Equality and Diversity in the Workplace: A Nike Case Study Report

This report analyzes Nike's strategies for managing equality and diversity in the workplace. It begins with project aims and objectives, exploring the concept of equality and diversity in business, the significance of an inclusive workforce, and Nike's specific strategies. The project management plan covers cost, scope, time, quality, communication, risk, and resources. A work breakdown structure and Gantt chart are included for time-frame and stages. The report utilizes quantitative research methods and data collection tools to gather information. The research analyzes data and communicates recommendations, drawing conclusions about Nike's initiatives. The report concludes with reflections on the research's value and the student's learning, providing a comprehensive overview of Nike's approach to fostering equality and diversity.

Managing Successful
Business Project

Table of Contents
Title .................................................................................................................................................1
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1. Devise project aims and objectives for the chosen topic as specified above in the project
brief.............................................................................................................................................1
P2) A project management plan that covers aspects of cost, scope, time, quality,
communication, risk and resources.............................................................................................3
P3 A work breakdown structure and a Gantt chart to provide time-frame and stages for
completion...................................................................................................................................5
TASK 2............................................................................................................................................8
P4) Carry out small-scale research by applying qualitative and quantitative research methods
for meeting project aims and objectives......................................................................................8
TASK 3..........................................................................................................................................10
P5) Analyse research and data using appropriate tools and techniques. ..................................10
P6) Communicate appropriate recommendations as a result of research and data analysis to
draw valid and meaningful conclusions....................................................................................18
TASK 4..........................................................................................................................................19
P7) Reflect on the value of undertaking the research to meet stated objectives and own
learning and performance..........................................................................................................19
CONCLUSION..............................................................................................................................20
REFERENCES..............................................................................................................................21

