ERMOS T-Shirt Brand: Marketing Mix Elements and Target Market Strategy

This presentation provides an overview of ERMOS's marketing strategy for its new T-shirt brand, focusing on women aged 14-30. It details the company's ethics and values, emphasizing customer satisfaction, employee well-being, and affordable quality products. The presentation covers the marketing mix (product, price, promotion, and place), highlighting ERMOS's wide range of T-shirts, penetration pricing strategy, social media marketing efforts, and strategic store placement. It rationalizes the choice of the target market based on women's shopping habits and fashion preferences, concluding that by satisfying their needs, ERMOS can achieve its objectives. The presentation references several academic sources to support its analysis of marketing mix elements and their impact on consumer behavior.

T-SHIRT CHALLENGE

Introduction
• Market is very crucial and new firms have to work hard to get established.
• ERMOS wants to enter into market. Presentation will discuss marketing
mix and target market of the company.

Company logo
ERMOS

Ethics and Values:
• To satisfy consumers
• To make effective communication with customers
• To treat employees well and protect their rights
• To offer them quality products at affordable prices

Brand

marketing Mix
Marketing mix is the tool that helps in attracting more customers towards the
brand. It is a tool that supports in making effective strategies that can
support in achieving goal of the company. Marketing Mix includes:
• Product
• Price
• promotion
• place

Marketing Mix
Product: ERMOS is offering wide range of t-shirts to women those who age
between 14-30 year. It offers them leather, sporty, office wearing decent,
party wear t-shirts. These all are quality products and easy washable.
Company has designed the t-shirt by looking upon needs and wants of
public. That is why target audience will take interest and it will attract
them towards the brand.
Price: ERMOS has adopted penetration pricing strategy in which cited firm will
offer products at lower rates in the initial phase. After certain time when it
develops its brand image hen it will increase rates of products.
Promotion: ERMOS will take support of social media marketing and
promotional camps to spread brand name of the organization. Now a days
people use internet frequently so social media marketing will help in
gathering attention of target audience.
Place: It is another part of marketing mix in which will open stores at visible
place so that people can get to know about new cloth company.

Target Market
• Target market is the group of people those who will buy the product and
services of the company.
• ERMOS is offering wide range of tshirt at affordable rates thus it will
target the women those who are between age of 14-30 years.

Rationale of choosing target market
• Women are having shopaholic nature, they shop a lot. It is fact that most of
the girls and ladies spend more than 30% of their income in buying cloths.
• They like to wear fashionable cloths. Thus, ERMOS has targeted to such
women so that it can get established in the market easily and can enhance
its profit.

Conclusion
• From the report it can be concluded that ERMOS is targeting the right
customers which are women of 14-30 years and by satisfying their needs
company will be able to accomplish its objective easily.

References
Phan, T. T. H. and Vu, P.A., 2015. The Impact of Marketing Mix Elements on Food
Buying Behavior: A Study of Supermarket Consumers in Vietnam.International
Journal of Business and Management. 10(10). pp.206.
Boehner, R. and Gold, S., 2015. The influence of the marketing mix on the diffusion of
innovation: Bass model redux. Browser Download This Paper.
Lin, T. T., Lee, C. C. and Lin, H. C., 2013. Analysis of customer profit contribution for
banks with the concept of marketing mix strategy between 4Cs and 5Ps. Service
Business. 7(1). pp.37-59.
Hashim, N. and Hamzah, M. I., 2014. 7P's: A Literature Review of Islamic Marketing
and Contemporary Marketing Mix. Procedia-Social and Behavioral Sciences. 130.
pp.155-159.

Thank You