Erin Networks: Comprehensive Business Plan for 5G Network Deployment

This business plan outlines Erin Networks' strategy for deploying a 5G mobile network in Australia. The plan begins with an executive summary, followed by a detailed overview of the company, including its products and services, which center on providing high-speed, reliable 5G connectivity. The plan details the technical aspects of the network, including end-to-end network slicing, and its application across various industries. It provides a comprehensive market analysis, assessing the competitive landscape and outlining the company's unique selling propositions. The plan also includes an analysis of the external environment using the E-S-C model, Porter’s Five Forces, and a detailed strategic plan. It further covers the company's organizational structure, management team, financial projections, and operational strategies, including staffing, marketing, and risk management. The plan emphasizes innovation, research and development, and intellectual property protection, while also addressing sustainability and environmental impact. The plan concludes with a detailed discussion of the company's goals, values, and future direction, including strategies for growth and adaptation to the evolving technological landscape. This comprehensive document serves as a roadmap for Erin Networks' successful entry and operation within the Australian 5G market.

Erin Networks (GIP)
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Executive summary
This business plan aims to provide a road map for Erin 5G Networks to follow in its intentions to
offer 5G or fifth generation mobile network. The project describes what entails the 5G network.
It explains the unique aspects associated with the new system and why it should be implemented.
The business to be established will be headquartered in Brisbane, Australia and will also have
offices in major cities and other places within Australia. It is also projected to undertake business
operations at international level in countries such as New Zealand, China, Hongkong, United
Kingdom, and etcetera. The business will be named Erin Networks (EN), and it might require at
least 500 masts in everyplace and location. The plan will provide market analysis, operational
analysis, as well as financial analysis of the company to establish its viability. The owners intend
to commence business with a capital of $2,000,000

Table of Contents
Business Info..............................................................................................................................................
Business Name...........................................................................................................................................
Business Owners:.......................................................................................................................................
Product/services:.......................................................................................................................................
The different ways how the company may carry out End-to-End Network Slicing for the various
Industries basing on only single physical infrastructure......................................................................
Management and Ownership of the enterprise.....................................................................................
Details for Ownership and control:........................................................................................................
Experience:..............................................................................................................................................
Key Personnel..........................................................................................................................................
Current staff:.......................................................................................................................................
Required staff:.....................................................................................................................................
Recruitment options:...........................................................................................................................
Training Programs:.............................................................................................................................
Skill Retention programs:...................................................................................................................
Products and services..............................................................................................................................
Marketing position:.................................................................................................................................
Unique selling position:...........................................................................................................................
Anticipated demands:.............................................................................................................................
Value to customer:...................................................................................................................................
Potential growth:.....................................................................................................................................
Innovation................................................................................................................................................
Development and Research:...............................................................................................................
Intellectual property strategy.................................................................................................................
Insurance policy.......................................................................................................................................
Risk Management....................................................................................................................................
Investor Risk............................................................................................................................................
Operations................................................................................................................................................
Suppliers...................................................................................................................................................
Trading Hours.........................................................................................................................................
Communication channels........................................................................................................................
Payment type...........................................................................................................................................
Credit policy.............................................................................................................................................
Warranties and refunds:.........................................................................................................................
Quality control.........................................................................................................................................

Membership & Affiliations.....................................................................................................................
Sustainability Plan...................................................................................................................................
Resources/Environmental Impact:.....................................................................................................
Risks or Constraints:...........................................................................................................................
Strategies..................................................................................................................................................
MARKET.................................................................................................................................................
Sales & Advertising.............................................................................................................................
Promotional & Advertising strategy..................................................................................................
Sales & Marketing Objectives............................................................................................................
Unique selling positions.......................................................................................................................
Remote Environment..............................................................................................................................
Economic..............................................................................................................................................
Political.................................................................................................................................................
Technological.......................................................................................................................................
Legal.....................................................................................................................................................
Social/cultural......................................................................................................................................
Geographic...........................................................................................................................................
Industry Analysis.....................................................................................................................................
The threat of new entrants-(moderate)..............................................................................................
Risk of substitutes-(low)......................................................................................................................
Bargaining power of the Buyers-(High).............................................................................................
Bargaining power for suppliers-(medium)........................................................................................
Industry rivalry-(high)........................................................................................................................
Overall industry attractiveness...........................................................................................................
Figure 5: The overview of Porters 5 Forces.......................................................................................
Strategy....................................................................................................................................................
Background:.........................................................................................................................................
Fundamental principles.......................................................................................................................
Vision:...................................................................................................................................................
Mission:................................................................................................................................................
Goals:....................................................................................................................................................
Values:......................................................................................................................................................
Reliability.............................................................................................................................................
Technological.......................................................................................................................................
Sustainability.......................................................................................................................................
Accountability......................................................................................................................................

