Comparative Analysis of Three International Markets for ESIL

This presentation analyzes the best market and marketing opportunities for Eastern Silk Industries Limited (ESIL) across America, Dubai, and Bangladesh. The assignment utilizes secondary data to assess brand competency and challenges in each market. The company background details ESIL's product range, export destinations, and core competencies. The presentation includes competitor analysis, supplier identification, and service agent availability for each country. It examines demographic, economic, legal, political, and technological factors. Based on the analysis, Bangladesh is recommended as the most viable market due to its market potential, demand for silk products, and cost-effective labor. The presentation concludes with references to relevant academic sources.

MARKETING IN
INTERNATIONAL
ENVIRONMENT
NAME OF THE STUDENT:
NAME OF THE UNIVERSITY:

INTRODUCTION
Aim
– The aim of the following assignment is to analyse the best possible market and marketing opportunities for a
company in different markets across the globe. The company selected for the study is Eastern Silk Industries
limited. The markets of America, Dubai and Bangladesh has been selected to carry out the study on brand
competency and challenges faced by the company.
Methods
– The secondary method of data collection has been used to collect the data regarding the company and also the
data regarding the competitiveness in the market. The secondary method of data collection has been selected as
because it ensures the selection of the reviewed and genuine information.
Limitation
The different information collected have not been able to fill the gap at some areas as vital market
information of different countries could not be collected. Apart from this the lack of time also limited the data
collection process.

COMPANY BACKGROUND
– Eastern Silk Industries Limited is an Indian company based in Kolkata which was
established in the year 1975
– The company is involved in the manufacturing of a number of different kinds of
products like silk yarn, fabrics and also home furnishings and fashion fabrics.

COMPANY BACKGROUND
– The major export destinations of the company includes USA, Middle East,
Europe, Japan, Canada and some other countries of the globe.
– The company with its advanced range of quality products implements the best
possible strategies that helps it to be the producers of one of the best global silk
products.

COMPETITORS
– America- American Silk Mills
– Dubai- ABFAB Fabrics and Como Luxury Fabrics
– Bangladesh- B.D Textile Mills Pvt. Ltd, Usha Silk industries

SUPPLIERS
– America- Local suppliers forms the main part of the following market.
– Dubai- International suppliers are the only form of chance in Dubai market
– Bangladesh- Local suppliers are the mains as supply chain is quite cheap than
the other two counties.

SERVICE AGENT
– America- The service agent of the organization will be easily available in
America
– Dubai- The service agent of the organization will be easily available in Dubai
– Bangladesh- The service agent of the organization will be easily available in
Bangladesh

DEMOGRAPHY

ECONOMY

LEGAL AND POLITICAL
AGENDA
Legal Agenda Political Agenda
America Federal and State level Laws Stable political situation
Dubai Monarch Laws Stable political situation
Bangladesh Democratic laws Stable but problematic

POLITICAL LEADERSHIP AND
CULTURAL BACKGROUND
Political leadership Cultural Background
America Federal republic Open culture
Dubai Constitutional Monarchy Conservative culture
Bangladesh Democracy Mixed culture

TECHNOLGY FOR 3
COUNTRIES
– America- High use of technology
– Dubai- High use of technology
– Bangladesh- Low use of technology as manual labour is more preferred

SELECTION OF THE BEST
COUNTRY
– According to the report undertaken here the best country to carry out business
operations for ESIL will be Bangladesh.
– The presence of a good market and the demand for quality silk products gives
an added advantage to ESIL.
– Apart from this the company will also be able to find cheap labour which will
help in the supply chain process and will make the production cost effective and
in turn increase the profit of the organization.

REFERENCES
– Dikova, D., Van Witteloostuijn, A. and Parker, S., 2017. Capability, environment and
internationalization fit, and financial and marketing performance of MNEs’ foreign subsidiaries:
An abductive contingency approach. Cross Cultural & Strategic Management, 24(3), pp.405-435.
– Easternsilk.com. (2019). About Us. [online] Available at:
http://www.easternsilk.com/Home/AboutUs# [Accessed 21 Sep. 2019].
– Hapsari, C., Stoffers, J. and Gunawan, A., 2017. The Influence of Perceived Cultural and Business
Distance on International Marketing Strategy Decisions; A Case study of Telkom Indonesia
International. International Review of Management and Marketing, 7(3), pp.238-245.
– Morschett, D., Schramm-Klein, H. and Zentes, J., 2015. Strategic international management (pp.
978-3658078836). Springer.
–