support in improving the productivity of employees
as when they present their view or ideas and get support from their employees. Thus, it a can be
said that the behaviors which support equality and diversity can lead the organisation towards
success and assist in improving its productivity.
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Figure 1: Equality, Diversity and Inclusion Framework
Figure 2: Equality, Diversity and Inclusion Framework
The possible behaviors that support creation of equality and diversity in Hilton Hotel in order to
lead better success.
According to Abramson and Moran, 2017, just saying that an organisation maintain
equality and diversity at workplace is not enough. This sis about policies that have to be place in
favour of managing equality and respect about the diversity among each employee by promoting
a working culture where each individual feel valued and being supported for performing their
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role. This must be beginning from the top management by demonstrating behaviour that value
diversity and equality within the language they uses and everything they actually perform. The
Hilton hotel must focus toward presenting their organisational policies in a way where they
describe about the set of standards to which each employee must adhere and presenting guidance
about the set of behaviour that are being demanded from them. Additionally, the consequences or
punishments must be specified before in case employees do not adhere to those standards for
getting fully implementation of set standards.
According to the perceptive of Ashurst, A., 2019, the possible behaviours that would
support creation of equality and diversity in Hilton Hotel consist of adoption of unbiased HR
prcatises as it leads to equal chances of recruitment and growth opportunity for all. Further,
implication of participative management is also an effective behaviour to would support creation
of equality and diversity (Hossain and et. al., 2019). Other than this, Hilton hotel can also
organise several kind of schemes or programs around the inclusion practice which in turn help in
demonstrating the commitment of employees toward their work. Under such program employees
are being trained and guided to accept different culture and background for involve those into
their working practice (Ennaji, 2020). This in turn allow Hilton hotel and developing a behaviour
of respecting and valuing different culture and diversity among employees and encourage them
to work with coordination which in turn further contribute toward enhancing productivity of
Hilton hotel which sometimes get affected due to disputes among employees. Hence, support in
accomplishing the gaols and achieving organisational success at marketplace.
RESEARCH METHODOLOGY AND DATA COLLECTION
Research methodology is a part of investigation which includes a description and
justification regarding the methods, tools, techniques and approaches that are used by scholar to
perform present study. This section enlists several methods which allow the researcher to gather,
evaluate, interpret and conclude the overall finding of study so that the problem over which
investigation is based can be resolved by provide appropriate information (Scotland, 2012). The
methodologies adopted by scholar also contribute toward presenting the avoiding and reliability
of data presented in front of reader which enhance the credibility of report. The tools and method
adopted for present study to investigate about behaviour that support in equality and diversity are
explained underneath:
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Research philosophy: This reflect about the belief which an investigator holds for
gathering, analysing and using data about particular phenomenon. Some of the commonly found
research philosophies are realism, positivism, interpretivism etc. Among them all the positivism
philosophy is adopted for this study. it sis so because positivism believes that reality remains
stable which make it easy to observe and describe the information without interfering in
phenomenon to be studied (Wiek and Lang, 2016). Hence it allow the investigator to gathered
data as per the requirement of objectives of study by collecting and evaluating the data in
numerical form for providing better understanding and more accuracy in outcome of study.
Research method: For executing the investigation in efficient manner it remains necessary
for scholar to choose most suitable type of investigation i.e. either qualitative or quantitative
based on area of study, available time and resources (Flick, 2015). According to current study
area the quantitative investigation method is adopted as it help in gathering and arranging the
data in numerical format which ensure quick analysis of data and at the same time provide more
accuracy in data interpretation due to involvement of numbers. The data when analysed will be
presented with eth help of graphs and charts.
Research approach: This is mainly used to evaluate the gathered data in order to convert it
into meaningful information (Kumar, 2019). Inductive or deductive are approaches used within
an investigation based on type of research method proceed by scholar within a particular study.
the current study uses deductive approach which remains suitable for analysing the quantitative
data.
Sources of data collection: For collecting data about a particular area of study several
sources are being assessed by the scholar so that more desired and appropriate data can be
collected to answer the research question and to resolve the issue over which a study based.
