Research Report: Equality and Diversity at Eagle Eye Solution

This research report provides a comprehensive analysis of equality and diversity practices within Eagle Eye Solution, a marketing technology organization. The report begins with an introduction outlining the background, rationale, aim, objectives, research question, and significance of the study. It then delves into a literature review exploring the concepts behind equality and diversity practices, their impact on workers, and methods for supporting cultural diversity. The research methodology is described, followed by a detailed data analysis section that examines various themes, including methods for introducing a diversified work culture, the benefits of such a culture, the impact of equality and diversity practices on workers, and the company's globalization strategy. The report also addresses challenges related to these practices and suggests ways to improve them. The conclusion, recommendations, and a reflection section summarize the key findings and offer suggestions for future implementation. Finally, the report includes references and an appendix to support the research.

Research Project Final

Table of Contents
Chapter1: INTRODUCTION..........................................................................................................2
Background..................................................................................................................................2
Rationale......................................................................................................................................2
Aim..............................................................................................................................................2
Objective......................................................................................................................................2
Research Question.......................................................................................................................3
Significance.................................................................................................................................3
Chapter 2: Literature review............................................................................................................3
Theme1: Concept behind Equality and diversity practices.........................................................3
Theme 2: Equality and diversity practices impact on workers....................................................4
Theme 3: Ways to Support cultural diversity..............................................................................6
Chapter 3: Research Methodology..................................................................................................6
Chapter 4: Data Analysis.................................................................................................................9
Theme 2: Methods for introducing diversified work culture.....................................................10
Theme 3: Profits of diversified work culture.............................................................................11
Theme 4: Equality and diversity practices impact on workers..................................................12
Theme 5: Eagle eye solution emphasize on globalization by implementation of equality and
diversity practices......................................................................................................................14
Theme 6: Impact of Equality and diversity practices on Eagle and Eye solution’s working
culture........................................................................................................................................15
Theme 7: Diversification policy yearly changes in Eagle eye solution....................................16
Theme 8: Challenges related to Equality and diversity practices..............................................17
Theme 9: Improving equality and diversity practices...............................................................18
Chapter 5: Conclusion...................................................................................................................19
Chapter 6: Recommendation.........................................................................................................19
Chapter 7: Reflection.....................................................................................................................20
REFERENCES..............................................................................................................................21
APPENDIX....................................................................................................................................23
___________________________________________________________________.................25
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Chapter1: INTRODUCTION
Equality refers to the giving equal right to the people wile diversity can be defined as
different group of people at any place. Equality and diversity practices plays important part in
changing business and it becomes necessary for the firm to implement successful in the firm.
Eagle Eye solution is marketing technology organization in United Kingdom. Company provides
different kind of market tools that help various kind of company. Report describes about equality
and diversity practices at workplace and the way which it affects or impact productivity of the
firm. It explains opinion of different author in Literature review and on the other hand research
methodology describes the way in which research is processed by the firm. Data Analysis
illustrate in thematic way helps scholar in making representation more attractive way.
Background
Human becomes important resources in globalization and it becomes necessary for
different kind of firm to implement equality and diversity practices at workplaces and it helps
firm in gaining more experience as well as different ideology workers. There are various process
that United Kingdom industry follow such as giving equal opportunities to all; as per the
performance and implement various laws that protect rights of various kind of workforce. It
helps organization in gaining control over market and gaining competitive advantage because
this practices impact on output of the workers (Klarsfeld and et.al., 2016).
Rationale
Research emphasizes on equality and diversity practices effect on workplace
productivity. Globalization has change trend of business and now organization focusing on
hiring employees from different culture and background which helps in increasing productivity
of the workforce. It becomes necessary for the firm to gives opportunities to different kind of
workers and use this practices to increase loyalty of workers which ultimately impact on
increasing quality, efficiency and productivity of the workers. Report highlight about impact of
equality and diversity practices impact at workplace of Eagle Eye solution (Ylöstalo, 2016).
Aim
To assess the impacts of equality and diversity at the work place in context to the Eagle
Eye Solution Company.
Objective
 To analysis the concepts of equality and diversity at work place.
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 To identify the impacts of equality and diversity at work place over employees of
company.
 To identify different ways that can support cultural diversity in company.
Research Question
1. What does equality and diversity mean for ?
2. What are the impacts equality and diversity create at work place?
3. What are the ways that can support equality and diversity at work place?
Significance
Research help scholar in future studies for example if he will work for the firm as a
senior employees then it can implement this practices successfully and able to gain loyalty of the
employees. It also helps firm in increasing market share in changing business by analysing this
research and make changes in practices related to equality and diversity. Scholars and other
concerned field people can take help of this report for their studies.
