Zara: Managing Equality and Diversity for Business Success (Report)

This report examines the implementation of equality and diversity practices within Zara, a leading fashion brand. The study aims to identify measures that can help the company overcome workplace equality and diversity issues. The research employs a qualitative method, using interpretivism and inductive approaches, with primary and secondary data collection. A probabilistic sampling method was used, with 50 employees as respondents, and thematic data analysis. Findings reveal the vital role of effective management strategies in promoting equality and diversity. Recommendations include enhancing transparency in decision-making and salary structures to address the gender pay gap, and fostering an inclusive work culture. The report emphasizes the importance of proactive measures to create a positive and diverse workplace environment, referencing relevant academic sources.

MANAGING A SUCESSFUL
BUSINESS

INTRODUCTION
 Equality and diversity implement in workplace by management will provide many
benefits as it help to enhance productivity level rather than before.
 There is varied benefits organizations gain due to these two elements.
 There are different types of techniques and methods accessible in market or
corporate sector used by many firms to implement and manage equality and
diversity at workplace.
 The current study is based on Zara , is leading fashion brand in the world operating
their business across UK with skilled, knowledgeable and talented applicants.

Conti…
Aim-
 To uncertain different measure which can help the company in overcoming the
issues of equality and diversity at the workplace. A study based on Zara .
Objectives-
 To understand the concept of Equality and Diversity
 To analyse different challenges offered by Equality and Diversity at the workplace
 To examine what is the importance of maintain Equality and Diversity at workplace.
 To recommended the best way through which company may overcome the issue of
Equality and Diversity.

Research methods
Research methodologies Selected options
Research type uses qualitative method
Research philosophy research can use interpretivism
instead of positivism
Research approach In context of this study,
researcher can use inductive
Data collection Primary and secondary has been
used.
Sampling For these research. Researcher
has selected probabilistic
research method in the
organization, researcher has
selected 50 employee of
organization as a respondent
base.
Researcher has taken consent of

Data analysis For these research researcher has
selected the thematic data analysis tool
to analysis the different data analysis
tool.

Findings
76
24
1
2

Theme 2: Factor in regards of Equality and Diversity which used to impact
the most at the workplace
Gender Pay Gape
Workplace discrimination
Race and Religion
Different Culture, language and nationality
0
5
10
15
20
25
30
35
40
45
44 42
8 6
Series1

Analysis of findings
All the information related to the chose topic has been discussed
above that help to draw final conclusion.
From above analysis, it has been concluded that equality and diversity
play vital role when management implement strategies related to it in
effective manner.
It analyzed that in order to overcome problems of equality and
diversity Zara management use many approaches or methods that are
quite beneficial for company as well as their stakeholders in which
workers are also included.

Recommendations
After going through above research it has been suggested to Zara that company has to
take right action at right time within business to reduce negative impact of gender
pay gap and other factors in workplace.
 Firm can do same by bringing better sort of transparency in regards of decision
making as well as salary. It is one of the best suggestion management must do to
overcome all issues and it also makes them more able to create inclusive work
culture.
 Another suggestion to organization is that they has to make assure that both
manager and leader build effective sort of working atmosphere in company or not
which does not utilize to spread cultural and other types of differences in firm. It
will definitely help Zara to reduce impact of non presence of equality and diversity
at workplace as gender pay gap is the main reason behind overall situation in

References
 Badewi, A., 2016. The impact of project management (PM) and benefits
management (BM) practices on project success: Towards developing a project
benefits governance framework. International Journal of Project
Management. 34(4). pp.761-778.
 Bresler, L. and Stake, R.E., 2017. Qualitative research methodology in music
education. In Critical Essays in Music Education (pp. 113-128). Routledge.
 Khanum, M.S., Dsouza, M.E. and Dsouza, M.G.F., 2019. A STUDY ON GENDER
EQUALITY, WORKPLACE DIVERSITY AND INCLUSIVE BUSINESS WITH
SPECIAL REFERENCE TO SELF-HELP GROUPS AT MOODABIDRE,
DK. FIFI-2019.

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