Comparative Analysis of Three International Markets for ESIL
VerifiedAdded on 2022/11/09
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This presentation analyzes the best market and marketing opportunities for Eastern Silk Industries Limited (ESIL) across America, Dubai, and Bangladesh. The assignment utilizes secondary data to assess brand competency and challenges in each market. The company background details ESIL's product range, export destinations, and core competencies. The presentation includes competitor analysis, supplier identification, and service agent availability for each country. It examines demographic, economic, legal, political, and technological factors. Based on the analysis, Bangladesh is recommended as the most viable market due to its market potential, demand for silk products, and cost-effective labor. The presentation concludes with references to relevant academic sources.
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