Chapter 2: Literature review
Theme1: Concept behind Equality and diversity practices
According to Greene, (2019), Globalization has increase the scope of Equality and
diversity practices at workplace. It becomes necessary to give chances to different kind of
workers in the company. It also explains that these practices are necessary for gaining higher
output from the workers and increase productivity of the workers. Innovation and creativity of
the employees increase because of an exchanging knowledge from different kind of people. In IT
firms it becomes necessary for implementation of these techniques as employees comes from
different background, religion, race etc. Various kind of laws are also framed by the government
of different kinds of countries related to it which highly benefit employees in working in
organization. Human Resource department of the firm implement different kind of equality and
diversity practices at workplace to motivate and encourage workers towards work and also able
to gain their loyalty. United Kingdom is one of technological advance country and one of
globalized country and it has implemented various kinds of law to support diverse work group
such as Equality, Sex Discrimination, Disability Discrimination, Race Relations, Human Rights
Act etc. and hence increase quality, efficiency and productivity of workers at workplace.
In the opinion of Bain, (2017), equality and diversity practices are not successful in large
number of organization because people of the country reluctant to change. Many employees
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protested that first right on opportunity of the company is of citizens of nation and hence other
diverse population people discriminated. It effects on quality, efficiency and productivity of
workers and hence increase profit share of the firm in changing business. There are many
countries where locals are get higher chances at workplaces because of ideology that promote
locals. Discrimination on the bases of caste is another problem that various kind of developing
industry facing such as India, Bangladesh etc. in this equality and diversity practices unable to
implement. Social structure becomes one of the major challenges for the firm to adopt such kind
of policies that help and support all workers in firm. In United Kingdom colour and race
superiority becomes barrier in equality and diversity practices and hence large number of
workers remain demotivated towards work and hence industry unable to achieve higher target
because of less innovation and creativity. Gender discrimination is another point that stop growth
of the female in the firm because implementing policy is easy but properly following it will be
highly difficult. This policies and practices are limited to multinational company while small
firm finds it as a form extra expenditure and hence avoid it at workplace. Cultural difference
become another region for adoption of such practices and hence it needs large amount of money
in implementing such kind of practices at workplace.
Theme 2: Equality and diversity practices impact on workers
In the view of Eikhof and et.al., (2019.), different kind of workforce at workplace helps
firm in achieving higher target goals on time. Interaction level of different culture people create
fusion which is highly impact on performance of the workers and hence it becomes necessary for
the firm to implement proper policies and practices related to equality and diversity. There are
different kinds of practices that firm follow in order to implement equality and diversity practices
at workplace. Different kind of laws are designed by the firm in order to successful
implementation of it such as anti discrimination policy highly support growth of all kind of
workers at workplace. Increasing knowledge workforce help firm in gaining higher output
timely. Equal opportunities to all workers can only be possible with the help of this kind of
practices. Employees from different places gives ideas related to work and hence firm can higher
output for the same input. Discrimination chances can be reduced with the help of it and hence
increase loyalty of the employees towards firms and it also reduces chances of migration of
workers to another firm which help in managing talented and skilled workforce at workplace.
Company can successful implement this practices by providing incentives, increment,
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promotion, awards, rewards, recognition etc. this all methods are use by different kind of firm at
workplaces. Human Resource management plays important role in such kind of practices for
example they can evaluate performance of workforce and according to give various associate
benefits. It promotes friendly environment and all worker support each other in their work and
hence team participation leads to increase in productivity of work. In different part of world
company can increase market share with the help of equality and diversity practices.
On the contrary Sarvaiya and Eweje (2016), said that equality and diversity can become
barrier in growth of the firm if not successfully implemented. Cultural background of the country
highly effect on it for example: there are many country where cast system like in India and class
system like in Britain still there which become barrier in diversification. Large number of people
still reluctant to change such as they don’t except modern norms of working culture and hence it
become difficult for the firm to implement various kind of workplace improvement practices.
Workers have different perspective related to tackling various kind of issue because them come
from different background hand create different which becomes barrier in growth of the firm.
Negativity also increases because of unresolved issue which effect on quality, efficiency and
productivity of the work. As the workers comes from different part of globe with different native
language so communication barrier become major problem among them which increase chances
of conflict and some of people are start feeling isolated and discriminated. Accent and fluency
again create confusion for people come from various countries in the company and hence it
become difficult for the firm to decrease the difference and united them for a single goal.
