Aston Martin: Equality and Diversity Project Report

This project report focuses on managing a successful business project centered around equality and diversity within Aston Martin. The report begins with an introduction to the concept of equality and diversity, emphasizing its importance in maintaining a positive organizational culture. Task 1 outlines the project aims, objectives, and research questions, followed by the development of a project management plan, including cost, scope, time, quality, communication, risk, and resources. A work breakdown structure and a Gantt chart are also created to establish timeframes and stages for completion. Task 2 details the application of qualitative and quantitative research methods, including data collection through questionnaires. Task 3 analyzes the collected research data and provides recommendations based on the findings. The report concludes with a reflection on the project and references used.

Managing a Successful
Business Project

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1. Devise project aims and objectives for the topic.............................................................1
P2. Produce a project management plan that covers aspects of cost, scope, time, quality,
communication, risk, and resources.......................................................................................2
P3. Produce a work breakdown structure and a Gantt chart to provide time frames and stages
for completion........................................................................................................................3
TASK 2............................................................................................................................................5
P4. Carry out small-scale research by applying qualitative and quantitative research methods
appropriate for meeting project aims and objectives..............................................................5
TASK 3............................................................................................................................................8
P5. Analyse research and data using appropriate tools and techniques.................................8
P6. Appropriate recommendation as a result of research.....................................................16
TASK 4..........................................................................................................................................17
P7. Reflection.......................................................................................................................17
CONCLUSION..............................................................................................................................17
REFERANCES..............................................................................................................................18
Log Book..............................................................................................................................19
Performance Review............................................................................................................21

INTRODUCTION
Equality and diversity is the concept which is related to providing right and equality
opportunities to each and every employees. This is very helpful in keeping as well as maintaining
positive organisational culture within organisation (Basu, Brady and Davies, 2014). Equity and
diversity is important for organisation as well as employees. This will lead to developing better
relationship with employees so that organisational desired goals could be timely achieved. It is
essential to company is provide equality to employees in order to conduct business operations in
better and effective manner. Chosen company for this organisation is Aston Martin. This is a
well known British manufacturing company which is providing different luxury sports care as
well as grand tourers. This company was established in London in 1913 and founder of this
organisation is Lionel Martain and Robert Bamford. Its headquarter is located at Gaydon,
England, United Kingdom and it is providing its products and services to different parts of the
world. This report includes project management plan that covers all important element for
conducting project activities. Work breakdown structure and Gantt chart has been developed for
analysing proper time frame. Different research and data collection methods has been used in
order to collect as well as analyse data.
TASK 1
P1. Devise project aims and objectives for the topic
Background of the project:
Aston Martin Lagonda Global company is dealing in auto mobile manufacturing as well
as luxury good. This is one of the leading British manufacturing company which is developing
high quality products as per need and requirement of the customers (Cleden, 2017). This is a well
known company which is developing and designing luxury cars. It is very important for this
company resolve equality and diversity that is occurring in male dominating industry. This
company is providing its products and services to different part of the world so its is essential
for Aston Martin Lagonda company to deal with the issues of quality and diversity.
Research Aim:
To identify how have companies responded to current issues of equality and diversity in
the workplace.
Research Objective:
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 To analyse the concept of equality and diversity at workplace.
 To identify issues which are arises due to lack of equality and diversity at workplace.' To analyse possible solution of resolving issues that may arise due to absence of equality
and diversity.
Research Questions:
 What is the concept of equality and diversity at workplace.
 What are the major issues which are arises due to lack of equality and diversity at
workplace. What are the possible solution of resolving issues that may arise due to absence of
equality and diversity.
P2. Produce a project management plan that covers aspects of cost, scope, time, quality,
communication, risk, and resources.
Project management plan can be describe as a well written document which includes all
necessary details about the project (Dutta and Bose, 2015). It is essential for organisation to
develop a strong and effective project management plan that covers all important aspects which
are related to project as well as helpful in management of project. This will analyse the scope of
project and different risk that is associated with the project. Project management plan will leads
to determining the ways of communication and the exacted quality of the research report. All of
these element of project management plan is mention below in detail.
Cost: This refers to the total amount of money that is required by company for
performing project and research task. It is essential that the investigator has appropriate funds
and cost in order to successful conduct all task and activities. For the respective research cost
which is required is £250 and for the completion of the project £300 cost will be required.
Time: Time can be describe as the period of time that will be required by researcher to
complete the project research. Investigator needs to analyse as well as evaluate the time that is
required for successfully completing the project. Time period that is required to complete the
research is 2 months and for successful completing the project 4 moths time frame is required.
Quality: It is essential the research is performing all task and activities by considering the
required quality of the research (Hillson, 2017). It is very important for respective company to
collect high quality as well as appropriate data for analysing information. Investigator needs to
use correct method to collect and gather accurate information.
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Risk: There are various risk factors associated while conducting a research project. It is
essential for researcher to analyse all risk as well as try to minimize risk for successful
completion of the research project. The major risk that is includes in this are related to collection
of data as well as analysis of data in order to gather correct information.
Communication: This is considered as very crucial part in order to conduct research task
in better and effective manner (Jeston, 2014). It is essential for investigator to use correct
methods to communicate with the other person. Researcher needs to communicate with many
people such as clients, staff member, customers and other so that more appropriate information
can be gathered.
Scope: The scope of the research project is to analyse as well as evaluate the impact of
equality and diversity at workplace. This will help is determining the significance of equality and
diversity for an organisation.
Resources: There are different types of resources are required by company in order to
conduct task in better and effective manner. It is essential for this company to use different tools
and methods to collect as well as evaluate the data. Availability of correct resources will help in
conducting research project in smoothly manner.
P3. Produce a work breakdown structure and a Gantt chart to provide time frames and stages for
completion.
It is important for researcher to analyse as well as evaluate the correct time frame that is
required to conduct task and activities of research project (Kaiser, El Arbi, and Ahlemann, 2015).
By developing a time frame as per need and requirement of task. For this investigator needs to
products work breakdown structure and Gantt chart.
Work Breakdown structure
Work breakdown structure can be define as a method which will help in solving complex
and multiple steps project in effective manner. This is in the form of hierarchical tree structure
which is useful in providing outlines of the project as well as breaking task into smaller parts.
The motive of work break down structure is that it lead to make project management as well as
improve productivity. It is essential for investigator to divide large task into small parts as per the
time requires to complete activities in better and effective manner. This will be very helpful in
conducting research project in effective and efficient manner.
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Gantt chart
Gantt chart can be describe as tool which will help in scheduling task over time. This is one of the commonly used methods that is
helpful in showing different task and activities in regards to time (Keil, Lee and Deng, 2013). Gantt chart is developed by Henry Gantt who was
and American engineer as well as consultant of project management. This is represented in the form of horizontal bar chart which will show the
time the project plan with respect to the time that should be taken. It is important for researcher to use and develop Gantt chart for completing all
events and task in effective and efficient manner.
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Diversity and
Inclusion
Introduction LO1
Aim
Objectives
Project
Management Plan
Cost
Scope
Time
Quality
Communication
Risk
Resources
LO2
Conduct Small
Scale Research
Research
Methodology
Quantitative
Method
Qualitative Method
Data Collection
Method
Sampling Method
Data Analysis
Method
LO3
Findings and
Analysis
Conclusion
and
Recommenda
tions
LO4
Reflective
Statement
References
Books
Journal Articles
Professional and
Organisational
Report
Appendix
Questionnaire
Template

