Equality and Diversity in the Workplace: A Study on Aston Martin

This report evaluates the impact of sexual harassment on equality and diversity in the workplace, using Aston Martin Lagonda as a case study. The research aims to understand sexual harassment, its operational impact on Aston Martin Lagonda, and the obstacles faced while incorporating equality and diversity. Key research questions explore the meaning of sexual harassment, its effects on the company's operations, challenges in promoting equality and diversity, and strategies to reduce sexual harassment. The study utilizes a qualitative research approach and deductive research to analyze data collected through surveys. The project management plan outlines the scope, cost, communication methods, timeline, quality standards, risks, and resources involved. The literature review defines sexual harassment, discusses its impact on organizational operations, and highlights challenges in incorporating diversity and equality. Ultimately, the report offers recommendations to Aston Martin Lagonda to mitigate sexual harassment and foster a more inclusive workplace.

EQUALITY AND
DIVERSITY AT
WORKPLACE

INTRODUCTION
Research aim and Objectives-
Aim-
The aim behind conducting current study is to evaluate the impact of sexual harassment
in regards to bringing equality and diversity. A study on Aston Martin Lagonda.
Objectives-

 To develop understanding about sexual harassment.
 To evaluate the impact of sexual harassment on the operation of Aston Martin Lagonda.
 To determine the different obstacles which is faced by the organization while
incorporating equality and diversity.
 To recommend strategies to Aston Martin Lagonda to reduce sexual harassment in
process of incorporating equality and diversity at workplace.
Research Question
 What do you mean by sexual harassment?
 What impact does sexual harassment used to bring on the operation of Aston Martin
Lagonda?
 What are different obstacles which is faced by the organization while incorporating
equality and diversity?
 What is the best way through which Aston Martin Lagonda can reduce sexual harassment
in process of incorporating equality and diversity at workplace?
Background of study
Human resources are one of the key element or the resources for every organization in
the today's world of globalization. As they are the one who used to carry out the different
operation of the business. It is very important for all the organization to maintain a good amount
of human resource in the organization. Equality and diversity in the organization used to play a
very crucial role in the same as it used to help the organization in building the trust among the
employee. At the same time there are many obstacles which used to be seen in the process of
incorporating diversity and equality. Sexual harassment is one of such obstacles as this concept
relate to unwelcome and inappropriate sexual remarks or physical advances in a workplace. This
report highlights the project management plan. After that the report has highlighted the research
methodology specifying different tool used in conducting the study. After that the report has
highlighted data analysis of the data collected with the help of the survey and in the end the
report has highlighted the recommendation to the organization.
Rationale
As maintaining the employee in the organization is one of the toughest task for all the
organization is a tough task to perform as amount of competition is increasing in today's era. One
of the alarming reason which is driving employee to leave the organization is sexual harassment.

This report will help the company in understanding the same as it has been find out that Aston
Martin Lagonda. has also seen some of the other activity related to the sexual harassment in the
organization.
Significance
This study will help the company in understanding the impact of the sexual harassment
and on the basis of the same can take the action to overcome the same in the long run of the
business. This research is also significant for the competitor in getting some idea about the
sexual harassment. This study will also help any other scholar in providing the basis of
information at the time they will conduct the study.
PROJECT MANAGEMENT PLAN
Scope: Scope is the element which used to show haw relevant is to conduct the research
on the selected topic.. Foremost scope of the business is to accomplish the different aims and
objective. of the study. This research will help the Aston Martin Lagonda in understanding the
meaning of sexual harassment in the organization this will eventually open the scope of
understanding for organization to understand is sexual harassment is going at the workplace or
not. This research will explain the different impact which are brought by sexual harassment in
the organization. This will open up the scope for Aston Martin Lagonda to improve the
efficiency by overcoming the same impact. This research will also help Aston Martin Lagonda
in knowing the best way through which issue of sexual harassment can be overcome in regards to
bringing equality and diversity in the organization (Gog, 2015).
Cost: Cost element refers to the amount of expenditure incurred by the researcher in
accomplish the aim and objective of business. 450 pound is the cost which will be require for
Aston Martin Lagonda to conduct the research.
Communication: Communication is the element which used to describe the different
way through which the message in the company was passed. written communication and oral
communication. Oral communication was the communication are the two type of the
communication tool which is used by the scholar in communicating in the research. form which
was used at the time of discussion with the different team member in the organization, about the
query or issue faced (Künnecke, 2018). Written communication was used to communicate the
message in between the two department in the organization with the help of different tool such as

