ERP Solutions for Cadbury: Enhancing Business Efficiency and Security

This report delves into the critical aspects of Enterprise Resource Planning (ERP) implementation within a business context, using Cadbury as a case study. It begins by outlining Cadbury's core and supporting business processes, including outbound sales logistics, operations, marketing, service, procurement, human resources, and technology development. The report then evaluates the company's specific system requirements, emphasizing the need for enhanced accounting procedures, optimized business processes, global expansion capabilities, and efficient internal customer management. Vendor and software selection criteria are discussed, highlighting the importance of functional requirement fulfillment, platform flexibility, user-friendly interfaces, innovative technology, competitive pricing, customizable source code, and thorough vendor analysis. The report further explores how ERP systems can drive business efficiency through improved financial controls, cost benefits, and management integration. Potential security risks and data breaches associated with ERP systems are also addressed, culminating in a set of recommendations aimed at mitigating these risks and ensuring successful ERP implementation. Desklib offers this assignment as a valuable resource for students studying business development and ERP systems.

Running head: ERP IN BUSINESS
ERP IN BUSINESS
Name of the University
Name of the Student
Author Note

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Table of Contents
Introduction................................................................................................................................2
Discussion..................................................................................................................................2
Business processes.................................................................................................................2
Outbound sales logistics.....................................................................................................3
Operation business process................................................................................................3
Marketing business procedure ........................................................................................4
Service business process....................................................................................................4
Other supporting business processes..................................................................................4
System requirements..............................................................................................................5
Software and vendor selection...............................................................................................6
Three ways ERP can be used for business efficiency............................................................8
The Level of Efficiency of the Technology Implementation.................................................9
Potential security risks and breaches....................................................................................11
Recommendations................................................................................................................13
Conclusion................................................................................................................................14
References................................................................................................................................15

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Introduction
In the report, the methods of choosing a proper ERP system by a particular
organization has been mentioned for taking informed decisions. In the discussion section of
the report, the business processes of the chosen organization has been discussed. Here, the
chosen organization ash been chosen as Cadburys. The system requirements of the mentioned
company has been evaluated.
The methods of choosing the proper vendors of the ERP implementation has been
taken into context in the subsequent section of the report. Further, three methods by which
the businesses can increase their business efficiency has been evaluated. The level of
efficiency that was achieved by the organization due to the implementation has been
explained in the next section. The security risks and data breaches hat ar associated with the
technology are evaluated in the report. For addressing the mentioned issues, adequate
recommendations have been provided in the report.
Discussion
Business processes
Cadburys is one of the largest manufacturers of chocolate around the world and was
founded in 1824.
The supporting business processes as well as the primary business processes comes
under the basic business processes.
The following elements comes under the primary business processes of Cadburys:-
 Outbound sales logistics
 Operations

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 Marketing
 Service
The following elements comes under the supporting business processes of Cadburys:-
 Procurement
 Human resources
 Technology department (Zach Munkvold and Olsen 2014)
 Firm infrastructure
Outbound sales logistics
Cadburys stores, distributes and receives warehouse materials in the outbound sales
logistics. In Mutiara, the headquarters are located. At the later storage and distribution
faculties of the company, the items that are not ready for production are sent off. The
products and services are distributed to the customers through the outbound sales logistics.
To keep the goods in good shape, Cadburys transports their products on land rather than
taking transporting the product through mail, sea or air medium. The company has invested in
large L Lorries to avoid empty runs and so that the products can be transported over a long
distance without any problems (Morschett, Schramm-Klein and Zentes 2015). The other giant
companies like Tesco and Giant already use this service. The products which are left as
excess are all sent off to the other branches of the mentioned company.
Operation business process
Through this business process, the services and products of the company are made by
transforming the inputs (raw materials). Cadburys has to deal with a number of raw materials
as the company manufacturers a large variety of products such as confectionary, ice cream,
chilled diaries and chocolate (Sadrzadehrafiei et al. 2013). The final products are then made

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from the raw materials like whipped cream, milk and cocoa. They are then stored in a freezer
where theya re layer packaged as final products.
Marketing business procedure .
Through this business process, the customers are helped with the decision to get the
products and services from Cadburys. While making the product, the company has to take
into consideration several customer sentiments like Halal considerations. On every consumer
product, proper labelling needs to be provided. Cadburys has managed to attract a lot of
customer bases with their efficient marketing strategies despite being a huge organization
with a lot of departments (Ptak and Schragenheim 2016). The company invest in shopping
malls, giant roadside commercials or TV advertisements.
Service business process
In this business process, the post-sale services are provided such as repairments and
maintenance. For placing their product reviews, the company has allowed consumers to post
their reviews on their official website. From the feedbacks, the company assesses the
effectively of each product. Through service business process, the company managed to
reduce the sugar content of its products by 30% and reduced the salt content by 73%
(Malaurent and Avison 2015).
Other supporting business processes
Human resources
The recruitment and hiring processes of the candidates of the company are managed
by this business department of the company. The HR processes are responsible for providing
the benefits and payments to the prospective employees (Sustainment 2014). By offering a
number of opportunities and positions, the company manages to attract a huge number of
employees. Cadburys also takes care of the duties and rights of its workers.

