Vodafone: Evaluating Behaviors to Support Equality and Diversity

This report investigates the behaviors that support equality and diversity in the workplace, with a specific focus on Vodafone. The study begins with an introduction, research questions, and a rationale for the investigation, followed by a literature review that explores the concepts of equality and diversity, its importance for Vodafone, and strategies for fostering it. The methodology chapter outlines the research approach, design, and methods, including data collection and analysis. Quantitative data analysis is presented, followed by a discussion of the findings. The report concludes with recommendations and a reflection on the research, emphasizing the significance of equality and diversity in creating a positive and productive work environment. The report uses a case study approach to identify the factors that make the implication of equality and diversity crucial for the company, and the behaviors and strategies an organization can adopt to develop equality and diversity in the workplace.

Equality and Diversity in the
Workplace

Contents
Equality and Diversity in the Workplace.........................................................................................1
TITLE: “To evaluate the behaviour that support Equality and Diversity in the workplace”..........1
CHAPTER 1: INTRODUCTION AND RATIONALE..................................................................1
1.1 Introduction............................................................................................................................1
1.2 Research Questions................................................................................................................1
Research aim................................................................................................................................1
Research objectives.....................................................................................................................1
Research questions.......................................................................................................................1
1.3 Rationale of the study............................................................................................................2
1.4 Context & Significance of research.......................................................................................2
1.2 Summary................................................................................................................................2
CHAPTER 2: LITERATURE REVIEW.........................................................................................2
2.1 Introduction............................................................................................................................2
2.2 Concept of equality and diversity..........................................................................................2
2.3 Why implication of equality and diversity is important and essential for Vodafone
Company......................................................................................................................................2
2.4 How Vodafone venture can support and create the optimum Equality and Diversity at their
workplace.....................................................................................................................................3
2.5 Summary................................................................................................................................4
CHAPTER 3: RESEARCH METHODOLOGY.............................................................................4
Introduction..................................................................................................................................4
Research Philosophy....................................................................................................................4
Research Approach......................................................................................................................5
Research Design..........................................................................................................................5
Research Methodology................................................................................................................5
Sampling Method.........................................................................................................................6
Sample Size.................................................................................................................................6
Sources of Data Collection..........................................................................................................6
Cost effective and Time Frames..................................................................................................8
Ethical Consideration...................................................................................................................8

Data analysis................................................................................................................................9
Limitation of the design...............................................................................................................9
CHAPTER 4: DATA COLLECTION AND ANALYSIS..............................................................9
4.1 Introduction............................................................................................................................9
4.2 Rationale for quantitative data analysis.................................................................................9
4.3 Presentation of data analysis................................................................................................11
4.4 Discussion of findings.........................................................................................................18
4.5 Summary..............................................................................................................................18
CHAPTER 6: CONCLUSION AND RECOMMENDATIONS...................................................19
Introduction................................................................................................................................19
Conclusion.................................................................................................................................19
Recommendations......................................................................................................................19
Research Reflection...................................................................................................................19
Summary....................................................................................................................................20
REFERENCES..............................................................................................................................21
Appendix

TITLE: “To evaluate the behaviour that support Equality and Diversity in the
workplace”.
CHAPTER 1: INTRODUCTION AND RATIONALE
1.1 Introduction
Equality and diversity is characterized by promoting equality of opportunity to all the
employees, by diversity, provide each individual with the chance to accomplish their potential
and free from discrimination and prejudice. Treating all the people in the organisation equally
without making any judgement based on their stereotypes will help in maintaining good
environment at workplace where all the employees work collectively to attain common goals of
company. Vodafone is one of the leading telecommunication company that offers telecom
services all over the world. This report is based on the topic “To develop better understating
about the behavior that are helpful in supporting Equality and Diversity in the workplace along
with its importance for organisation”. The aim and objectives are as follows:
1.2 Research Questions
Research aim
The aim of investigation is “To develop better understating about the behavior that are
helpful in supporting Equality and Diversity in the workplace along with its importance for
organisation. A case study on Vodafone.”
