ASDA Case Study: Behaviors Supporting Workplace Equality & Diversity

This report presents a case study on ASDA, focusing on behaviors that support equality and diversity in the workplace. The project aims to ascertain the behaviors that create a balance between equality and diversity within the organization. The study includes a literature review exploring the significance of equality and diversity, the behaviors of employers in managing it, and the challenges companies face. The research employs a mixed-method approach, primarily using a survey for quantitative data and incorporating qualitative research methods. The report details the research methods, including data collection techniques (primary and secondary) and the rationale behind the chosen research methods. The study highlights the importance of employee contribution, motivation, and satisfaction in achieving sustainable growth and organizational goals, examining the impact of diverse working cultures. Furthermore, it investigates behaviors employers can implement to foster equality and diversity and the challenges organizations encounter in establishing an equal and diverse working environment.

Section One:
Title, objective,
research
question
Title or working title of project (in the form of a question or hypothesis)
“ Behaviours that support equality and diversity in the workplace” - Case Study on ASDA
Project objectives (e.g., what is the question you want to answer? What do you intend to find from your research
Aim:
“ To ascertain the behavior which create a balance between equality and diversity in organization” - Case
Study on ASDA
SMART Objective
 To study the significance of equality and diversity at workplace within a 1 month of time period.
 To measure the behavior of employers towards managing equality and diversity within the time
period of one year.
 To determine 3 major challenges that company faced within 6 months of time period while
supporting equality and diversity within functional unit.
Research questions
 What is the significance of equality and diversity at workplace?
 What are the behavior of employers towards managing equality and diversity in organization?
 What are the challenges that company undergoes while supporting equality and diversity within
functional unit?
Section Two: Literature review
To study the significance of equality and diversity at workplace.
According to the views of Kelly and Meier, 2019, Equality and diversity explained as promoting equality of
possibility for all, through diversity, providing each individual the opportunity to accomplish their potential

and free from prejudice or discrimination. However, the term equality means ensuring whether each
employees are getting fair treatment from organization whereas diversity refers to accepting different
culture, language, religion, gender, caste, values, norms. In the era of innovative and globalized world, every
form of organizations are empower to invite diverse workforce to fill up the vacant job position. However,
such initiation impact in both aspects i. e. positively and negatively. In perspective of positive manner, it
help company to enlarge its market share or size in an innovative manner while in context of negative mode,
it create the issues of language barrier, discrimination among employees, bias behavior and so on. However,
in order to tackle with such negative issue, the concept of equality and diversity plays a vital role as it assist
establishment to understand and recognize the contribution of each manpower and also help them to respect
diverse cultural background individuals in an ethical manner. Henceforth, with the adoption of equality and
diversity, establishments can create increase level of employee motivation and satisfaction as well as motive
them to survive competitively within industry fro longer time frame among rivalries. Additionally, it also
empower company to build healthy or positive relationship with each other by ignoring the aspect of
unbiased attitude, discriminating on the basis of gender or religion and language. Due to which it improves
overall productivity and profitability of organization in an improved mode.
To identify the behavior of employers towards managing equality and diversity in organization.
As per Ruth Mayhew, 2020, For maintaining equality and diversity inside business function, the
contribution of employers are considered as an important comportment. This is because, employers are
related to those individual who make an effort to monitor, planning, organize, staffing and controlling each
and every managerial activity of manpower towards pre- defined business objective. However, managing
equality and diversity working environment, it empower employers to build positive relationship with
employees and also lead them to grab all possible growth opportunity in order to acquire aggressive and
competent position among competitors in a desired time limit. Hence, there are various ways through which
mangers can easily support equality and diversity working environment such as giving training and
development program, arranging team management games, inclusiveness, equal opportunity, fair reward,
equal delegation of responsibilities or information and so on (What Are an Employer's Responsibilities for
Diversity in the Workplace, 2020). Therefore, by applying these behaviors, it assist employers to attain full
contribution from manpower and also can cope up with all sort of current or emerging market competition in
an innovative style. Moreover, it also aid them to enrich the profit margin ratio and also can create healthy
relationship with manpower in an effective way.
To determine the challenges that company undergoes while supporting equality and diversity within
functional unit.
According to Josh Greenberg, 2019, Although, the term equality and diversity plays an essential role within
organization because it improves the relationship of employers and employees as well as motive them to
accomplish the pre- defined goal in an impressive manner (Greenberg, 2019). On the other hand, there are
various challenges which establishment come across while managing equality and diversity at workplace

