MN3042QA Assignment 3: Analysis of the Ergochair Business

This business report provides a comprehensive analysis of Ergochair, a UK-based furniture company. It begins with an introduction to the company, outlining its structure, location, and main competitors. The analysis section delves into a detailed SWOT analysis, evaluating the company's internal strengths and weaknesses, as well as external opportunities and threats. It examines Ergochair's approach to corporate social responsibility (CSR), highlighting its impact on brand image, employee morale, and customer engagement. The report then explores the company's innovation and creativity, showcasing its unique furniture designs and modifications. The conclusion summarizes key findings and offers strategic recommendations for improvement and expansion, including suggestions for digital marketing, marketing campaigns, and customer communication strategies. The report is supported by references to academic journals and books, providing a solid foundation for the analysis and recommendations.

Business Report

Table of Contents
INTRODUCTION...........................................................................................................................3
ANALYSIS......................................................................................................................................3
2.1 SWOT analysis of business...................................................................................................3
2.2 companies are mainly focusing on the social responsibility.................................................4
2.3 Innovation and creativity in business....................................................................................5
CONCLUSION/ RECOMMENDATION.......................................................................................6
REFERENCS...................................................................................................................................7

INTRODUCTION
The Ergochair encourage the furniture and stuffs and the services which are related to the
furniture to design and innovate for corporate clients. This firm believes in consistency in
innovation and motivating the employees to form different ways in order to enhance themselves
and also the firm. The Ergochair supplies the speech and the training for the drama to enhance
the representation tactics of the staff. The furniture practice serves an open and loyal atmosphere
and motivates the employees to learn from one another. This is represented in the meetings of
companies where all the company members are indulge to continue and present their skills. As
an independent furniture firm, they have a good interactions with the other manufacturers and the
suppliers (Sarsby, 2016).
ANALYSIS
2.1 SWOT analysis of business
There is a difference among the retail operation which performs far better and the one which
creates the average outcomes year by year. There are couple of furniture retailers who are
employed with the large amount of payment but are still failed as they do not have the focus. So
there is a common way to focus in the business which is through the SWOT analysis that is the
strength, weakness, opportunities and threats. To understand it in detail. The strength and
weaknesses of the ergo chair company are the internal components which means that they are
under the control of the business. They are referring the components of marketing, finance,
manufacturing and the institutes. The threats and the opportunities are the external components.
This means that they are not in control of the business. They might be referring to the
environment, economic status social and technological media.
Strengths: the things your organizations are excelling at doing comes under the strength. The
strength are the value based actions which builds the competitive advantage.
Weaknesses: these are the series of aspects in the business which reduces the value or place the
business at a competitive disadvantage position.
Opportunities: the suitable factors or opportunities in the market place are listed under it.
Threats: the external threats which marks the business statement at a high risk.
The SWOT analysis is also divided into two segments the internal strengths/weakness and the
external opportunities or the threats. This forms the external part of the elements. In addition it

also enables others to rectify the factors at market place outside the activities which might harm
or helps in the future success of the business. Now the strategy statement of the furniture practice
ltd company is specified by having an aim of receiving the total growth of the sales of about 15%
in the yearly sales volume while forming the ranges to 50% entirely. The prime focus were on
the sales per guest which is recorded by the salespeople and the original sales. The results of the
SWOT analysis by the company were many but few were marked as the key ones which can help
up in the business to make up the higher progressions in the business. It was quite obvious that
the actions was under the performance when compared with the competitors. The company has
marked in a healthy market with lot of growth rates. The one and the only way to make them
realize this potential was to build more active, functional team and good process management to
serve the customers (Brooks, Heffner and Henderson, 2014)
2.2 companies are mainly focusing on the social responsibility
These days, whether it be the championing women’s rights or to protect the environment or
attempt to reduce the poverty and so on. From a wide perspective, the companies which are
socially responsible are more attractive to the customers and to the shareholders which in turn
serves more positively to the outside world. The ergo chair market company which is being
socially responsible can improve its own image and build its brand. The socially responsible
companies also tends to attract towards itself the employers who are willing to make a difference
into the world. The social programs which are hosted by this company like the formal corporate
social responsibility programs can encourage an employee’s morale and tend to have progress in
the productivity in the workforce. The social responsibility also encourages the employees to
leverage the resources by the corporates at their disposal for the betterment. The CSR is also
very important for a business and it is applied when the company is operating in an ethical as
well as sustainable way and is dealing with the environmental and social implications effectively.
This means the good consideration of the human rights and the community and the environment
along with the society in which it processes. The CSR is incredibly important for a business or
for the company as it depicts the social responsibility. Though it is not required legally, but it is
considered as the good practice for the people in account of social and the environmental effects.
The responsibility of the society and the ethical operations can guide any business to the success.
For an example in the year 2015 cone communications CSR study has depicted that the 99% of
the worldwide consumers were expecting the business to work responsibly to account the social