email, Skype. Visual communication was also used in the organization, in which the message
was passed with the help of the image.
Time: This element used to explain the duration of the period taken to complete the
project for Aston Martin Lagonda. This research will take minimum of 4 weeks for Aston
Martin Lagonda to get completed.
Quality: Quality element refers to the standard or the level against which the result of
something is measured. This research will also be conducted of the best quality as the
information and data which are collected to conduct the resources are collected with the best
available source. Also with the help of more than one sources. For conducting the current
research also the Aim and Objective of the research has been already set in the past on the basis
of same the end outcome of the research will be measure to find out the quality of the study
which has been conducted (Mackey and Gass, 2015).
Risk: Risk element used to show the unfavourable things which may occur in the process
of conducting the study for Aston Martin Lagonda. In conducting the study the biggest risk
which was associated was irrelevancy of the data collected and the wrong interoperation of the
data collected as outcome of the report is heavily depends on the data which has been collected.
Another risk was related to selection of the sources to collect the data as there were more than
one source available to collect the data to conduct the research for Aston Martin Lagonda.
Resources: Resources refers to the money, material, staff and assets which are used by
the organization in carrying out the result of the study. This study will also require a variety of
the resources to carry out the result of the study. Human resources are the resources which are
requires to carry out the different operation of the study. Financial resources will requirer to
purchase the different resources in the organization. Technological resources for the purpose of
communication, data storage and data interpretation (Schabenberger and Gotway, 2017).
LITERATURE REVIEW
The meaning of sexual harassment-
As per view of Drescher, (2018) sexual harassment is defined as unexpected or
unwelcome sexual advances, requests for physical or verbal activity related to sexual nature.
when either, conduct is made as condition or term of individual education, employment and
living environment in society. Sexual harassment affect mental ability and physical well-being of
person, it occurs at workplace which is not appropriate for employees well fare. It is kind of

harassment techniques that relates to unexpected behaviour or sexual nature. Fitzgerald and
Cortina, (2017) stated that sexual harassment conduct unreasonably affect individual's academic
or employment performances, it creates hostile, intimidating or offensive environment for that
person's live in university community. Unwanted sexual statements, personal attention, unwanted
sexual or physical advances are the types of sexual harassment that directly make negative
impact on mental as well as physical health of individuals. It is considered as straight violation of
employees sexual misconduct policy, sexual harassment at workplace is very serious concern for
working women and harasses person who experience it. For example, in some conditions,
harassed female risk losing their job or the opportunity for promotion when they refuse to offer
in to sexual demand of someone in high authority.
Impact of sexual harassment on operation of Aston Martin Logonda-
According to the Leskinen, Rabelo and Cortina, (2015) sexual harassment mostly impact
on women rather than male applicants in workplace. It effects business operations of
organization as increase employee turn over that decrease the productivity and profitability of
business. Most of the women workers in auto sector and companies performing under it,
experience sexual harassment. Due to harassment employees leave their jobs to avoid the
harassing environment in work area. While some women take legal action against companies or
firms which is essential. Yang and et.al., (2018) argue that sexual harassment causes
considerable damage to female as unit. It undermines female workplace management, and
reduces them to make sexual objects. Many working female will experience sexual harassment at
some point in their professional or personal careers. Sometimes, women's workers is so
traumatized by sexual harassment which they suffer major physical and emotional consequences
and often becomes unable to do their job appropriately.
Different challenges faced by company while incorporating diversity and equality-
As per view of Booth, (2016) different types of challenges or obstacles occur while
incorporating equality and diversity in workplace, in which company has to deal with all. Due to
lack of respect and acceptances organization cannot be able to implement diversity as well as
equality it effects business growth and performance within specific sector. Fundamental value
that supported to successfully diversified workplace is respect among employees and employers.
Without acceptance of beliefs among workers and diverse culture, challenges may arise that
faced by firm. Sometimes, this issue turns to hostility and even effectuate condition of violence.