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Procurement
In the procurement business process, Cadburys has to make sure that its suppliers are
always present so that its manufacturing units can get the raw materials properly and in time.
Technology development
This business processes related to this department manages the research and
development of the products of Cadburys. As per the requirements of the customer, this
business process aims at improving the products and services of the company (Nagpal, Khatri
and Kumar 2015). For managing the energy consumption, the warehouses uses solar panels.
System requirements
For managing the clients and stakeholders efficiently, Cadburys urgently needs an IT
system. Cadburys was urgently in a need of a system that can enhance their accounting
procedures, optimize their business processes expand their lines of business globally and set
up a business network all around the world (Matende and Ogao 2013). For carrying out its
internal customer management efficiently and managing its financial transactions, Cadburys
needed an infrastructure that could track time. For automating the organisational flow, the
company needed a system which can help it in decision making effectively (Leon 2014). The
various departments of the company also needed to be integrated into a single hub. Without
the need for incremental updates, Cadburys needed an up-to-date system that can operate in
real time. The company needed a common database that can support all the applications that
was previously used by the company. Cadburys also needed a system that had consistent
looking modules used by various departments and the elaborate integration with the existing
systems was required.

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With the new integrated system the functional requirements of the mentioned company
are written as follows;-
 Supply Chain Management
 Customer Relationship Management
 Managerial Accounting
 Human Resources
 Financial Accounting (Shatat 2015)
 Data Services
A transactional database and management portal were the required functional components
of the company.
With proper software modules the company also needed to support its back end
processes:-
 Price Configuration
 Business Needs Assessments
 Project Planning
 Redundant Task Reduction
 Supply Chain Management
 Financial Data Management
 Distribution Process Management
Software and vendor selection
For companies which are planning to adopt an ERP system like Cadburys, there are
several criteria that needs to be fulfilled for selecting the proper vendor and software.
Implementing an ERP system property is a complicated task and the command needs to find

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an initial investor, a software expert and has to consider the fact that the project will run for
several months. The implementation can potentially change the existing business processes.
Some of the criteria for selecting a proper vendor and software are written as follows:-
 Need to fulfil the functional requirement- In the analysis process, the functional
requirements of the mentioned company needs to be mapped according to its
infrastructure capability (Hoch and Dulebohn 2013). In the initial phases of the
implementation, the main requirements need to be prioritized and complex processes
(time consuming) need to be phased out for the subsequent stages.
 Platform flexibility/scalability – After the functional requirements are analysed, the
company needs to make sure that the ERP system it is adopting has standard features
and is upgradable in the future (Chou et al. 2014). To prevent any limitation of the
system in the future, this aspect of flexibility and scalability will allow the company
to stay future proof.
 Simple UI- To maximise the productivity of Cadburys, the company needs to adopt a
system that will allow the transactions to be made easily and search for data
efficiently. To achieve this, Cadburys need to implement a system that has an easy
user interface. This will allow the prospective company to perform customer services
properly.
 Innovative technology- Companies like Cadburys should implement a system that
does not become obsolete in a few years. If the technology is not advanced enough,
this can cause the companies to form a bottleneck that will prevent their expansion in
the future. The cloud based ERP systems are the latest ERP systems that are present in
the market now.
 Competitive and flexible pricing- Cadburys need to make sure that the vendor they
are choosing for the ERP implementation return their investments which they are

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expecting in a few years. The company should check if they want to go with
subscribed payment like cloud systems or onetime payment like on premise ERP
systems. The company should make sure that the cost gets distributed over time.
 Source code which is customizable- Cadbury needs to make sure that the vendor they
are choosing for the ERP solution will let them tweak with the source code as they
have to deal with a huge variety of products. The standard languages need to be used
by the vendor which will allow Cadburys to use their access control as per their
requirement.
 Vendor analysis- Cadburys need to get a proper background check of the vendor
before choosing the ERP system. The vendor details need to be analysed and their
history needs to be assessed.
Three ways ERP can be used for business efficiency
There are several ways in which ERP can assist in business efficiencies. Three such ways are
written as follows:-
 For better financial controls- Every company has the financial department at its heart.
Managers are provided with the task of keeping this department under control. The
ERO systems can act as a hub for the manager to keep the financial department in
check. The management can get deep insights and comprehensive visibility in the
performance of the organization. The ERP system will allow the organization to
manage its accounting and run in parallel with the business analytics. The new system
will allow the company to enhance their capability of risk management and financial
controls as well as increase the profitability of the organization.
 Cost benefits- Every organization tries to find way to maintain their efficiencies by
cutting their costs. In this factor, an ERP system can help to increase business

