Event Management: Eros Festival Budget, Revenue, and ROI Analysis

This report provides a comprehensive budget analysis for the Eros Festival, a Greek festival planned in Berlin. It details various expenses, including venue rental, decorations, refreshments, presenter and performer fees, and promotional costs, totaling €302,000. The report also outlines revenue generation strategies through ticket sales, sponsorship, merchandise, and tenders, projecting a total revenue of €440,000. A key aspect of the report is the calculation of the Return on Investment (ROI), which is determined to be 145%, indicating the event's potential profitability and its ability to achieve its cultural objectives. The report concludes by emphasizing the financial viability of the Eros Festival and its role in promoting Greek culture.

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Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
CONCLUSION................................................................................................................................2

INTRODUCTION
The present report is based upon the “ Eros Festival” which will conduct in one of the
few remaining alternative compounds in Berlin, the RAW Gelände in the Friedrich- shain
district. The report will describe the budget for an event.
MAIN BODY
The Eros Festival is the first Greek Festival that is take place in Berlin and it is held for 2
days in which It hosts more than 20 small Greek folk bands, main from different region of
Greece and Germany as well as different activities. In the event management, its necessary to
have funder or investor who would have to invest or makes investment to carry out business
activities or process. Funders such as bank loan, angel investors, crowdfunding etc., to transfer
money to the event organisers. As a investor, its a prominent duty to put down investment to
carry out event activities or the task. Bank loan can be one option to put money into a process
which is highly secured, but less protective in case of repayment. Angel investor can be second
option, where money can be transferred without asking for collateral security and any paid
deposit. This is one of the secured mode of funder to keep interest at own favour and develops
chain of an effective relationship. Its suggestible that, angel investor is the perfect option for
being funder to an event for the people.
Thus, the estimated budget is as mention below:
ESTIMATED BUDGET
Particulars (Expenses) Amount (€)
Venue
Room/ Hall Rental 10000
Furniture Rentals 13000
Decorations 12000
Equipment rental 8000
Refreshments
Food 25000
Drink 13000
Others 36000
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Program
Presenters 9000
Performers 16000
Presenter Travel Expenses 6000
Performer Travel Expenses 32000
Presenter Accommodation Expenses 6000
Performer Accommodation Expenses 30000
Promotion
Paid Advertising 10000
Web development 14000
Miscellaneous
Name Tag 10000
Badges 4000
Stationary 12000
Others 36000
Total 302000
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As for Eros Festival, there are different ways to generate the revenue such as from
tickets, sponsorship, by selling merchandise from the stalls and through parking space. From
this, the revenue can be easily generated, for the event, the expected audience will be around
600. the revenue for this is as mention below:
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Particulars (Revenue) Amount (€)
Ticket sales 180000
Sponsorship 200000
Sell Merchandise 60000
Tender 90000
Total 440000
From the above it is interpreted that while conducting the event of Eros festival the
Return of investment is calculated as :
ROI= Net profit / Total Investment*100
ROI = 4400/3020*100
ROI = 145
Thus it clearly states that the event will help to generate the income and also able to meet
the aim and objectives in effective way that is to make our country (Greece) famous not for its
black pages on the book of history but to prove to the rest of the people although it is small
country, it is still the center of culture and civilization.
CONCLUSION
By summing up above report it has been concluded that if Eros event is conducted then it
may earn profit and able to meet the aim in better way.
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