Research objectives
The objectives of research are mentioned below: To develop better understanding about the concept of equality and diversity. To identify the factors that has made implication of equality and diversity important and
essential for Vodafone company. To determine the set behaviours and strategies that can be adopted by Vodafone to
support and create Equality and Diversity in the workplace.
Research questions
The research questions related to this study are as follows:
 What is meant by concept of equality and diversity?
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 Why implication of equality and diversity is important and essential for the organisation
like Vodafone company?
 How Vodafone can support and create Equality and Diversity at its workplace?
1.3 Rationale of the study
The study of equality and diversity in workplace will help in gaining understanding about
the concept along with its importance for the organisation. it also assists in determining the
strategies that help in developing equality and diversity in workplace. By performing the study,
the organisation will enable to maintain the diversity and equal to effectively in the company. It
also assists in knowing about its significance and execute effectively in the organisation.
1.4 Context & Significance of research
This research is significant as it supports researcher in understanding the concept of equality
and diversity in an appropriate way and gaining deep insights on the topic. Moreover, by the help
of this research investigation, the researcher is able to determine factors that make the
implication of equality and diversity crucial for company and the behaviors in strategies that an
organisation can adopt to develop equality and diversity in workplace. By the help of the study,
the company will able to maintain equality and diversity effectively. It is also significant for
academic purpose as it will support scholars to carry out further investigation by taking this
report as a base.
1.2 Summary
This chapter covers introduction which includes brief information about the topic. Then it
includes research questions that covers aim and objectives. The rationale of study provides
logical reasoning behind performing the investigation and context and significance consists of
the importance of performing study.
CHAPTER 2: LITERATURE REVIEW
2.1 Introduction
Literature review is referred is the procedure of systematic search of article and journals to
gather information on the topic. This literature review is conducted on the title “To evaluate the
behaviour that support Equality and Diversity in the workplace”. The review on different themes
are discussed below:
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2.2 Concept of equality and diversity
As per the view point of Oyet, Arnold, and Dupré, (2019), Equality and diversity in
workplace is about respecting employees regardless their age, gender, cultural background, race,
skills, beliefs, colour, career experience and many other factors. Hiring people from diverse
backgrounds widens the scope to grow and develop for organisation. It will help company in
breaking down the language barriers and developing good environment at the workplace. It also
assists company in attaining competitive advantage in market. By promoting equality and
diversity, the company can enhance satisfaction level of employees and encourage them to work
effectively and productively to attain the pre-set goals and objectives of company.
2.3 Why implication of equality and diversity is important and essential for Vodafone Company
According to the Katrina Pouspourika, 2018. By the enhancement of the equality and
diversity in the workplace to brings the equal opportunity driven towards employees point of
view. Through having the presence of the better compliance oriented regulation about the
equality and diversity to scrutinize the errors which arises in the organization as well as that
would occurs effective norms which influence for optimum working process and it will also
enhance the productivity in the organization. In the perspective of the Vodafone Company, they
are applies the policies amendment of Equality and Diversity as the implications are compressed
to discriminate the factor of many negative aspects like:
 Sexual Harassment.
 Discrimination and Biasness.
 Eliminate the Gender Equality Etc.
Above Points are to major considered by the manager of Vodafone company as any kind of
unwanted issues arises can create the conflict where it could distract the workplace objective not
be driven successful. The most challenging is to women in workplace as they face
discrimination of gender equality in terms of competencies to handle the task or any projects, it
seems to always underestimate to women that they can’t handle any work in context of business
activities and men are very compatible with them but now there is change in gender equality
specially in business perspective where women are handling as well as operation. Opportunity
would facilitates towards every employees in equal way along with reduces the gender and other
formation of biasness factor to maintain the flexible procedure of working style.
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2.4 How Vodafone venture can support and create the optimum Equality and Diversity at their
workplace
As per the opinion of the Linda Kleemann, 2016. To operating and measuring together
about the Equality and Diversity implies in the organization perspectives which requires a
certain objective. As in the Vodafone company they are highly determined to applies the better
formation of positivity environment where workforce could easily communicate and share their
grievances along with performance improvise through basic training and development program.