There are usually two category of sources such as primary and secondary data collection (Gioia,
Corley and Hamilton, 2013). This report make use of both the sources among them the primary
data collection is one which support in collecting fresh information directly from people who are
part of particular phenomenon. The primary data is collected with the help of questionnaire. On
the other side the secondary data is one arrange data from already published sources and then try
to develop understanding about current area of study. The sources used for gathering secondary
data are journal, Article, blog, book etc. using online sources as it includes most updated
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information which ensure execution of study in right direction and help in accomplishing
objective behind study. The questionnaire of this study is as follows:
Questionnaire
Name:
Age:
Email:
Address:
Q 1) Do you have any awareness about what the equality and diversity means?
a) Yes
b) No
Q 2) As per your opinion, what is the significance for Hilton Hotel & Resorts of
maintaining equality and diversity?
a) Increase business performance
b) Maximise employee satisfaction
c) Greater profitability
d) Reduced turnover
e) Enhanced brand reputation
Q 3) Do you agree with the fact that maintaining equality and diversity results into success
of Hilton Hotel?
a) Highly agree
b) Agree
c) Neither agree nor disagree
d) Disagree
e) Highly disagree
Q 4) What is the key benefit to management of Hilton Hotel of maintaining diverse work
place within the organisation?
a) Healthy workplace environment
b) Effective organisational culture
c) Boosts collaboration
d) Retention of competent talent
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Q 5) According to you, what is the influence of behaviours which support equality as well
as diversity on success of Hilton Hotel?
a) Positive influence
b) Negative influence
c) Neither positive nor negative influence
d) Both
Q 6) Which behaviour support the creation of equality and diversity in work place within
Hilton Hotel that leads it to success?
a) Creation of inclusive environment
b) Developing effective diversity policies
c) Treating all employees equally
d) Hiring diverse workforce
e) Provision of diversity training
Q 7) Which is the key challenge that management of Holton Hotel may face in maintaining
equally diverse workplace?
a) Resistance to change
b) Respect and acceptance
c) Cultural and ethnic differences
d) Age differences and generation gaps
e) Language and communication
Q 8) How effective the concept of equality and diversity is in promoting creativity and
innovation within Hilton Hotel?
a) Highly effective
b) Effective
c) Neither effective nor ineffective
d) Ineffective
e) Highly ineffective
Q 9) How treating all the individuals with equal dignity and respect impact on productivity
of Hilton Hotel?
a) Positively
b) Negatively
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c) Neither positively nor negatively
Q 10) Suggest any strategy or way which helps management of Hilton Hotel in bringing
further improvements at work place
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Sampling method: The sampling considers as the process through which the number of
respondents are selected for gathering primary data. there are mainly two methods through which
sampling can be done such as probability and non-probability sampling (Green, Camilli and
Elmore, 2012). Among them probability sampling method will be selected for the study as it
helps in eliminating the chance of any kind of bias behaviour by selecting respondents through
random approach. The sample size within study is taken as 30 employees of Hilton hotel.
DATA ANALYSIS AND INTERPRETATION
Data analysis
Q 1) Do you have any awareness about what the equality and diversity
means?
Frequency
a) Yes 27
b) No 3
Q 2) As per your opinion, what is the significance for Hilton Hotel &
Resorts of maintaining equality and diversity?
Frequency
a) Increase business performance 7
b) Maximise employee satisfaction 7
c) Greater profitability 5
d) Reduced turnover 6
e) Enhanced brand reputation 5
Q 3) Do you agree with the fact that maintaining equality and diversity
results into success of Hilton Hotel?
Frequency
a) Highly agree 12
b) Agree 14
c) Neither agree nor disagree 2
d) Disagree 1
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e) Highly disagree 1
Q 4) What is the key benefit to management of Hilton Hotel of
maintaining diverse work place within the organisation?
Frequency
a) Healthy workplace environment 7
b) Effective organisational culture 8
c) Boosts collaboration 7
d) Retention of competent talent 8
Q 5) According to you, what is the influence of behaviours which
support equality as well as diversity on success of Hilton Hotel?
Frequency
a) Positive influence 22
b) Negative influence 3
c) Neither positive nor negative influence 3
d) Both 2
Q 6) Which behaviour support the creation of equality and diversity in
work place within Hilton Hotel that leads it to success?
Frequency
a) Creation of inclusive environment 7
b) Developing effective diversity policies 6
c) Treating all employees equally 5
d) Hiring diverse workforce 7
e) Provision of diversity training 5
Q 7) Which is the key challenge that management of Holton Hotel may
face in maintaining equally diverse workplace?
Frequency
a) Resistance to change 7
b) Respect and acceptance 6
c) Cultural and ethnic differences 5
d) Age differences and generation gaps 6
e) Language and communication 6
Q 8) How effective the concept of equality and diversity is in promoting
creativity and innovation within Hilton Hotel?
Frequency
a) Highly effective 11
b) Effective 15
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