Equality and diversity practices have highest negative effect on managing employees and it
increase employees turnover. Talented and skilled workforce migrated to another company and
hence company productivity decrease. Reason behind that employees from different culture feel
separated and unsafe which make their mind towards changing job. Training and development
program for diversified workforce is another challenge for the firm and it increase expenditure
which effected on financial capacity of the firm to meet future demands and expand business.
Company has to organise various kinds of events and programs for different culture from
company’s profit and hence it effect on budget of the firm. Increasing employee’s turnover can
raise the chances of business risk and company will unable to secure market and gain
competitive advantage.
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Theme 3: Ways to Support cultural diversity
As per the opinion of Greene (2019), It become important for firm to implement to
implement cultural diversity in right way. Company can use inclusive workplace model in order
to maintain and manage different kind of people at workplace and it is necessary foe industry to
create a healthy environment. If the workers from different background feel part of association
and their culture will be respected then it reduce chances of migration from the company. Equal
opportunity to all workers such as male, female, nation etc. can also help organisation in
achieving higher goal as they feel part of it and increase their loyalty, quality, efficiency and
productivity. Owner of the company must build a team that consist of equal proportion people
from different background and region hence it can able to maintain diversified culture. Program
related to different religion and giving respect to practices associated with it can become game
changer in implementation of equality and diversity practices. It can organise events in which all
workforce have to participate and take interest which increase mutual respect between different
workers hence firm can able to accomplish goals. Culture of the firm must foster and welcome
new ideas from all kind of workforce and consider word of people came from different
background can also contribute in maintaining good relation between different workforce.
Taking feedback, suggestion etc. can also contribute in foster employee’s relation and maintain
workforce that comes from different places. Training and development programs framed in such
as that it can be understand by all people in the company. Communication between different
workforces can be increase by introducing new practices such as language enhancement of
working and giving lectures or chance to learn new tongue.
Chapter 3: Research Methodology
Research methodology can be define the process that scholar has follow during the
research for example student has taken data from secondary sources such as journals & books. It
describes various methods that is followed by the researcher during case study and it shows
foundation of it (Awesti, Flinders and Savigny, 2016). In this negative and positive both
associate aspect is how that makes better understanding towards it.
Research Type:
It can refer as what type of information is taken for the study. There are two different
parts of it namely quantitative and qualitative (Adamson and et.al., 2016). Former one focus on
gathering data for analysing data for statistical analysis hence while later one emphasizes
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collecting info for evaluating concept, opinion etc. of different people that work on same topic
for longer period. Quantitative research takes lots of time in arranging and observing data which
increase cost and time of study and result cannot be accurate. Qualitative research gives
meaning full insight such as feelings, perception etc. also gives flexibility research and data
remain focused specific hence less error can be generated in final outcomes. In the research type,
scholar has taken quantitative because its gives better understanding remains specific. Taking
this will help in focused on Eagle Eye Solution Company equality and diversity practices and
hence accurate result can be taken out with the help of it.
Research Approach
Plan and procedure that gives complete description about the way in which research is
conducted called research approach. Deductive and inductive are branches of it. Former one
focus on analysing a theory that is formed in past by someone else while inductive emphasizes
on developing a new theory by taking observation, patterns, tests etc. Deductive approach is
done by existing records and hence promising outcomes cannot be taken for example: report that
was created by person might be biased, or not satisfied with present time analysis (Booysen,
Pringle and Bendl, 2018). In Inductive all information are taken related to the topic and
according to that theory is developed so it will increase accuracy of the result. Researcher has
selected inductive approach because it will increase his knowledge by evaluation of equality and
diversity in Eagle Eye Solution Company and also show the way in which it influence culture of
the firm.
Research Philosophy
It can be described as ideology of scholar in conducting research and it explains the
nature of it. It is divided into segment namely, realism and positivism. First one is emphasizes on
social world reference to research while next one concentrated on facts, data etc related to
research (Thompson, 2017). Interpretivism includes human interest which helps in personal
observation and collection of information from respondent personally and understands their
mindset related to topic. Positivism gives importance to measurement and collection of data
without any emotional angle. Realism is taken by the scholar for research philosophy as equality
and diversity is more focused on human behaviour and hence gives more accurate result and also
researcher will get chance to know the employees of Eagle Eye solution personally which again
improves his knowledge.
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Sampling Method:
It can be refer to choosing different kind of people for the study. There are two types of
sampling method namely Probability sampling and non-probability sampling. In former one
every person associated with the study will get equal chance to contribute in research will in next
one specified to limited number (Sharma, 2016). Probability sampling increase accuracy of result
as biasing chance reduced and on the contrary non-random become barrier in promising outcome
because it target and show few people idea for the topic. Research has taken systematic random
for the research which is part of probability sampling. 30 members are selected for the
questionnaire by systematic random approach and hence it increase chances on promising result
from the information is gathered by scholar.