By commencing of the Equality and Diversity it can optimize by leadership skills where to
understand first that the importance of this aspect of culture benefits towards for the organization
to making identifying the discrimination and biasness factor in the basis of age, gender, disability
etc. which create a sort of barrier in the workplace and not appreciate the work outcomes by
superiors.
To mention in company norms and guidance deliver to the employees who work in the premises
that keeping the behavior and attitude in the professionalism in the company surroundings as
well as using the language in disciplinary way. Allows disable people to work and trained them
in optimum way to facilitates a job role in premises, not to discriminate with women employee
as in sexual harassment, opportunity not driven equally to them. As all the factor which has been
discussed in context of Vodafone company for establishing new norms of Equality and diversity,
they need to allows the other regulatory acts which propounded by the government functions are:
 Employment Act.
 Human Rights Act.
 Payment of gratuity act.
 Bonus Act.
 Race and Relations act.
 Disability and Discrimination Act.
All the corporate legislature acts which are monitored by the company top level management it
supports to allows the suitability working environment in the premises. A fair judgement in
terms of providing the authority to male or female there is no discrimination between them as of
now females are more efficient than males, where there is stereotypes expectations and different
perception related with other works in Vodafone Company expectations.
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2.5 Summary
The implication of equality and diversity is very important where it enhanced the positive
working environment that makes better relationship within peers and managers, improvisation in
productivity criteria. Through enhance the effective policies that contains the disciplinary acts
which incurred the diverse workforce profitable too in hiring, training or work pay structure that
reflects the equality in the organization.
CHAPTER 3: RESEARCH METHODOLOGY
Introduction
This chapter consist of different methods and approaches which are utilize in this research.
It includes discussion about different philosophy, approach, design, methods which are utilize in
performing the study appropriately by collecting the data adequately.
Research Philosophy
This type of research associate to represent the about the certainty in which data is
gathered of research topic. It contains the major elements which are highly useful in research
terms:
Positivism: It is a nature of research where the researcher is focused towards the
predicting of data outcomes that is essential for research objective. Also known as the scientific
method as it scrutinize method influence to the researcher’s attribute.
Interpretivism: According to this philosophy as it concerned the collecting of data
specification in high cost incurred where it provides the detailed featured of data information.
In above research philosophy there is use of positivism philosophy to identified right
assumptions of data as per its outcomes through determined the research objective while
Interpretivism is not been considered by researcher where it will provide the high featured of
data information which is not relevant.
Research Approach
According to the research approach it represents the proper structured of process which is
been used by researcher for analyzation various sort of assumptions within an effective method
of data collection traits. It allows the basic two types of approach which is described below:
Deductive: Through this process of approach it generates the considering theory which
evaluates the hypothesis to measuring of data information within the presence of hypothesis.
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Inductive: In this stage of approach only determined the new optimum generation of
theory that mashed with data and generates the more logical formation of assumption in many
situational ways along with complied with better conclusion of research.
On the above research approach there is utilization of Deductive approach for collection
the information about data and examine from the hypothesis factor which allocate in research
point of view while Inductive approach is not facilitating because it basically obtains new
formation of data that not highlight the research objective.
Research Design
There are three types of research design including experimental, descriptive and
exploratory. In performing the study, social make use of descriptive research design as it aims to
systematically and accurately describe a situation population of phenomena.
Research Methodology
In the research method it basically obtains the systematic plan for evaluating the research
objective and preparing for the attaining all the aspect which are related within the research data.
There are majorly two types of research method are utilizing:
Qualitative Method: Through this method it is basically commenced by the researcher to
evaluate the data collection in the formation of theoretical information analyzation to measured
respondent behavior of collection of researcher’s viewpoints.
Quantitative Method: According to this research method the researcher usually gathered
the data information in numeric formation manner. To monitored the respondent behaviour in
perspective of questionnaire factor.
As the above research method is determining to select the Quantitative Research method
for procuring the athematic progression data information to providing the statistical presentation
of research objective within all the facts and findings determined. The method of Qualitative
method is not selected it highlight the detailed information of research data where researcher not
having interest to interpreted.
