Research Project: Equality and Diversity Impact at Premier Inn London

This research project examines the influence of equality and diversity on the recruitment of customer service teams at Premier Inn London. The study investigates the concepts of equality and diversity, identifies challenges faced by Premier Inn in implementing these strategies, and analyzes their impact on the organization. The research employs a project management plan, including cost analysis, scope definition, and quality assurance measures. The methodology incorporates both primary and secondary research methods, including quantitative and qualitative approaches, such as surveys and literature reviews. The findings are presented through data interpretation, recommendations, and a reflection on the research process, offering insights into how Premier Inn can enhance its diversity and inclusion practices to improve its brand reputation, attract customers, and foster positive employee relationships.

Unit 11 - Research Project
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INTRODUCTION...........................................................................................................................3
LO1..................................................................................................................................................4
P1 Aim and objectives............................................................................................................4
P2 Project Management Plan..................................................................................................5
LITERATURE REVIEW................................................................................................................5
P3 WBS and Gantt chart........................................................................................................7
Gantt chart:.......................................................................................................................................7
LO2..................................................................................................................................................7
P4 Carry out small-scale research applying primary and secondary methods appropriate for
meeting project aims and objectives.......................................................................................7
LO3..................................................................................................................................................9
P5 Data Interpretation...........................................................................................................9
P6 Recommendations.........................................................................................................17
LO4................................................................................................................................................19
P7 Reflection.......................................................................................................................19
CONCLUSION..............................................................................................................................20
REFERENCES..............................................................................................................................21
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INTRODUCTION
Equality assures that every individual have equal opportunity and does not get treated
differently or discriminated on the basis of their characters. While diversity is a concept in which
difference among individuals are taken into account in order to embrace those differences and
place positive value between them (Patnaik and Shukla, 2020). Organisation can promote
equality and diversity by creating inclusive culture for all employees and assuring that every
individual is having access of equal opportunities. By treating all employees on same basis and
have fair and equal opportunities services company can implement equality and diversity in a
workplace of an organisation. It is essential for an organisation to respect and value individual
differences and treat them in an effective way. This will allow company to assure more
competitive advancements and achieve success with more effectiveness. Present report has been
conducted Premier Inn London which is operating their services and hospitality sector. In this
report formative discussions have been conducted on research topic which is to evaluate the
impact of equality and diversity while recruiting consumer service team for the respective
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organisation. In order to accomplish this, research objectives, research question, project
management plan and data analysis is being done. In addition to this recommendation and
reflection is also included in this report.
LO1
P1 Aim and objectives
Research aim
“To analyze the impact of equality and diversity while recruiting customer service team
at hotel. A case study on Premier Inn London.”
Research Objectives:
 To understand the concept of equality and diversity.
 To identify the challenges faced by Premier Inn London while implementing equality
and diversity strategies in recruitment process for customer service team.
 To analyze the impact of equality and Diversity while recruiting customer service team
at Premier Inn London.
Research Questions
 What is considered to be the concept of equality and diversity?
 What are said to be the challenges faced by Premier Inn London while implementing
equality and diversity strategies in recruitment process for customer service team?
 What is the impact of equality and Diversity while recruiting customer service team at
Premier Inn London?
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P2 Project Management Plan
Cost:- It is defined as overall cost which is required to be invested as to accomplish
present research. In order to fulfil this research analysis investigator need £60,000.
Scope:- Present research have wide range of scope as it involve different aspects such
project functions, deadlines and deliverables. Present research is conducted on the topic equality
and diversity which is having wider scope for company growth.
Quality:- It is essential for investigator to maintain quality to accomplish research effective
with most effectiveness. In order to maintain quality in this investigator assures that information
and data acquired from authenticated sources
Communication:- To fulfil present research aims and objectives of research and take
advantage of telephone, email and more.
Risk:- Present research involves risk related to allocation of conformations, funds and more.
In order to overcome this research undertakes use of many risk analysis strategies
Rationale
The topic that has been selected to conduct this related to evaluate the impact of equality and
diversity while recruiting customer service team at hotel. Primary reason behind selecting
present research to0070ic is to fulfil dual perspective, personal as well as professional. In terms
with personal, it aid is evaluating activities that are effective in nature towards development of
candidates. While another form of benefits which is associated present research is to help in
evaluate impact of equality and diversity while recruiting customer service team at hotel. In
context with professional terms it helps hotel to evaluate impact of equality and diversity while
offerings services to consumers. .In future, this must help me in development of sound
professional career along with building of effective personality that will assist organisational
personnel’s in future to get rid of employee related issues easily.
LITERATURE REVIEW
Concept of equality and diversity
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As per the view point of Peters, Block and Jussim, 2020 equality is defined as a concept
that states that every individual is having access to equal opportunity and did not discriminated
on different basis or characteristics. While it is talked about diversity, it is a concept in which
differences among individuals or group of individuals taken into account by placing positive
value on those differences. It is essential for an organisation to make sure that individual does
not get discriminated on the basis of religion, gender, class, race, disability and on other aspects.
It is essential for an organisation to allow every employee to have equal chance of new
opportunities. While on the other hand it is important for an entity to celebrate and value
differences among individual and promote freedoms and human Rights while respecting their
dignity. Diversity states reorganization of values and respect characteristics of individuals such
as experiences, background, knowledge and skills. By embracing equality and diversity in
workplace organisation can significantly enhance productivity and performance of workforce. In
order to protect individuals equality and assure that they do not get discriminated on any basis
company by implementing The Equality Act 2010 can allow individuals from different
backgrounds to have the access of various learning opportunity on equal basis and have equal
wages, compensation, benefits and other opportunities (Cantali, 2020). Thus according to the
above-mentioned analysis it has been identified that equality and diversity is defined as a concept
in which an organisation can assure that individuals are not get discriminated in an workplace
organisation on different characteristics or bases and they have equal opportunity as well as
access if responsibilities and other aspects according to their education and talent. While
embracing equality and diversity concept in organisational workplace structure, company can
effectively strengthen productivity and can further enhance their performance (Ghosh, 2020).