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efficiency by bringing in adequate cost benefit factor to the organization. The
organization will be able to decrease its inefficiencies with administrative and
inventory and will be able to reduce the costs. The communication between various
departments will become easier preventing the organization from investing in extra
infrastructures. The organization will be able to save cost and money as it won’t
require developing different data centers for different departments. The organization
will be able to access a centralized database. The ERP system will help the
organization to achieve business efficiency by reducing the operating costs. The
system will be able to merge all the elements of the business into one single
centralized system. This will allow the organization to reduce their costs in
unprofitable areas and improve the business processes. The ERP system will be able
to decrease the inventory and control costs. By reducing the operating costs, the
organization will be able to enhance its marketing capabilities as well as customer
service support.
 Management integration- Different department of the organization are integrated into
a single program by the ERP that lets the users access a centralized database having
information on figures, invoices, orders and client information. The users who will be
accessing the system will need proper training on the system and will be able to
perform changes in real time. The management will be able to properly store
information and the data would not get lost in any spreadsheet or applications.
The Level of Efficiency of the Technology Implementation
Initially, the company faced some difficulty with the new system but the company
regained its efficiency over time.

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During the initial days, the company manufactured excess products due to some IT
related issues which costed the company over $11 million. The company’s warehouses were
packed with chocolates at the starting of the year due to the wrong implementation of the
SAP ERP (Sykes, Venkatesh and Johnson 2014). Cadburys was planning on saving over
$500 million dollars from the implementation of the new ERP system but the plan did not go
accordingly.
The company improved the efficiency of the system over the years. To reduce the
number of inefficiencies the company desperately needed a system for managing its fast
paced growth. Cadburys managed to increase the business efficiencies of several department
with the SAP ERP implementation (Leyh and Sander 2015). It allowed the company to
maintain and track its progress by including the marketing variables. The new system allowed
the company to improve the management system of its warehouses and enhance the branched
structure of its offices. The implementation of the SAP ERP was time consuming in the
beginning but the successful installations were a lot quicker saving the company a lot of
money and time. The SAP ERP system allows Cadburys to improve its internal processes
which was pressurized by the stakeholders of the company for quite a while. As the new
system allowed the company to check its progress and assess if it is in the right track, it
helped the company to design an enhanced customer service system (Supramaniam, Abdullah
and Ponnan 2014). The company also benefitted from the system’s cross functional
implementation for improving process efficiency. Also, after initial research, the company
chose the SAP ERP system as it was a renowned brand. This allowed the company to
streamline their process of installation without any issues. Cadburys also benefitted for the
vendor connected portal which allowed it to check the movement of its inventories and make
appropriate decisions accordingly.

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The company eventually manage to increase its system efficiencies despite the
problems faced by it during the implementation phase of the ERP system.
Potential security risks and breaches
There are several security breaches that have occurred in companies using an ERP
system. Some of the potential risk factors re written as follows:-
With the dawn of the information age, cyber-attacks have been a constant risk for
organisations using IT systems. The cyber attacks hve grown with the years and the ERP
system, being an IT system is no exception (Rajnoha et al. 2014). The attackers usually attack
the ERP system to steal confidential data or consumer data. Most of the times, they use
malwares to bloat the system.
Sometimes, the ERP systems fall prey to the age old DDoS attacks or Distributed
Denial of Service. They usually attack by overwhelming the target website by a lot of
misidentified traffic. A number of online devices are used which are known as botnets. The
attack does not intend on beaching the security perimeters of the ERP system or stealing
confidential information. Rather, the attacks are targeted towards making the entire system
immobile. After the DDoS attack, the cyber attackers can then use other malicious activities
to attack the security perimeter using the DDoS attack as a cover (Shaul and Tauber 2013). It
is significantly different from DOS attacks as in the former attack single network is used to
exploit a vulnerability of a software like exhausting its CPU and RAM usage. The DDoS
attacks on the other hand use a collection of connected devices to attack the server of the
system occasionally getting remote control. This is a serious security flaw for ERP systems
that are cloud based as the major business functionalities of the company are shifted to the