Estele B10: Presentation on the Business Rationale for Infant Formula

This presentation provides a comprehensive business rationale for the launch of Estele B10, an amino acid-based infant formula. It highlights the product's unique selling proposition, which is its specific amino acid composition, and targets infants who may have difficulty digesting intact proteins. The presentation details the business objectives, including revenue generation and market penetration, along with the target audience, marketing strategies, and competitive landscape. It also includes a SWOT analysis, financial considerations, and references to support the proposed business plan. The marketing strategies include a strong focus on website development and social media platforms to effectively reach the target market. Legal, ethical, and professional considerations are also outlined, including the need for regulatory compliance and adherence to industry standards. The presentation aims to demonstrate the viability and potential success of Estele B10 in the infant formula market.