Escape Travel Pitch: A Mobile Tourism App - University Assignment

This document is a pitch for 'Escape Travel,' a mobile application designed to address the growing demand for portable tourism guides while overcoming the limitations of existing mobile applications. The app targets a broad customer base across all age groups, offering personalized recommendations based on user preferences, and aims to provide a tool that is both easy to carry and readily available. The pitch identifies key competitors, including traditional travel guides and existing mobile applications, and emphasizes 'Escape Travel's' unique focus on user needs and comprehensive features. Revenue generation strategies include premium services and advertisements. The team highlights their technical background and analytical skills as key strengths for successful development and implementation. The pitch concludes by seeking financial support and strategic partnerships to enhance the app's capabilities and market reach. Desklib offers a variety of resources, including past papers and solved assignments, to aid students in their studies.

Running head: PITCH: ESCAPE TRAVEL
PITCH: ESCAPE TRAVEL
Name of The Student
Name of the University
Author Note

1PITCH: ESCAPE TRAVEL
Hi, I am [Name of the Student]
From [Name of the University]
The Problems we are solving [Tourism is an ever growing industry and with it the demand
for portable guides are increasing. Mobile applications are fulfilling this role but there is still
needs of tourist that wants unnoticed and hence leading to their dissatisfaction with the
mobile application.]
Our Solution is [to provide the tourists with an adequate tool that is devised according to
their demand, satisfies their needs, are easy to carry and available to them at all times.]
This is a huge opportunity because [the dissatisfaction of the tourism mobile application
users are at peak and they are in dire need of an application that understand their needs and is
willing to offer them the satisfaction they desire. Additionally, the surge that tourism is
witnessing every year can be leveraged by the application.]
Our target customer [are all age groups. The application will have a pre-stored data that will
be categorised according to the age group. The tourist of the age 18-30 will be recommended
to the high energy places while the tourist of 30 to 50 age group will be recommended to the
places where they can learn. The learning places will include some historic monuments,
corporate places and will also recommend the users of places where an event such as
seminars, lectures and other similar learning events are scheduled to happen. The age group
above 50 will be recommended to the places that are quiet and peaceful. Though, it should be
noted that the recommendation of the places may vary according to the details and interests
entered by the user in the application system. Hence, there is no age or quality specified
targeted audience for the application, instead all the tourists that are technically sound about
the use of smart devices are the targeted customer.]

2PITCH: ESCAPE TRAVEL
Our competition includes [ are the travel and tour guides. The travel and tour guides still
earn preference from the tourists who are not mobile friendly and believes in manual
operations. Additionally, the mobile applications that exists in the market are also our
competition. The previous mention actors and objects will be our economic competition. The
technical competition includes development of an adequate app that will have a small
database within itself and is capable of recommending stored data according to the input
made by the user of application. The development competition includes the coordination
within the team, effective, efficient and equal distribution of the work among the team
members. Finally, the functionality completion includes a sustainability, durability, security
and visibility of the proposed application.]
We are better because [our application is developed by taking consideration of the needs of
the tourists while offering them the basic feature that are desired in a tourism application.]
We make money by [the premium service that the application will offer and through
advertisements. The application will offer a premium service in which a tourism expert will
prepare the tour schedule of the tourist and for that service we can charge the customers. We
will also promote the hotels, shopping destinations and other organisations who survive on
the hospitality services.]
Our team can do this because [ we are from technical background and we have learnt
development of applications and other necessary essentials. Additionally, we are also capable
of analysing the existing applications by its features, functionality, visualise and other critical
factors. The knowledge of analysing application will be used to the most prominent tourism
applications in existence and identifying the gaps. Depending on the gaps will we build our
application and hence we claim that we will succeed.]

3PITCH: ESCAPE TRAVEL
Next we will [attempt to associate with hospitality providers around the globe. It will enable
us to get more finance through advertisement through which we will be able to further
research on the application in consideration and further enhance its capabilities. The
capabilities that we will focus is to make the application capable of self-learning. We will
also attempt to add features that holds capability of analysing the data and predict the nature
and interests of the user so that adequate recommendations can be made for the user.]
What we need right now is [financial support to establish a stronger platform for the
application and associates that can offer us their services in making the service offered by us
more effective and efficient. Additionally, we will need the hospitality service providers for
advertisement and association with the app that will help in promoting the app while
supporting it financially.]
To summarise [ we would like to say that the proposed application is a great opportunity
because appropriate tourism tool is in demand. Additionally, the application of consideration
has been devised according to the needs of the tourist that offers it extra perks over its
competitors.]