MBA501 T2 2019: EFS Case Study - Disruptive Innovation

This case study analyzes Essendon Food Solutions (EFS), a company founded by Jonathan Jacob and Henry Shultz, exploring its dynamic strategies and the challenges of implementing disruptive innovation. The analysis covers internal perspectives, including HR management, resource allocation, and organizational structure, highlighting the impact of experienced employees and shareholder relationships. External factors, such as commitments to stakeholders and the effectiveness of regulations, are also examined. The marketing and technology perspectives are assessed, including the strengths and weaknesses of the marketing department and the utilization of technology within the R&D department. The study concludes by identifying factors hindering disruptive innovation, such as a lack of experienced employees and inefficient technology utilization, offering insights into how EFS can improve its approach to innovation and strategy.

D Y N A M I C
S T R A T E G Y
A N D
D I S R U P T I V E
I N N O V A T I O N
E S S E N D O N F O O D
S O L U T I O N S

INTRODUCTION
• Innovations are one of the key areas which necessary for a business organization to enhance
their business dynamic strategies and the performance.
• Essendon Food Solutions (EFS) is a company which was founded by Jonathan Jacob & henry
Shultz.
• Currently, the company is having more than 800 employees support around the globe, because
the commonly operates internationally.
• Most of business organizations also follow the same methods to enhance their business
strategies to enhance their revenues by implementing different innovative strategies to the
organizational architecture

INTERNAL PERSPECTIVE
• Human resource (HR) management is one of the key areas that are related with
the success of an organization
• Essendon Food Solutions (EFS) are also having a HR department to deal with
many situations on behalf the company.
• Essendon Food Solutions (EFS) has made a culture where the greatly
experienced employees have been designated as one of leaders of the company.
• The culture helps the company to make some of the critical decisions when
required.

INTERNAL PERSPECTIVE
(CONTD.)
• Resource allocation is one of the key criteria that must be achieved in order to increase
the sustainability and the overall development of the disruptive innovation in the
organization
• The company is maintaining a decent relationship with the shareholders, as it is helping
the firm to invest in new disruptive innovation.
• The organizational structure is one of the key areas of a company, a larger structure
creates more hurdles to apply the disruptive innovation
• The company is having decent organizational structure which can be developed to
enhance the support of applying the disruptive innovation in the firm

EXTERNAL PERSPECTIVE
• Commitments are one of the major factors by which the company is able to
manage the entire business and earn revenues from the market.
• Essendon Food Solutions (EFS) is committed to their relationships with the
shareholders, investors and suppliers.
• The company is maintaining a good relationship with them, it is allowing the
organization to focus on installing disruptive innovation.
• The research and development team and the marking of the company, are
required to improve their knowledges about the market competition and the
latest trends.

EXTERNAL PERSPECTIVE
(CONTD.)
• The flow of the disruptive innovation can be affected if the regulations of the
organizations are not appropriate with the business structure.
• In any business organization it is important to have an ideal regulations or
policies to enhance business performance.
• Essendon Food Solutions (EFS) is also following a strict policy, but it is not
the best for the company.
• . In the organization the major decisions have taken by the directors or the
higher designated officers.

MARKETING PERSPECTIVE
• Marketing department in an organization is one of key function, which helps to
company to show showcase and promote their product to the customers.
• A marketing department helps the company to increase their sells.
• There are different dynamic strategies related with marketing activities, are
entirely depended on the Research and development department.
• Essendon Food Solutions (EFS) is having a research and development
department in their organizational architecture.

MARKETING PERSPECTIVE
(CONTD.)
• The marketing department of the organization are not having the best support,
which can enhance their innovation on their marking strategies.
• the managers are also having less experiences in the practical market.
• The marketing team is concentrating on improving their skills by applying
several dynamic strategies and concepts, which will help the organization to
enhance their business.
• The HR team of the company is also arranging some training classes to sharpen
the sales managers skills.

TECHNOLOGY PERSPECTIVE
• Technology is one of the critical areas which can determine the success rate of
the company.
• An organization which is technologically well innovated, can make good
growth in the industry.
• Technology helps the company to enhance their productivity and powered up
the entire business performance, which creates much profits for the
organization.
• Disruptive innovation requires best technological architecture in order to
deliver the best quality work.

TECHNOLOGY
PERSPECTIVE (CONTD.)
• Essendon Food Solutions (EFS) has invested a lot, to make a good
technological support for their work.
• The research and development department of the company is having the
responsibility to make use of the technology which can be used to enhance the
business performances of the company.
• The R&D department team is doing a decent work, with some of the technical
instruments, but due their less experiences in the technology, most of the
technical instruments ae not being used properly.
• The organization is not fully utilizing the technologies that are available in the
company.

CONCLUSION
• There are various perspectives of the company has been discussed in this study,
which is resisting the implementation the disruptive innovations in the
company.
• The study has elaborated the various internal perspectives which is affecting
the business for lacking the supplies of experienced employees related with
business profile.
• . There are also some of the external perspectives that has been discussed in
order to understand the influences of the external factors which is creating
hurdles for the disruptive innovations.
• The context has also measured the benefits of the marketing strategies and the
executives in an organization.

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