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TASK 2
P4. Carry out small-scale research by applying qualitative and quantitative research methods appropriate for meeting project aims and
objectives.
It is very important for research to apply qualitative and quantitative research methods. This will be very helpful in meeting with the aims
and objective of research project in better way (Larson and Chang, 2016). Different methods of collecting data is mention below in detail.
Quantitative research – This refers to the systematic way of gather data as well as analysing it in effective manner. Qualitative research method
is useful in collecting data that can be represented in the form of mathematical, statistical as well as conceptual techniques. There are different
methods for qualitative research such as online surveys, questionnaire and other methods.
Qualitative research – This type of research method is useful for collecting in depth detail and information about the topic ( Martinuzzi and
Krumay, 2013). Qualitative research is useful in analysing data which can not be represented in the form of numerical number. This includes
different ways to gather information such as personal interview, focus group, case study, careful observation and so on.
Data collection
There are different ways through which research can collect and gather data. Data collection can be define as a way in which company
can gather data as well as convert it into useful information. It is important for company to select most appropriate methods of collecting data as
it essential that data collect accurate data of investigation.
Primary data – This refers to the process of collecting data which is never used or collected before. Researcher who collected primary data is
known as the owner of data and primary data is considered as the first handed data. There are different ways to collect primary data such as
interview, questionnaire, focus group, observation and so. Primary data includes some advantages for collecting data as is help in collecting
more appropriate as well as accurate data of conducting research. There are some drawback of primary method as it include high knowledge
about the topic and its expansive method of collecting data.
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Secondary data – There are different types of method for collecting secondary data. Secondary data includes all those information that has been
used before as well as collected while primary research (Polonsky and Waller, 2018). There are many ways through which researcher can collect
secondary data such as online data, internet, books and journals, business document, government paper and many more. Secondary data is
beneficial for research is it is less expansive and less time consuming. There are drawbacks of secondary data as it does not provide accurate
information.
For this research project investigator is using both primary and secondary data. In primary data questionnaire survey is conducted by
researcher in order to collect first handed and accurate information. In order to collect secondary data online data as well as internet information
is gathered. Sample size selected for questionnaire is 30 and they are employees of respective company.
Questionnaire
QUESTIONNAIRE
1. Do you have any knowledge or information about the concept of equality and diversity?
 Yes
 No
2. In your point of view what are the leading problems which are related to equality and
diversity at workplaces.
 Generation gap
 Culture differences
 Gender equality
 All of the above
3. Do you consider that equality and diversity will have huge impact over organisation as
well as its performance?
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 Yes
 No
4. According to your views what are the positive impacts of maintaining equality and
diversity at Astom Martin company?
 Improve performance of employees
 grow and develop talent workforce
 Enhance productivity of organisation
 All of the above
5. Do you think your organisation is promoting diversity and quality at workplace?
 Yes
 No
6. Do you believe that Astom Martin Lagonda company is following all legislations and
policies that is set by government for equality and diversity at workplace.
 Yes
 No
7. As per your view point what will be the major challenges that could be faced by
organisation due to lack of equality and diversity?
 Impact over sales and profits
 Decrease performance of employees
 Increase turnover rates of employee
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 All of the above
8. Do you have any suggestions or recommendations for responding to current issues
faced by company regarding equality and diversity?
9. State some strategies that could be used by Astom Martin Lagonda company to
resolving organisational issues and promoting equality and diversity.
TASK 3
P5. Analyse research and data using appropriate tools and techniques
Theme 1: The concept of equality and diversity
1. Do you have any knowledge or
information about the concept of equality
and diversity?
Frequency
 Yes 25
 No 5
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