like Resistance to change, differences in languages, cultural barrier, issue of accepting or respect, gender
equality and so on. However, these issues directly influence the manpower performance and their attitude
towards business function. Due to which, there is a possibility that it may give arise to miscommunication,
less employee involvement, increase in manpower turnover, misconception, conflicts of interest, disputes
and many more. Therefore, by rendering equal growth platforms, fair distribution of income, encouraging
both gender to participate in business activities, recognizing effort in ethical mode and many more. Due to
this, it assist organization to enrich its potentiality in gaining cutting edge competitive advantage among
competitors.
Online
Meier. K., Equality & Diversity in the Workplace, 2019.[Online]. Available Through;
<https://work.chron.com/equality-diversity-workplace-18485.html
Greenberg .J., Diversity in the Workplace: Benefits, Challenges and Solutions, 2019.[Online]. Available
Through; <https://easysmallbusinesshr.com/2010/08/diversity-in-the-workplace-benefits-challenges-
and-solutions/>
Mayhew. R., What Are an Employer's Responsibilities for Diversity in the Workplace, 2020.[Online].
Available Through; <https://smallbusiness.chron.com/employers-responsibilities-diversity-workplace-
10417.html
Section Three: Research methods
Mixed Method: Within a research, mixed method introduces as a methodology that is used by researcher
for conducting study in effective manner. It involves gathering, analysing and interpreting qualitative and
quantitative research. In qualitative, focus group, interview etc. are consider main methods of data
collection. In case of quantitative research, experimental, survey etc. are consider main method of collecting
numerical information about the topic. According to the current investigation, survey as a method of
quantitative research will be used because it help in gathering of information in numerical way.
Data collection- Under this element, researcher make use of primary and secondary method. In perspective
of primary data, it is concern with those method in which researcher attempt the particular research study
for the first time that improves the quality of report in an improved manner. Some of the method of primary
data are questionnaire, observation , survey, interview and so on. On the other hand, secondary data are
those which is already completed by some other scholars or publishers in the form of journals, articles and it
is also available in the market. However, in relation to this report, researcher implies questionnaire method
as a part of primary data as well as make use of various journals, articles and online sources and presented
the information in the form of literature review. Due to which, it empower them to produce best results in a
prescribed time limit. Some of the advantages and disadvantages of primary and secondary method are as
follows:
Primary method
Advantages
 The major benefit that primary data impose is that it provide the high degree of accuracy and
reliability as it is collected for the first time by the researcher that improves the quality of particular

report.
 As primary data relates with gathering first hand information, it enable investigator to acquire
updated information that help them to provide better solution for identified objective.
Disadvantages
 Primary data collection method is very expensive and time consuming that may restrict researcher to
complete the task in a stipulated time limit.
 In relation to primary data, it is limited to particular time, place, number of participants.
Secondary method
Advantages
 In the regard of secondary source, it is regarded as very easy method to access the particular
information because of the presence of internet that help investigator to collect required number of
information in an amended way.
 Secondary source enable the researcher to select larger sample size as well as it is highly time and
cost saving method.
Disadvantage
 The core disadvantage which secondary data provide is that it has less control over data quality as it
is gathered by various scholars or publishers.
 Moreover, due to collection of past information, there is an increased level of possibility to occur
biasness within research activity.
Types of investigation: In this criteria, Qualitative research method is also termed as exploratory method
which enable researcher to gain in depth information about specified topic in an efficacious manner. On the
contrary, quantitative research method are those in which data are expressed in the form of data, graph,
numerics, statists and so on. However, in relation to this research report, Qualitative research method has
been applied by researcher for completing the task in a given time frame without any hindrances. Moreover,
it also empower them to gain deeper understanding of topic and helps in producing authentic and valid
report.
Qualitative
Advantages
 The foremost benefit that an investigator can acquire from the application of qualitative research is
that it assist them to obtain deeper understanding of particular topic and also help them to provide
better outcome for prescribed time duration.
 Moreover, it also empower researcher to expand over their responses and also can open up to
different novel topic that may enrich the quality of specified topic.
Disadvantages
 For obtaining better results, qualitative research require multiple sessions that may arise the
possibility of mislead conclusions.
Quantitative

Advantages
 This method provides valid, accurate and reliable results and also it is generalizable to larger
population.
 Additionally, it also facilitate the respondents to response their views or opinion from any other
source like phone, online survey, or other remote method. Due to which, it enable investigator to
cover larger number of respondents in an amended way.
Disadvantages
 It ignores the fact of following up with participants that which restrict researcher to verify the
collected information.
 Quantitative method is also cost consuming process which may impose difficulty in gathering
specific feedback results.
Rationale of research
The main motive behind selecting this title for current research study is that for achieving sustainable
growth, full contribution of employees plays a vital role in every form of organization. To this regard,
manpower motivation and satisfaction is required which can be obtained from the positive and diverse
working culture. Therefore, conducting study over such topic help researcher to understand the value of
maintaining equality and diversity among personnel and also aid them to examine its influence over
employees overall performance towards organisational goal or objective. Moreover, present research report
also enable investigator to investigate certain behaviors that an employers can implement for generating
equal balance between equality and diversity inside business function as well as the challenges that an
organization face at the time of imposing equal and diverse working environment. Additionally, by
organizing such research, it empower investigator to study different types of research methods which assist
them to produce valid and reliable report in a stipulated time duration without any hindrances.
Comments and agreement from tutor-assessor
This project is part of the HND Business programme, Unit 11 Research project
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