This concept also allows company to align individual performance with company objectives
through which long-term sustainability and profitability can be assured.
Challenges faced by Premier Inn London while implementing equality and diversity strategies in
recruitment process for customer service team
According to the view point of Bencivenga, 2020 equality and diversity is an essential
component for an organisation. However there are number of challenges that can be faced by an
organisation while they implement different strategies for embracing equality and diversity in the
recruitment process for customer service team. These challenges can be in the form of fear of
losing jobs, resistance to change, lack of teamwork and low morale. All these challenges have
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significant impact on organisational strategy while they are implementing equality and diversity
in consumer service team group (Gardner and Komesaroff, 2020). In addition to this, it has been
identified that these challenges not only affect HR department of Premier Inn London but also
affect overall productivity and innovation of this company. Furthermore it has been identified
that these challenges will also lead this hotel to face lack of competence comparatively to other
rivals in hospitality industrial sector. According to the analysis it has been identified that premier
Inn London face number of challenges that can affect their performance and process of equality
and diversity strategies implementation in consumer service recruitment process (Salaris, 2020).
These challenges will have negative impact on overall profitability and performance of company
in respective industrial sector and have also adverse impact upon organisation long term
sustainability in respective market.
Impact of equality and Diversity while recruiting customer service team at Premier Inn London
According to the view point of Tate, 2020 equality and Diversity practices for recruiting
consumer service team allows Premier Inn London to effectively assure equal opportunities to
every individual within organisational workplace structure. In addition to this equality and
diversity in the process of recruiting consumer service team also have significant impact upon
Premier in London in terms of expanded versatility (Parvin, 2020). It will also facilitate
organisation to accomplish their objectives and goals with more innovative ideas and new skills.
Furthermore, it has been identified that equality and diversity promotes innovation within the
company through which entity can assure more competitive advancement in respect to industrial
sector comparatively to other competitors. This also impact upon company in terms of improving
their brand reputation and also allows management to enhance overall performance at great
experience. Furthermore it has been underlined that while implementing equality and diversity in
consumer service team recruitment process Premier Inn London can have significant impact in
terms of attracting wide range of customers and more productivity. It also helps company to
ensure positive working relationship with employees through which organisation can enhance
their productivity and profitability at great extent (Williamson, Colley and Foley, 2020). Thus,
according to the above mentioned analysis it has been identified that equality and diversity
practices in the process of recruitment of consumer service team will impact upon Premier Inn
London in number of ways through which company can enhanced their profitability at great
extent.
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P3 WBS and Gantt chart
Work Break down structure:
Work break down structure is a systematic comprehensive tool through which complex
activities can divide into smaller and manageable parts. By taking advantage of a breakdown
structure research activities as well as objective can be accomplished in a given course work of
time. In addition to this it has been identified that with the assistance of work break down
structure all the activities into smaller and manageable manner research can be accomplished
with more effectiveness.
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Gantt chart:
Gantt chart is systematic tool which is basically applied for pictorial representation of
various activities which is essential to be accomplished as to ensure successful accomplishment
of research. In this activities are set against a particular timeframe and are required to be
accomplished. This will allow investigator to fulfil research objectives is more effectiveness
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LO2
P4 Carry out small-scale research applying primary and secondary methods appropriate for
meeting project aims and objectives
Primary research-
In this data collection method, data is acquired from new sources it is also known as
fresh hand data as in this information’s and data acquired from interview, observation, online
survey and more. One on the most important advantage of primary research is that this allows
acquiring information accordingly. However it has been identified that this method requires more
money as well as time to invest.
Secondary research-
In this researcher method use of existing sources is undertaken such as books, articles,
journals published reports and more. With the help of this research can determine different types
of information and select the most appropriate. Furthermore it has been identified that most
important advantage of secondary research is that it was less time as well as cost.
In order to fulfil present research investigator undertake advantage of both primary and
secondary source of data collection method in order to accomplish objectives of research with
more effectiveness.
Quantitative research-
In this method investigator can undertake advantage of questionnaire survey in order to
determine perspectives and view point of respondents, with the help of this data can be acquired
in a numerical manner.
Qualitative research-
In this information and data based on theories. In this researcher can undertake use of
data interpretation designing and evaluation in order to accomplish present research objectives.
To fulfil present research aims and objective investigator undertaker use of quantitative
method for which they have selected 50 respondents.
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Quantitative and qualitative research methods plays essential role to evaluate information and
data to conduct research. In terms with quantitative method it deals with statistics and numbers.
While on the other hand, if it is talked about qualitative method it effectively deals with
meanings and words
Sampling:
It is defined as a process that is used to determine sample size among large base of population.
There are mainly two forms of sampling methods that are probabilistic and non-probabilistic data
sampling. In terms with present research investigator undertake sample size of 50 respondents
(employees) of organisation in order to acquire data and information of research. The primary
reason to select employees as respondents to posse’s effective knowledge related to impact of
equality and diversity on organisation.
Questionnaire
Q1) Are you aware with the concept of equality and diversity? Frequency
a) Yes 40
b) No 10
Q2) Do you think equality and diversity is important in a company growth
and development?
Frequency
a) Yes 30
b) No 20
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