Research Project: Equality and Diversity in the Workplace Analysis

This report presents a research project focused on equality and diversity in the workplace, specifically examining practices within Lidl. The study employs both primary and secondary research methods, including the use of questionnaires to gather data from employees. The report details the costs, access considerations, and ethical issues involved in the research process. It utilizes frequency distribution analysis to analyze the collected data and presents findings related to employee perceptions of equality and diversity, types of discrimination, and the effectiveness of current practices. The analysis includes graphical representations of the data and interpretations of key findings. The report also explores the impact of workplace discrimination on business performance and provides recommendations for improvements, such as promoting training and developing written policies. The project reflects on the application of research methodologies and suggests alternative approaches for future research, emphasizing the importance of fostering an inclusive and fair work environment.

Research Project (Part 2)
(Equality and diversity in the workplace)

Contents
PART 2............................................................................................................................................3
Conduct and analyse research relevant for a business research project..........................................3
Primary and secondary research following cost, access and ethical issues.................................3
Appropriate analytical tools, analyse research findings and data................................................6
Merits, limitations and pitfalls of approaches to data collection and analysis..........................22
Critical evaluation of research methodologies and processes within the application to a
business research project along with justification of chosen research methods and analysis.. .25
Communicate the outcomes of a research project to identified stakeholders................................25
Communicate research outcomes in an appropriate manner for the intended audience............25
Communicate coherently outcomes to the intended audience demonstrating how results meet
set research objectives...............................................................................................................26
Communicate critical analysis of the outcomes and make valid, justified recommendations.. 26
Reflect on the application of research methodologies and concepts.............................................27
Reflect on the effectiveness of research methods applied for meeting objectives of the business
research project..........................................................................................................................27
Consider alternative research methodologies and lessons learnt in view of the outcomes.......27
Reflection and engagement in the resource process leading to recommended actions for future
improvement..............................................................................................................................28
Critical reflection and insight that results in recommended actions for improvements and
future research considerations...................................................................................................28
Conclusion.....................................................................................................................................28
REFERENCES..............................................................................................................................30

PART 2
Conduct and analyse research relevant for a business research project
Primary and secondary research following cost, access and ethical issues
Primary and secondary are two important part of research that will facilitate investigator
in gathering of reliable and in-depth information about the topic. For conducting primary
research, there will be requirement of using research instrument which is Questionnaire. In order
to conduct secondary research, there will be requirement of using different number of secondary
sources including articles, books, magazines, journals and many more. Therefore, primary and
secondary research are important for researcher in attaining of valid and reliable outcomes within
a minimum period of time. Along with this, there are some appropriate methods or sources that
are important for investigator in conducting of primary and secondary investigation in systematic
manner (Bhatia, 2019). These methods will be explained as below:
Cost: This is important and necessary factor for researcher while conducting of primary and
secondary study. In order to complete research activities such as development of topic, using of
secondary sources, applying of useful methodology and fourth on, researcher will be needed
sufficient amount of cost which is £1200. This is an enough amount that will facilitate
investigator in completing of both research in systematic and effective manner.
Access: It is essential and important for investigator to take access from the respondents and for
using books, journals etc. sources. If researcher get appropriate access that turn to impact on
them in completing of full research systematically. For example: in order to conduct primary
research, it is necessary for researcher to get permission from Lidl to collect primary data for
their employees. In order to conduct secondary study, it is important for investigator to access to
using books, articles etc. sources (Caven and Nachmias, 2018). This will help investigator in
attainment of aim of the research project.
Ethical issues: This is important for researcher to follow principles of research ethics while
doing primary and secondary investigation because this will facilitate in completion of full
project in ethical manner. There are certain principles related to the research ethics including
Beneficence and non-maleficence, conflict of interest, Integrity and so on. All are effective and
useful for investigator in completion of all activities of investigation in ethical manner that result
in achievement of project aim.