Title
Managing equality and diversity at workplace.
INTRODUCTION
Managing successful business project is defined as an opportunities in that an individual
can determine their ability through implementing a project in effective manner with fulfilling the
requirement of the project (Cano, M., 2020). The present study initiates to determine the
potential strategies and initiates which are implemented by the businesses to build a diverse and
inclusive workforce. Thus equality and diversity are two major aspect that are requires to be
managed by the businesses for the purpose of attaining higher growth and success. Equality and
diversity are two distinctive perspective which characterizes as advancing fairness of chances
for all individuals at work place. On the opposite side, assorted variety is compelling in giving
every individual the opportunity to accomplish foreordained targets target which is liberated
from preference and segregation. In the present business situation organizations are mostly
centers towards actualizing reasonable procedures and activities worry over executing fitting
correspondence and assorted variety practices to advance the exercises of the firm, in this way, it
is important for the organizations to follow fairness and decent variety arrangements in regard to
advancing balance at work place.. Thus, in this present investigation work Nike is the chosen
organisation as it is a large multinational footwear company, as the overall study is based on
UK's sport industry, thus government of UK has taken an appropriate initiates to promote
equality in respect to encouraging participation.
TASK 1
P1. Devise project aims and objectives for the chosen topic as specified above in the project
brief
In today's modern business environment, managing equality and diversity are recognised
to be the effective organisational challenge, which has direct impact over the activities and
movement of the business. In any case, Diversity and equality are incredibly dependable and are
incorporates over the territory of guaranteeing that every individuals in a business or venture has
same access to vocation advancement openings and increasing higher advancement with no
inclination or segregation being practiced against them inside the work environment
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(Dover, Kaiser and Major, 2020). Thus, the government of UK has taken up an effective
participation in promoting equality and diversity through implementing appropriate strategies
and initiatives for the purpose of rendering the effective options of each individual to career
growth without making differences on the basis of culture, gender, background and so on. Nike
Inc. is a large Americal multinational corporation which is mainly engaged in the design,
development, manufacturing and global marketing and sales of footwear, apparel, services,
equipment and accessories. The company was founded in the year of 1964 by the collaborative
efforts of Bill Bowerman and Phil Knight. The headquarter of the firm is in Beaverton, Oregon,
United States and the company has its operations at all around the globe. The company mainly
deals in Athletic footwear & apparel, Athletic & recreational products, Sports equipment. The
company is having around 73100 employees and due to high range of employees it is important
for Nike Inc. to manage equality and diversity at workplace for the purpose of attaining higher
growth and success. For effective implementation of the investigation in right manner aim and
objectives are developed that are significant in reaching at the key results and outcome (Fine,
Sojo and Lawford‐Smith, 2020).
Research Aim
To examine the potential strategies and initiatives that are implemented by companies to
build a diverse and inclusive workforce. A case study on Nike.
Research Objectives
 To explore wider understanding in regards to the area of equality and diversity in the
context of business.
 To enhance recognition regarding the significance of managing diverse and inclusive
workforce within an organisation. To develop appropriate knowledge regarding the strategies implemented by Nike to build
diver and inclusive workforce.
Research Questions
 What is the concept of equality and diversity in the context of business?
 What are the major significance of managing diverse and inclusive workforce within an
organisation?
 What key strategies are implemented by Nike to build diver and inclusive workforce?
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P2) A project management plan that covers aspects of cost, scope, time, quality, communication,
risk and resources.
Project is planned set in which task are interconnected for implementing within specific time
duration in definite cost as well as limitations. Along with this, there is some importance of
project management is that it make sure what is delivering should be in appropriate manner.
Moreover, by managing project in effective manner real value will be deliver for gaining
business opportunities. This project is about equity and diversity within Nike. Thus, for ensuring
completing project in successful manner project plan will be design which will define particular
needs of project as well as also provide assistance in addressing those within effective manner
(Harry, 2020).
Project management plan is a document that utilise for defining each and every phase of
project. Moreover, project is formal document which explain how project will implement,
monitor as well as controlled. Respective project management covers various aspects within this
such as scope, time, cost, risk, quality, communication and resources. In relation of Nike project
these elements are as follows :-
Cost Cost is related to the value which spend by business firm for gaining
effective outcomes. For conducting or completion of this project within
effective manner cost incurred will be £5,000. Below mention are several
cost related to the project :-
Cost breakdown of Project:
Investment £600
Expertise £400
Research and Development cost £800
Staff Training £700
Resources for training & development £1000
Cost of executing changes in HRM £1500
Total £5000
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Scope Research scope simply means that all the things as well as aspects which will
covered within project. Moreover, scope of study is wide as it will provide
assistance to researcher in understanding several concept within appropriate
manner such as recruitment, selection and training. Along with this, it will
also identify that how training method will be essential for improving
performance of company as well as meeting international needs. Respective
project will further provide assistance in determining the ways which result
in growth and success of business.
Time In investigate, time refers to uncertain steady advancement of presence just
as occasions that happen inside apparently irreversible progression from past,
by present and to future. Inside research time is significant viewpoint which
determine that how much time will needed for completing project. For
completing this project there is requirement of approx. 4 months.
Quality In research quality is related to perceptual, conditional as well as subjective
attribute which can be understandable by different people in different
manner. In relation project, it is essential for investigator to utilise suitable
method for gathering information and data such as observation, questionnaire
and many more (Hurley-Hanson, Giannantonio and Griffiths, 2020).
Communication It refers to conveying information from one person to another through
understandable signs, symbols as well as semiotic rules. In research, it is
important for investigator to use effective communication tool because it will
help them in communicating relevant information within team members.
Here, tools are e-mails, telephones and many more which utilise for sharing
information and data within appropriate manner.
Risk In project, risk is defined as uncertainty or potential loss which may inherent
within an decision. Moreover, it implies future uncertainty in relation of
deviation from expected results. There are some risk which may be faced by
investigator while conducting research i.e., time as well as cost. As they are
two major factors which may result in negative impact on effectiveness of
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investigation.
Resources In research, resources are economic or productive factor which is needed by
researcher for accomplishing desired outcomes within effective manner.
Here, resources includes financial, physical, human, technology and many
more. For conducting research project within effective and successful
manner it is important for investigator to provide appropriate funds,
technological tools i.e., internet, telephones and many more. Along with this,
there are some other resources also such as books, journals, newspapers and
so on.
P3 A work breakdown structure and a Gantt chart to provide time-frame and stages for
completion.
Work break down structure – It is project management tool in which task are divided within
small chunks. With the assistance of Work Break-down structure company will be able to divide
their task in manageable sections. Respective project of Nike is divided within 5 sections such as
introduction, research methodology, data collection, data analysis, conclusion and
recommendations. Within first part of WBS problem will be identified as well as proper aim and
objective designed for project. Moreover, RM section include several methods such as primary
and secondary, qualitative and quantitative etc.. Third one is data collection in that data will be
gathered by using primary source which is questionnaire (Lauring and Selmer, 2012). Along
with this, fourth section is data analysis in that gathered information will analysed by
investigator and suitable recommendation will be provided. In the end, valid conclusion will be
provided by researcher along with suitable recommendation for further improvements.
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Gantt Chart – It project management tool which utilise for purpose of illustration
schedule of a project, it was named after henry Gantt and was designed around years 1915. it
shows relationship that is prevailing between various activities and time period in which those
activities have to be completed by researcher or in case of any project (Liasidou, 2012). This is a
technique that is sued for purpose of completion of whole research in given time period that is
decided usually in the course of begin of a project. It is used for calculation of estimated time
period that is required for purpose of completing every different activity that is part of a research
project. The vertical axis is used for showing the tasks or activities and horizontal axis is used for
describing the overall time period in which each activity has to be completed.
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7