Performance.........................................................................................................................................
Organizational structure:.......................................................................................................................
Key Products:..........................................................................................................................................
Functional................................................................................................................................................
Purpose and Size:................................................................................................................................
Price and performance............................................................................................................................
Networks in Every community within Australia...................................................................................
Transport and distribution Infrastructure:.......................................................................................
The Information technology Infrastructure:.....................................................................................
Branding and Image:...........................................................................................................................
Employees and Human Resource Management................................................................................
Systems.....................................................................................................................................................
Physical Infrastructure:......................................................................................................................
E-S-C GAP Analysis............................................................................................................................
Future:..................................................................................................................................................
THE BUSINESS
Business Info
Business Name: Erin Networks (EN)
The network company may require at least 500 masts in everyplace and location. The
location of these masts does not burden the company financially because they can be placed
on poles, existing towers, and any other structures such as buildings. Sites, where towers will
be located, will be purchased by the company, and some of the places where the masts will be
located will be rented since they can be shifted, unlike the towers which are very static

(Ericsson 2017a). The constraint to the location of these towers, boosters, and masts may be
difficulty in obtaining places for their location.
Business Owners:
 Jacob Reymonds
 Macreymnonds Travis,
 Luke Bapkas,
 Yarden Rafferty,
 Oscar Rachamimson,
 Jack Williams
 Raymond Olives,
 Richard Johnson,
 Michael Griffiths,
 Jake Cohngenfan.
Product/services:
Erin 5G Networks intends to offer 5G or fifth generation mobile network which is not just
any network. This network will have higher availability and shall be easy to access. They will
also have higher rates of data, better security, and higher efficiency of energy in comparison
to the Fourth Generation (4G). The company is intending to establish this network such that
different technologies are combined, for example, device-to-device communication, satellite
communication, mobile, and data access technologies (Nokia 2016b). The creation of this
technology by this company will help create space for advanced development for better
techniques. The services and products developed by the company will be used in different
areas of the economy, the development of this network by the company will possibly make
the transmission of information among business very easy (GSA 2017). Services provided by

sectors such as e-health, the internet of things, autonomous driving, the multimedia
distribution of content, as well as Machine to machine communication is made accessible
within the country. The company is intending to use 5G as eMBB, which means Enhanced
Mobile Broadband as the advancement to the 4G LTE services having high connections, high
capacity, as well as faster connections. The company is also intending to use the URLLC,
which is the Ultra-Reliable Low-Latency communications which identify the network for
critical mission applications which require a robust and uninterrupted exchange of
information and data (Nash 2016). The company also is intending to apply the mMTC
characteristic of 5G networks which is also known as the Massive Machine-Type
Communications used in the connects low cost, and small power devices within a large
number in the broad area, producing an increased lifetime of battery and scalability. Globally,
mMTC and URLLC are intended to be applied widely within 2021.
Figure 1: The illustration of the mMTC, URLLC, eMBB as they are to be used in the 5G
network by the company.

While establishing the 5G network, the company will be considering several attributes. The
5G networks could apply better than the existing 4G and other network types. Some of these
attributes are; Performance, standards, Deployment, the technology used, as well as how
different individuals are concerned about the technology. The quality of performance
comprises or explains two advancements, which are speed and latency (GSMA 2017). The
services provided by the company would be slight of the higher rate as compared to the 4G
network when similar antennas and spectrum are used, nevertheless few 3GPP 5G networks
are exceptional whereby they would be a bit slower than advanced 4G networks. The air
latency using the 5G would be expected to be ranging from 8-12 milliseconds, which would
be advantageous to the users of the system. The system of 5G would be highly deployed all
over the whole country and the company is intending to employ it mostly to private
companies involving in provision of robotics, tactile internet, as well as massive IoT because
the companies expect networks of high speed of approximately 1 Gbps, networks of low
latency and power (1ms or even less). The reason why the company is focusing on low
latency is to provide ease during real-time interactivity while using services in the cloud. The
low power consumption while using the network would be helpful to connected objects since
they would enable objects which are connected to run for years and months without help or
assistance from humans. The company would design its network in the way that it helps
provide a high-performance level needed for 99% availability, 10Gps data rate transfer,
1000x bandwidth rate for each unit area, 90% reduction in energy usage by the networks, and
10-year of battery life. These attributes as intended to be provided by the web would be
applied in video streaming, Autonomous driving, Tactile internet, Augmented reality,
personal cloud, video streaming, remote controlling, disaster alert, bi-directional control of
the isolated, wireless cloud-based office (Nielsen 2015), and many others. The company is
willing to provide services used by both citizens and industries. The company will also