Sampling Method
The systematic procedure of researcher assort to pre-determined number of units of
analyzation from the big population of sample size to getting the important information
consideration.
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By opted the suitable of Simple Random Sampling to pointing out the relevant data
which highlight the major component of research related objective and sample selected through
random basis.
Sample Size
The determining of the sampling size is up to 20 respondents as workforce from the
Vodafone Company.
Sources of Data Collection
The procedure of this factor is defines the origin of the data where the researcher has
been collected. Having two main sources of data collection are as follows:
Primary Source: The evaluating of data information in the process of scrutinize the
relevant facts construct through self-assessment of related research data through tools
optimization by researcher interview, survey polls, group discussion, feedback etc.
Secondary Source: On the basis of this type of data gathered source is basically
highlight about the data preexistence and collected someone’s other data. Secondary data is one
of the flexible source of data collection in terms of document, literature, books and online
websites etc.
From the sources of data collection there is use of both primary and secondary data for
collecting by measuring the optimum information examine of data information along with
forming of questionnaires as well as Secondary data is basically highlight the facts about
investigating the truthful facts and findings of primary data.
Instrument Used: The tools which is support to the researcher by the survey aspect to regulates
the information from the respondent through Questionnaires.
Questionnaire: As it is propaganda of written structure document which involves the important
relevant set of questions related with research topic. The questionnaire related to this
investigation is mentioned below:
Questionnaire
Q1) What implication are having regarding the needed and importance of equality and
diversity at workplace f an orgnisation?
a) Essentially Needed and important
b) Important
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c) Neither needed nor important
Q2) What are the main factors and reasons that had made implication of equality and
diversity so vital for Vodafone company?
a) Better expansion opportunity
b) Enhanced productivity and creativity
c) Positive workplace environment
d) Higher competitive strength
Q3) is the creation of equality and diversity also ensures reduction in employees turnover
at Vodafone through leading higher job satisfaction?
a) Yes
b) No
Q4) Are you agreed with the fact that managers and leaders of Vodafone need to have
better attitude towards equality and diversity to ensure better workplace environment?
a) Agreed
b) Disagreed
c) Neutral
Q5) What possible challenges could be encountered by Vodafone during management of
equality and diversity at its workplace?
a) Cultural Difference
b) Communicational barriers
c) Higher expectations of diversified employees
Q6) What kind of relationship exists between the creation of equality and diversity at
workplace of Vodafone and its overall performance at global level?
a) Direct
b) Indirect
c) No relationship
Q7) What are the possible set of strategies and techniques that could be adopted by
Vodafone to support and create Equality and Diversity at its workplace?
a) Fair HR practises
b) Effective communication
c) Participative leadership style
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d) Regular cultural and diversity training
Q8) What overall impact is lead by equality and diversity on the performance and
efficiency level of employees of Vodafone?
a) Positive
b) Negative
c) Neutral
Q9) Any further recommendations for Vodafone to support and create Equality and
Diversity at its workplace?
Cost effectiveness and Time Frames
During the process of collection of data information regarding research topic of Equality
and Diversity it took 20-25 days in Vodafone company premises. To understand the top level
management about the motive to conducting the research as well as the information is collected
up to the limitation factor. The Cost analyzation in this research is quite expensive for managing
the seminar and other digital equipment along with some hospitality services conducted by
researcher.
Ethical Consideration
Overall the research objective is prevailing many small challenges to face to procuring
the research data information from organization peers. After the optimum collection of data by
implies disclaimer for representing ethically scrutinize and there is not promotional activity
involved of negative issues that disturb any kind of gender, age or religion. By keeping secret all
the opinion and survey examination conducted on company’s employees’ perspective for not
disclosed as it all utilized for research outcomes accomplish motive.
Data analysis
There are two ways through which data can be analyzed including qualitative data analysis
and quantitative data analysis. The data can be analyzed by using several methods like narrative
analysis, thematic analysis etc. In this investigation, data is analyzed by using quantitative
analysis method which assist in analyzing the numerical information and draw accurate
results. By the help of this analysis, researcher is able to accomplish the ultimate aim of research
in an effective manner.
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