Kalargyrou and Costen, (2017) elucidated that cultural and ethnic differences creates challenge
for company which they faced while incorporating diversity & equality at workplace. Problems
from ethnic as well as cultural differences is still present in work area, some person who hold
disfavour against individual who have various cultural, religious and ethnic background as their
own.
Work Break Down
Gant Chart

RESEARCH METHODOLOGY
Research type: Research is the study which concentrate on solving the issue which is
faced by the organization by sourcing different information related to issue.. Qualitative and
Quantitative two type of research which can be used by the researcher in conducting the
research. which are generally used in the field of conducting the study. Quantitative research
type is the type in which the result are presented in the numeric form (Crane and et.al., 2019) .
Qualitative research type is the research type in which the result are presented in the non numeric
form. Scholar will be using the qualitative research type to conduct the study on the topic “To
evaluate the impact of sexual harassment in regards to bringing equality and diversity.”. Reason
behind choosing this tool was it is difficult to present the result of the study in the numeric way.
Research approach: Research approach is the plan and procedure which used to consist
of steps of broad assumption related to different process of the study conduct. inductive research
approach and deductive research approach are the two type of the research approach well known
in the field of study. Inductive approach is well known approach which looks at testing the
already made and tested theory. Deductive approach is the approach which used to look at
building the new theory in the organization with the primary data. Scholar has used the deductive
research approach to find out the outcome of the study. The reason behind the same is that it
used to provide the crucial support for the qualitative research type.
Research philosophy: Research philosophy is a belief in which explain the different
philosophy through which the data can be gather. Scholar was having option of choosing any
one research philosophy out of two namely interpretivism research philosophy and positivism
research philosophy. Interpritivsm research philosophy is philosophy which examine the differet
human interest in the study. Positivism philosophy, which look at the actual fact based on natural
phenomena and their properties and relations. Scholar will be taking the help of interpretivism
research philosophy as the topic of the study require to study the human interest involve in the
research as well. Also this used to support the qualitative research type.
Data Collection: Data collection is the process of collecting the different data for the
purpose of conducting the study. Data which is collected for the first time from the occurance
itself is the primary data. Data which is collected with the source other than the occurrence is
known as a secondary data collection tool. Scholar has taken the help of the survey on the basis
of the questionnaire which was conducted by taking different respondent. Secondary data was

collected with the data collected by looking different books and journal related to the sexual
harassment.
Data Analysis: Data analysis is the concept which looks at interpretatinf the data in such
a way that it can be easily understand. Scholar has used the thematic data analysis tool to analyse
the different data (Creswell and Creswell, 2017). Scholar has presented the data in the different
graph and table to make the data look more presentable and also has helped in understanding the
data in better way to carry out the result of the study.
Sampling: Sampling is the process of selecting the respondent from the open population.
Probabilistic and non probabilistic are two most commonly known sampling method used by the
researcher. Sampling method which used to f=give all the respondent a equal chance to get
selected is probabilistic and does not give equal opportunity to all the respondent is non
probabilistic. Scholar has taken help of simple random sampling method under the probabilistic
sampling method (Eisenhardt, Graebner and Sonenshein, 2016). For this study the sample size
which has been selected by the scholar is 20 employee of Aston Martin Lagonda.
Ethical Consideration: Scholar has taken the consent of all the respondent beforehand
itself before collecting the data. Scholar has also had make sure that high level of confidentiality
is maintained through the process of carrying out the outcome of the study. Also scholar has
make sure that all the data collected are stored at the secured place.
DATA ANALYSIS
Theme 1: “Familiarity with the concept of sexual harassment”
Particular Respondent Percentage of respondent
YES 19 95
NO 1 5