employ 5G networks to support all settings of fibers from the LAN networks(Local Area
Network) for example the home networks to Wide Area Networks(WAN) through making or
using the right speed and latency settings.
The company looks at connecting over 200 million 5G devices within less than two years
after the launching of the network. The company suggests that reaching the patency rate of
less than 2ms. The company would use optical fibers (Dunn 2017). Through using the
network services, there would be room for the establishment and operation of new mobile
services which would go hand in hand with the network (Department of Communications and
the Arts 2017a). The company also intends to use robust authentication for the system while
the different individuals are using it. Therefore, that means that the network would be safe
and secure for the people using it's as to promote mutual authentication between users with
their connected devices and networks; currently, the system which is used is the USIM
application (Vodafone 2016a). The same methodology would be applied by the company
when it establishes its 5G services. Using the USIM application, embedded UICC chips, or
removable SIM cards could be possibly be used for authentication between the different users
(NGMN 2015). The company may also establish other security features on the top of existing
security frameworks (Deloitte Access Economics 2016). The company, through its services,
it is looking at advancing the Wi-Fi technology, which is slow and limited in operations to
secure mobility, superb speed, and better latency (Nokia 2017a).
The different ways how the company may carry out End-to-End Network Slicing for the
various Industries basing on only single physical infrastructure.
The End-to-end slicing of the network will be carried out by the company. The aim for that is
to give support to the diversified fifth generation services. End to end slicing of systems is
also a key feature to the evolution of 5G network architecture. The company will base its
physical infrastructure on SDN and NFV network architectures which will consist of three-

layer DCs and sites (Hatch 2013). The use of the sites is to give support to multiple modes,
for example, Wi-Fi, 5G, and LTE in the form of Pico, micro, and macro base stations for
implementing RAN real-time function. The functions enable performance in real time,
contain high capability of computing, as well as need inclusion of dedicated hardware (Nokia
2016a). While using the 5G network, the described three-layered cloud DC contain storage
and computing resources. The central office for the DC is the bottom layer, the local DC is
the second layer (Roger 2010), and the upper layer for the system is the regional Dc. Because
there is a demand of production of diversified services when using the network, there is the
generation of corresponding topologies of the network as well as series of network slices
(network function slices or sets) for every service type while using the NFV for unified
physical infrastructure. Every network set is obtained from a merged physical infrastructure
thus reducing consequent costs of constructing the network by the operator. Network sets or
slices within the development of 5G network take on a very logical arrangement as well as
being separated depending on individual structures (Ericcson 2017b). Therefore, that allows
heavily diversified and customized services (Huawei 2015).
Figure 2:The illustration of the end-to end network slicing for the multiple industries basing
on only single physical infrastructure as it going to be established by the company is shown
below;

Figure 3: Illustration of An organization Chart
Management and Ownership of the enterprise
Details for Ownership and management:
Erin Network Team was established in 2015 by Jacob Reymonds and friends after graduation
from college who were roommates in the small apartment. These individuals started it as a
very small team which was dealing in the installation, repairing, and distribution of 4G
network components for example GSMs, switches, and antennas. Each member in the
company played his or her responsibility very well thus leading to the further expansion of
the team into a company. The team grew into a very strong company providing better
services for its customers. Its growth and expansion was based on a strong background of
multi-disciplinary engineers who were honest in their operations. The government registers
the team under a partnership, but Reymonds are having the most significant shares. The
number of employees within the group has been increasing over years. Therefore this means
that different individuals have been taking on various positions within the company. Mr.