Data Collection:
It can be describe as a process in which data is gathered from different sources. There are
two methods of data collection namely, primary and secondary. Former one is collected by
taking interview, conducted survey, questionnaire etc. on the contrary next one directly obtained
from available sources such as books and journals. Primary data increase accuracy of result as
personally collected by scholar while secondary has fewer chances of promising outcomes
because the author might be biased and not collected information in systematic way. Scholar has
selected both the method for research as it gives personal as well as factual information related to
equality and diversity and also improves knowledge of him related to topic.
Data Analysis:
Data analysis can be referred as the process in which gather information is evaluated by
the scholar. It divided into two types namely Thematic and SPSS. Former one is concentrated on
presentation of information on graphs, charts etc. which help in systematic analysis and in
powerful way while later one is based on numerical representation. Thematic analysis is in more
expressive way can easily be understand by investigator and other while SPSS is complex and
hard to represent also time & cost consuming. Researcher has taken Thematic analysis for
equality and diversity practices which help in effective representation of information that is
collected from employees of Eagle Eye solution.
Ethical Consideration
It is one of important part of research and scholar has to provide consent and other forms
to respondent before using the data. There are various point that scholar has to consider such as
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collected information cannot b manipulated and harm the participant and dignity and respect of
the worker must be maintained when conducting study. Privacy and safety of the Employees of
Eagle Eye solution must be ensure by the scholar. Aim and objective of the study has to discuss
in detail with respondent so that confusion chances can be reduced. Transparency and honesty
has to maintain by the scholar.
Research Limitation
Research limitation describes various challenges that scholar has faced by scholar during
research and the way in which it will able to overcome from it. Information is vast and it
becomes difficult for collecting but still researcher able to gather and analyse it timely. There is
large number of miscellaneous expenses that didn’t count in budget but researcher handles it
with cutting cost as well as managing it. Company and employees in beginning avoid meeting
and gives details but by better communication and clear doubt, information is easily gathered.
Chapter 4: Data Analysis
It refers to the process of representation of information that is gathered from different
participant in thematic way such as bar, graph etc. This also helps in evaluation of data easily
and in systematic way which can easily understand by examiner. Illustration through graph and
charts can easily be interpreted hence decrease time and cost of the scholar.
Theme 1: Equality and diversity practices are useful in working culture.
Do you think Equality and diversity
practices are useful at workplace?
Particulars
Yes 27
No 3
Total 30
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Interpretation:
It can be analysed from the actual picture real representation that equality and Diversity
are useful at workplace. 90% of the participants choose that it has impact on workforce
performance as well as on work and on the other hand 10% of people are not agree with the
statement
From the survey result, it can be evaluated that equality and Diversity practices are highly
important and need to be implement in the organisation. According to Ahmed and Rogers,
(2016), diversified work culture is necessary for changing business and many organisation
introduce various policy associated with it such as providing equal opportunity to all the worker
in the organisation, organised event related to culture and festival of various people in the firm
etc. It increase productivity quality and efficiency loyalty of the employees. Company Can also
able to gain competitive and advantage in changing market with the help of this practices
Theme 2: Methods for introducing diversified work culture
What are methods available for
organisation for Equality and diversity
practices effectiveness?
Particulars
Equal opportunity to all workers 12
Events and programs to related to different
culture
6
Communication programs 3
Policy according to diverse workforce 9
Total 30
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Interpretation
Illustrate graph shows that out of 30, 12 people agree that equal opportunity to all worker
is one of the method that are effective in the organisation for diversified work culture while only
three person use come in communication programs. However, 9 respondent in the research
selected diversified work policy as one of the method for effective equality and Diversity
practices and on the contrary 6 people opt for cultural events and programs.
It can be evaluated from the questionnaire result that equal opportunities to all are one of
the effective methods for equality and diversity practices implementation in the organisation. As
per the opinion of Nachmias, Aravopoulou and Caven, (2019), many organisation in United
Kingdom use various kind of method in relation with diversify culture for example organising
cultural event and conducting communication program for adopting this method. It increase
efficiency, quality and productivity of the worker in the organisation and company will able to
achieve higher advance target and hence gain competitive advantage in changing business
Theme 3: Profits of diversified work culture
What are the benefits diversified
culture in firm?
Particulars
Competitive advantage 12
Innovation & Creativity 9
Sustainable growth of the business 3
Improve good-will of the firm 6
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