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TASK 2
P4) Carry out small-scale research by applying qualitative and quantitative research methods for
meeting project aims and objectives.
Type of Investigation: This recognized to be the most effective aspect of investigation for the
researcher to select the most appropriate source for assisting the working right manner. This
section of investigation is mainly incorporates over qualitative and quantitative aspects there for
the selection of investigation is based on the data coming related for assisting the whole enquiry
in an equivalent manner. Therefore in this present investigation work quantitative research is
being applied by the researcher as it is most effective in conducting an exploration in right
manner. However, quantitative investigation is efficacious in accumulating information for the
reason of understand, explain, evaluate and determine the nature of a specified area by the
execution of appropriate theories and models that are significant for the area of analyzing the
potential strategies and initiates that are implemented through businesses to build a diverse and
inclusive workforce.
Data Collection Tools: In the execution of a research, data collection is to be the most
considerate aspect thus it is effective in gathering suitable information which interns in creating
value for the research in gathering accurate data. This area of research is in consist over primary
and secondary aspects thus with regards to the current examination dependent on deciding the
potential methodologies and activities which are executed through organizations to construct
various and comprehensive workforce, both primary and secondary sources are applied by the
researcher as it needs to helping the work in the correct way to accomplish fitting outcomes.
Essential examination has occurred with the assistance of executing review as right now
questionnaire is been developed which is effective in covering aim and objectives of the
research. On the opposite area, secondly sources like book, published research articles, non-
published research, former investigation work cancel suitable in double up in theoretical
framework just supportive in providing a suitable directions to learn out researcher in Regards to
the chosen study area.
Data Sampling: Data sampling is defined as the aspect which is suitable in selecting the most
appropriate people from the wider population to assistant investigation in right direction my
opinion analysis of the people. The section of research is mainly of two types like probabilistic
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and non-probabilistic data sampling. In the considered investigation work sampling has been
selected at random basis there for individual are picked up at randoIn the considered
investigation work sampling has been selected at random basis there for individual are picked
up randomly from the probability sampling as it is significant in selecting individual for carry
out the investigation in right manner. The sampling size for this particular investigation is 30
as in this employer of organisation are selected as the major sample because they are more
liable in providing authentic information.
Questionnaire
Name:
Age:
Gender:
Email:
Q1) Do you have an appropriate understanding in regards to the area of equality and diversity in
an organisational context?
Yes
No
Q2) According to you suitable implementation of strategies and initiatives are effective for a
business to build diverse and inclusive workforce?
Yes
No
Q3) As per your view, the government of UK has taken up an effective participation in
promoting equality and diversity at work place?
Yes
No
Q4) According to you, what are the key significance of managing equality and diversity within
Nike Inc?
Attract Talent
Reduction in employee turnover
Settling unconscious bias
Equal opportunities to employees
Q5) According to you, what strategies can be implemented by businesses to build diverse and
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