Strategic Analysis of Essendon Food Solutions Case Study

This case study analyzes Essendon Food Solutions (EFS), a multinational food ingredient company, founded by Jonathan Jacob and Henry Shultz. The analysis covers various perspectives, including internal factors like human resources, resource allocation, and organizational structure, and external factors such as commitments and regulations. The study examines the effectiveness of the company's marketing strategies and the challenges faced by the R&D department in terms of innovation and technological advancement, highlighting issues within its subsidiaries, EnzymeTech and Essendon Emulsifiers. The study emphasizes the importance of improving HR practices, fostering better relationships with stakeholders, and enhancing marketing efforts to achieve long-term organizational growth and address internal inefficiencies. The case study also stresses the need for technological advancements within the R&D department and suggests strategies such as patent analysis to stay updated with the latest industry trends.

DYNAMIC STRATEGY
AND DISRUPTIVE
INNOVATION
Subject- Management
(Essendon Food Solutions)

INTRODUCTION
• Essendon Food Solutions is a multinational food ingredient company,
established in 1979.
• Jonathan Jacob and Henry Shultz are the founders of the company,
which is having more than 800 employees support.
• $1.6 billion revenue have been generated and helped the company to
achieve various milestones.
• Enzyme Teach and Essendon Emulsifiers are the two subsidiaries of
the organizations

INTERNAL PERSPECTIVE
• Human resources managers are not as capable as they should be, to
deliver the best performance for the betterment of the company.
• HR executives are not well aware about the role and company’s goal.
• HR managers have not recruited the legitimate people as employees,
which is creating hurdles for the development growth of the
organization.
• The Human Resource managers must increase the skills, regarding the
regarding the recruitment process of the company.

INTERNAL PERSPECTIVE
(CONTD.)
• The higher designated managers are not having enough particle
knowledge that are required to run a business.
• The managers are having microbiology degree from the universities,
which is not related to the company’s industry.
• Resource management is very important to deliver the best solution
for the organizational development.
• Increasing the relationship is necessary to achieve the financial long-
term goals of the firm.

EXTERNAL PERSPECTIVE
• Commitments are one of the crucial factors, which determines the
long-term sustainability of the company.
• Shareholders, investors and suppliers are the key elements for an
organization.
• Increasing the relationship level with the investors, shareholders and
suppliers have many benefits for the company.
• Breaching commitments should not be encouraged by the
organization.

EXTERNAL PERSPECTIVE
(CONTD.)
• The policies and regulations must support the sharing idea
prospective, so that each employee can share their prospective for a
better organizational growth.
• A friendly regulation also allows the employees to execute their skills
to ensure better performance of the company.
• Stakeholders and the investors must play a major role to bring new
ideas to enhance the regulations quality of the company.
• Improving the law and policies of the organization will help to gain
stable growth in the long-term prospective.

MARKETING PERSPECTIVE
• It is a necessary requirement for a business organization to reach to the
customers as many as possible.
• Companies who are able to fill the gap of needs or requirements of the
customers achieves success.
• Marketing prospective is as important as other prospective which must
be possessed by a firm in order to gain success.
• The EFS organization suffers a significant loss due to the absence of
proper marketing team.

MARKETING PERSPECTIVE
(CONTD.)
• There are some specific products that do not have that much of
importance in the Australian market but has a significant amount of
potential in the market of Asia.
• Standard classifiers must be supplied by the organization.
• A technical sales executive team must be established.
• Marketing objectives can be achieved by the collaboration of
marketing and R&D department.

TECHNOLOGY PERSPECTIVE
• The technological strategies plays an important role in achieving
success of the organization.
• The company has identified several issues regarding the R&D
department which the firm inspects as a backdated team in terms of
innovative development in research and technology of the firm.
• The department have a profound knowledge and experience of the
various implications in Enzymetech.
• The organization has taken an initiative to develop its R&D
department.

TECHNOLOGY PERSPECTIVE
(CONTD.)
• The R&D department have a lack of expertise in the company
• Essendon Emulsifiers, the important subsidiaries that the company, faced a
lack of performance, due to the absence of the technical sales executives.
• It is reported that more than 80 percent of the R&D staffs are not be able to
deliver their quality of work since they have a lack of practical experience
due to unavailability of proper lab instruments in the department.
• The patent analysis can be included for recognizing latest technologies from
the other corner of the world and to implement those in the respective sectors
in the organization.

CONCLUSION
• The above-discussed case study is based on the various perspectives of
the organization, Essendon Food Solutions (EFS) regarding its
internal, external, marketing and technology
• The interior view is included with human resources, resource
allocation, cultures of the organization and structure of the
organization
• Along with that, the paper also emphasizes on several external factors
such as commitments and regulations of the organization

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