This report provides an analysis of the global business environment with a focus on Equistar Chemicals, a major United States-based chemical company. It begins by defining globalisation and its impact on businesses, followed by a PESTLE analysis examining the political, economic, social, technological, legal, and environmental forces affecting Equistar Chemicals. The report identifies key driving factors of globalisation, such as the digital revolution and financial liberalisation, and evaluates the impact of digital technology on business operations. Challenges and complexities of globalisation, including higher investment costs and risks, are also discussed, along with recommendations for overcoming these challenges through effective decision-making, organisational culture development, and risk management. The report concludes that a strong understanding of the global business environment is crucial for the growth and success of businesses like Equistar Chemicals.
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