and the environmental problems. Moreover 86% expected the responsible items from wherever
possible. From the above discussion it can be cleared out that the consumers are beware of the
importance of the social responsibility in a business and now can positively and actively
participate in operating the products from business ethically (Awais and Samin, 2012).
CSR describes that a business which takes a great interest in the social and the environmental
issues, instead of being focusing only on the impact of the profit ranges, will attract more
customers who are sharing the same values. Hence it is making a better business sense and to
process the business more sustainably. There are few benefits of CSR which are faced by the
company such as the enhanced public image, raised awareness for brand and the identification,
cost savings, the benefits over the competitors, raised customer interactions and more employee
engagement (Maulina and Raharja, 2018).
2.3 Innovation and creativity in business
In the recent time, to manage and fulfil the emerging demand of different customer Ergochair
is doing all the possible ways by offerings them the choice of modernise or modified furniture
(Tresidder and Hirst, 2012). This is the most innovative thing for the customer as they are able to
modify their furniture as per their requirement and make things feel comfortable for a long time.
Some of the other innovative furniture offered by the respective company are listed below:
 Queen Sized Murphy Bed: This queen-sized bed, a pleasant little three-seated couch, not
only blends effortlessly into the décor, but that also turns without much any trouble. Even
the rack that lies just above couch moves seamlessly into bottom of the attached bed,
providing extra room every night with little external connections.
 Expand Furniture DIY Loft: It does not convert the rooftop into some kind of townhouse,
and although attempting to give the bedrooms below meaning and isolation, they could
add an office space, a cabin, or just additional storage capacity. This creation helps users
to have all of the architectural options allocated to everyone at a small place or room
(Verma and et.al., 2014).
 Hidden bed Majestic Desk-Bed: A royal family bed is positioned inside the same famous,
attorney general work table by Hidden bed. The written surface conveniently slides
underneath, allowing below processing until the desk bends away into some kind of bed.
Perhaps more amazing, they get a set of handy cabinets which hang and over bed to carry

some overnight needs after they put the bed down. In half the size, this invention gives
users double the storage.
 Goci Foldable Kitchen: A properly operational kitchen which slides easily it into
fashionable looking container which lay down in the corner peacefully until
it needed again. A refrigerator, cooker, gas stove, as well as a dishwasher were also
featured in this adjustable cooking facility. In contrast to restoring towards its original,
room-saving box shape, the extended kitchen can sometimes be put into many different
setups, all making up various quantities of space (Wachowiak, 2016).
CONCLUSION/ RECOMMENDATION
In the last of report, it has been founded that to deal with the challenging and changing
demand
Of customer Ergochair is needed to work on the weaknesses and grab the possible opportunities
so that future growth can be maintained for a long run. It has been further recommended for the
company in the following ways:
 Digital renderings will provide the chance to test their inventions and the desire in seeing
how such products will appear in their own world is given to them by virtual reality.
 Both the foundations are protected by a really strong marketing campaign. It makes no
question unanswered and no undiscovered pathway remaining. They must strike from any
perspective to build a robust marketing plan (Weiss, 2014).
 To maintain customer and help them think positive about their transactions, take the
opportunity to communicate to the new clients. They would tend to be loyal to the brand
as their consumers are supported.

REFERENCS
Books and Journals
Awais, M. and Samin, T., 2012. Advanced SWOT Analysis of E-commerce. International
Journal of Computer Science Issues (IJCSI), 9(2), p.569.
Brooks, G., Heffner, A. and Henderson, D., 2014. A SWOT analysis of competitive knowledge
from social media for a small start-up business. Review of Business Information Systems
(RBIS), 18(1), pp.23-34.
Maulina, E. and Raharja, S.U.J., 2018. SWOT analysis for business strategies: a case of Virage
Awi in the bamboo craft industries, Bandung, Indonesia. Review of Integrative Business
and Economics Research, 7, pp.213-224.
Sarsby, A., 2016. SWOT analysis. Lulu. com.
Tresidder, R. and Hirst, C., 2012. Marketing in food, hospitality, tourism and events: a critical
approach. Goodfellows Publishers.
Verma, H. and et.al., 2014. Contemporary management of symptomatic primary aortic mural
thrombus. Journal of vascular surgery. 60(6). pp.1524-1534.
Vlados, C., 2019. On a correlative and evolutionary SWOT analysis. Journal of Strategy and
Management.
Wachowiak, H. ed., 2016. Tourism and borders: contemporary issues, policies and international
research. Routledge.
Weiss, J. W., 2014. Business ethics: A stakeholder and issues management approach. Berrett-
Koehler Publishers.