Therefore, all these are important methods of conducting both types of study in
systematic manner. Questionnaire will be used for collecting primary data because it not requires
maximum time and also provides valid outcomes that turn to impact in attainment of project aim
(Davis, 2019). Questionnaire of the current project will be mentioned as below:
Questionnaire
Q1 Do you understand about the concept of equality and diversity in context of an organisation?
a) Yes
b) No
Q2 According to you, what are the main roles of equality and diversity in the workplace of
Lidl?
a) Add new skills to teams
b) Promote creativity and innovation
c) Improved brand reputation
d) Reduce any type of discrimination
Q3 In your opinion, what types of discrimination happen in the workplace of Lidl?
a) Gender discrimination
b) Age discrimination
c) Discrimination on the basis of Religion and belief.
Q4 Is age discrimination is the main issue faced by the business manager of Lidl?
a) Yes
b) No
Q5 What are the major issues of age discrimination at working place of Lidl?
a) Increase negativity in older employees
b) Increase high employee turnover
c) Impact over business performance and productivity
Q6 Is quality and diversity facilitate Lidl in overcoming the issues associated with the age
discrimination in the workplace?
a) Yes
b) No
Q7 What re the major impact of workplace discrimination over the performance of Lidl?
a) Reduced effectiveness

b) Increased conflict among employees
c) Decreased brand image
Q8 What are the effective ways that would help Lidl in overcoming the issue of workplace
discrimination?
a) Treating all employees the same
b) Providence of training
c) Develop a written policy that defines procedures and rules
Q9 According to you, at workplace of Lidl it is necessary to promote equality and diversity?
a) Yes
b) No
Q10 What are the essential ways that will help Lidl in promoting of equality and diversity
within a working place?
a) Develop a culture of inclusion and fairness
b) Identify and overcome unconscious biases
c) Providence of equal opportunities to all employees
Q11 Does promoting of equality and diversity in the workplace will help Lidl in attainment of
competitive advantages?
a) Yes
b) No
Q12 What are the major laws and regulations that will support Lidl in preventing of
discriminations at workplace?
a) Equality act 2010
b) Civil Rights Act of 1964
c) Anti-Discrimination act
Q13 Is equality act 2010 helped Lidl in overcoming of any type of discrimination in systematic
manner?
a) Yes
b) No
Q14 Does preventing discrimination at workplace support Lidl in improving of its brand image?
a) Agree
b) Disagree

Q15 Provide any recommendations to the Lidl in reduction of discrimination successfully.
Appropriate analytical tools, analyse research findings and data
This is the process or procedures of analysing information gathered from research
instruments. According to the present study, questionnaire was used for collecting quantitative
and primary information. In order to evaluate this information, researcher will require in using of
analytical technique which is frequency distribution analysis. This is an effective and essential
technique of evaluating quantitative information without consuming additional cost and time as
well as facilitate by providing valid outcomes (Jozwiak, 2019). In this technique, investigator
will be requiring for making frequency table and after them distributing entire table in only
single table. As it assists in analysing of quantitative type of information in systematic manner.
Frequency distribution table of current investigation will be shown in tabular form. This are:
Q1 Do you understand about the concept of equality and diversity in
context of an organisation?
Frequency
a) Yes 25
b) No 5
Q2 According to you, what are the main roles of equality and diversity in
the workplace of Lidl?
Frequency
a) Add new skills to teams 8
b) Promote creativity and innovation 9
c) Improved brand reputation 7
d) Reduce any type of discrimination 6
Q3 In your opinion, what types of discrimination happen in the workplace
of Lidl?
Frequency
a) Gender discrimination 5
b) Age discrimination 20
c) Discrimination on the basis of Religion and belief. 5
Q4 Is age discrimination is the main issue faced by the business manager Frequency

of Lidl?
a) Yes 20
b) No 10
Q5 What are the major issues of age discrimination at working place of
Lidl?
Frequency
a) Increase negativity in older employees 10
b) Increase high employee turnover 10
c) Impact over business performance and productivity 10
Q6 Is quality and diversity facilitate Lidl in overcoming the issues
associated with the age discrimination in the workplace?
Frequency
a) Yes 25
b) No 5
Q7 What re the major impact of workplace discrimination over the
performance of Lidl?
Frequency
a) Reduced effectiveness 8
b) Increased conflict among employees 12
c) Decreased brand image 10
Q8 What are the effective ways that would help Lidl in overcoming the
issue of workplace discrimination?
Frequency
a) Treating all employees the same 8
b) Providence of training 12
c) Develop a written policies that defines procedures and rules 10
Q9 According to you, at workplace of Lidl it is necessary to promote
equality and diversity?
Frequency
a) Yes 26
b) No 4

