eSports Business: Sponsorships, Risks, Marketing and Growth

This report provides a comprehensive overview of the eSports business, examining its various facets. It starts with an introduction to eSports, defining it as a professional gaming competition, and then explores its global growth and the role of marketers within the industry. The report delves into potential business risks associated with investing in eSports, emphasizing the need to identify specific industry dependencies. Furthermore, it analyzes the process of setting up a sponsorship deal for an eSports team, considering the implications for companies like Happy Worker Ltd. The report concludes by summarizing the key findings and provides references for further reading, highlighting the dynamic nature of the eSports landscape and its potential for businesses.

Business Skills
(E-Sports)

Table of Content
• Introduction
• Esports
• Global growth of eSports
• Marketers in eSports
• Potential business risks of investing in eSports
• Setting up a sponsorship deal for an eSports team
• Conclusion

Introduction
Business skills are an essential part of an organisation, which
helps them to achieve their goals and objectives effectively.
Business skills are skills that makes operations of a company
efficient like, fine financial management, leadership,
networking, marketing and sales, etc.

Concept of eSports
E-Sports can be said as professional gaming, is a form of
competition under the facilitation of electronic systems,
mostly video games.
Human-computer interfaces carry out the input of teams and
players along with the output of the eSports system.

Global growth of eSports
Loosely defined eSports, the professional gaming
competition is seem to be on an exponential rise in
worldwide popularity, especially among young men.

Continued...

Marketers in eSports
The major portion of valuation of eSports industry, 275
million GBP, arrives from advertising and sponsorships.

Potential business risks of investing in eSports
The risk in association with investing in an eSports team
requires to identify the specific aspects on which the unique
industry is dependent on.

Setting up a sponsorship deal for an eSports team
As per considering Happy
Worker Ltd's idea of
marketing their brand by
investing on an eSports
team, there are both risks
and opportunities to be
opened up for the company.

Conclusion
The report has dealt with Happy Worker Ltd's plan to invest
in an eSports team and the scope of that certain marketing
idea.

References
Fullerton, S., 2010. Sports marketing.
Korpimies, S., 2017. ESports Sponsorships.
Pitkänen, J.J.K., 2015. Value creation through sponsorship
in electronic sports.

THANK YOU.