This report critically reflects on the ethical issues present in social media marketing, particularly focusing on aspects like data privacy, social responsibility, and business ethics. It explores the importance of respecting autonomy, dignity, and privacy while maintaining scientific integrity and maximizing benefits while minimizing harm. The report also touches upon the need for consent forms, anonymity, fair treatment, and confidentiality in research involving human participants. It emphasizes the importance of adhering to ethical guidelines in research practices and designs, ensuring that data collection methods do not harm individuals or communities and that all sources are credible and up-to-date. Furthermore, it considers the social responsibility of organizations in their social media performance and highlights strategies for mitigating risks associated with data collection and storage.