Q10 What are the essential ways that will help Lidl in promoting of
equality and diversity within a working place?
Frequency
a) Develop a culture of inclusion and fairness 10
b) Identify and overcome unconscious biases 10
c) Providence of equal opportunities to all employees 10
Q11 Does promoting of equality and diversity in the workplace will help
Lidl in attainment of competitive advantages?
Frequency
a) Yes 25
b) No 5
Q12 What are the major laws and regulations that will support Lidl in
preventing of discriminations at workplace?
Frequency
a) Equality act 2010 15
b) Civil Rights Act of 1964 7
c) Anti-Discrimination act 8
Q13 Is equality act 2010 helped Lidl in overcoming of any type of
discrimination in systematic manner?
Frequency
a) Yes 27
b) No 3
Q14 Does preventing discrimination at workplace support Lidl in
improving of its brand image?
Frequency
a) Agree 27
b) Disagree 3
Findings and Interpretation of data

This is the useful process of analysing the information about the topic. For this,
researcher will require to make graphs according to each research question as it facilitate in
presenting of quantitative information in graphical way (Kamenou-Aigbekaen, 2019).
Interpretation of the data will be interpreted as below:
Question 1: Understanding about the concept of equality and diversity in context of an
organisation
Q1 Do you understand about the concept of equality and diversity in
context of an organisation?
Frequency
a) Yes 25
b) No 5
a) Yes b) No
0
5
10
15
20
25
25
5
Frequency
Interpretation: It has been interpreted from the above graph that out of the total 30
number of respondents 25 having the information about the concept of equality and diversity
within an organisation. Whereas, 5 respondents having the option that they don't know about the
concept of equality and diversity. Therefore, majority of participants had appropriate knowledge
about the equality and diversity and explained it is an important part of business success and
growth.
Question 2: Main roles of equality and diversity in the workplace of Lidl

Q2 According to you, what are the main roles of equality and diversity in
the workplace of Lidl?
Frequency
a) Add new skills to teams 8
b) Promote creativity and innovation 9
c) Improved brand reputation 7
d) Reduce any type of discrimination 6
0
2
4
6
8
8
9
7
6
Frequency
Interpretation: It has been concluded from the above mentioned table that equality and diversity
at workplace is more important and essential. 8 out of 30 employees of Lidl had knowledge as as
having equality and diversity at workplace facilitate company by adding new skills to teams as it
will help company in dealing with international clients easier. 9 participants had opinion as it
promoted creativity and innovation at workplace that turn to assist company by improving its
productivity level. 7 participants had idea as diversity at workplace supported company by
improving its brand image as diverse workers played an important role towards attainment of
organisational goals. Remaining 6 respondents had knowledge as equality among employees and
promoting of diversity support business organisation by reducing any type of discrimination i.e.
gender, race, age etc.

Question 3: Types of discrimination happen in the workplace of Lidl
Q3 In your opinion, what types of discrimination happen in the workplace
of Lidl?
Frequency
a) Gender discrimination 5
b) Age discrimination 20
c) Discrimination on the basis of Religion and belief. 5
0
4
8
12
16
20
5
20
5
Frequency
Interpretation: There are various types of discrimination that have negative impact on business
as well as employees. 5 out of 30 employees of Lidl said as gender discrimination is a main type
of discrimination in their workplace. 20 had knowledge as age discrimination is a main type of
discrimination at workplace of Lidl. Remaining 5 employees are favoured as discrimination of
the basis of belief and religion is a main type.
Question 4: Age discrimination is the main issue at workplace of Lidl
Q4 Is age discrimination is the main issue faced by the business manager
of Lidl?
Frequency
a) Yes 20
b) No 10

a) Yes b) No
0
2
4
6
8
10
12
14
16
18
20
20
10
Frequency
Interpretation: Above presented graph explained that age discrimination is a main type of
discrimination at workplace of Lidl. 20 employees said yes, age discrimination is a major type
that impact on our productivity and performance level in negative manner. Remaining 10
respondents said no as at their workplace not any type of discrimination happens.
Question 5: Major issues of age discrimination at working place of Lidl
Q5 What are the major issues of age discrimination at working place of
Lidl?
Frequency
a) Increase negativity in older employees 10
b) Increase high employee turnover 10
c) Impact over business performance and productivity 10