Critical Analysis: Ethical Communication and Business Achievement

This essay critically analyzes the essentiality of ethical communication for business success. It begins by defining ethical communication and its importance in building trust and persuading audiences. The essay presents arguments both for and against the necessity of ethical communication. Arguments supporting its importance highlight transparency, credibility, and long-term customer retention, while arguments against suggest that the meaning of ethical communication varies and that profitability may sometimes overshadow ethical considerations. The essay utilizes ethical communication issues to illustrate the arguments. The author concludes by stating a final position, emphasizing that ethical communication is vital for building a sustainable business that values honesty and employee morale, ultimately leading to long-term profitability and success. The essay references various academic sources to support its claims.

Running head: ETHICAL COMMUNICATION IN BUSINESS
Ethical Communication in Business
Name of the Student:
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Author Note:

1ETHICAL COMMUNICATION IN BUSINESS
Abstract
The primary purpose of this essay is to elucidate on the importance of ethical
communication for a business. The essay also throws light upon the arguments that
states why the ethical communication can help a business in achieving the success.
The essay talks about how ethical communication can help business in the area of
transparency that helps it in winning the confidence of customers.

2ETHICAL COMMUNICATION IN BUSINESS
Communication is the part and parcel of any business to succeed. It is the
mode through which information has to be passed on to the target consumers, or
across the various departments of the business (Pearson 2017). It is required that
this communication process is effective in nature, keeping the elements of
communication in mind. However, whether this form of communication has to be
essentially ethical is a matter of debate. This essay looks at the arguments that
balance out each other in the debate. Ethical communication is a method of
persuasive communication. If a business does not communicate in a persuasive
manner, it is going nowhere in influencing people to push and support the business.
This is the reason why the main argument of this essay is that ethical communication
is indeed an essential in business.
As discussed earlier, ethical communication is a more effective form of
persuasive communication. This is an essential in making sure that a business is
effective in persuading the audience to try out the business. Ethical communication
from a business conveys credibility of that business, which further convinces the
audience to come to a touchpoint with the business. It is a general sense that if
someone approaches a person to sell something, in a rather unethical manner, it is
highly likely that the person would not be bothered to even think about buying what
the seller has to sell. Same is the philosophy in this context. Consumers want to be
contacted in an ethical manner, in return for the money that they spent on availing
the product or service which the business has to offer. This is the reason why a
business must pursue ethical communication in order to make sure that they do not
lose out on valuable customers. Competition is high in the market and it must be
noted that every competitor of a business is trying everything that it can to ensure
that they are effective in persuading a section of the target market, to increase their
market share (Gallagher, Miller and Roso 2016). In such a scenario, it would be
foolish for a business to not try its best to communicate ethically with its target
market to retain its customers, or stay competitive in the race. Ethical communication
can only be compromised in a situation when a business knows that it has an actual
or virtual monopoly in the market, letting customers with few options than to buy from
the same seller.
Ethical communication can be said to be integral for the success of a
business as it can help in ensuring clarity that can prove to be positive for the growth

3ETHICAL COMMUNICATION IN BUSINESS
of the business. Ethical business communication can make the employees
understand about the principles of the organization that can help in ensuring the
prosperity of a business. The ethical communication can play an important role in
removing the confusion of the public that can act to the benefit of the company. The
timeliness of the communication is another important factor that can help a business
in the long run. The problems should be acknowledged in an organization that can
help in keeping the important people informed regarding the important aspects in an
organization. The direct communication can play a crucial role in maintaining the
employee morale that can help in the success of an organization. Ethical
communication can be established in the business in the event of the management
of the organization being transparent that can help in the growth of an organization
(Xu, Loi and Ngo 2016). Transparency along with the open communication can help
in improving the performance of an organization. It can help the organization in
achieving the desired business goals along with the objectives. The ethical
communication within the framework of an organization can help in bringing the
various kinds of departments together with the help of the element of co-ordination.
The ethical communication can help the employees in getting access to the relevant
information that can help in the effective completion of the jobs.
Ethical communication can be said to be not pivotal for the success of the
business as the meaning of “ethical communication” depends on the element of the
context. It can hence be said that the meaning of ethical communication varies from
one person to another person. The communication guidelines can only be applicable
in relation to certain situations and it can hence be said that ethical communication is
not mandatory for the success of a business (Blaschke and Schoeneborn 2016).
There exist some kind of communication guidelines that can be said to be applicable
in relation to certain situations. There are certain situations that can be said to be
ethical by one person and unethical by that of another person. The aspects of that of
ethical communication has to be considered in boundaries of issue that is at hand.
The corporate image along with the motivation are important elements that can help
in the determination of success of a business (Lewis 2019). The ethical behaviour is
a concern of the companies and the communication efforts can be said to be the
public face of the company. The communication efforts are subjected to various
kinds of scrutiny from the regulators, investors, consumer groups along with the

4ETHICAL COMMUNICATION IN BUSINESS
legislators. The aspect of the ethical communication needs the relevant information
that can prove to be difficult for a company.
Ethical communication can be said to have become redundant in today’s
world owing to the fact that the meaning of ethical communication varies from one
age to that of another. In the previous times, handshake along with eye contact can
help in the establishment of a binding agreement. The people in the earlier age had
to rely on the words along with the simple promises. The people involved in the
business cannot act in an ethical manner in the present age as they have to make
the business earn the profits. Profitability is the primary concern of the business of
the present age and hence the business cannot always abide by the means of the
ethical communication (Wright 2016). The business cannot stay true to the words in
the present age as they have to help the business make the profits within the
competitive environment. The people in business makes many kinds of promises but
they are not kept on account of the fact that the particular business have to make a
large amount of profit that can help them in staying relevant in the present age.
There are certain times when the consumers are ensured that they would get a
product on the basis of their choice but the business fails to deliver the expectations
of the customer (Adler, Rodman and Du Pré 2016). The business make the profits by
not abiding by the demands of the customer. It can hence be said that ethical means
of the communication is not of crucial importance in the present age.
On the basis of the above arguments it can be said that ethical
communication is as essential element of the business in the present age. The
transparent communication methods can help an organization in building the
element of the credibility among the consumers. It can make the business serve the
interests of the common people. It can help a business in staying ahead of
competitors and it can help them in survival in that of the long run. The highest
regard of the aspect of honesty can help the business in winning the confidence of
the customers. The ethical communication can help in retaining the customers that
can ensure profitability of company. Honesty is an important principle that can help a
company in staying profitable within that of the competitive environment (Bonaccio et
al. 2016). It can hence be said that ethical communication can take a business in
moving ahead in the long run. It can help a business in rising above the element of
competition that can help them in earning a large amount of revenue. Direct ethical

5ETHICAL COMMUNICATION IN BUSINESS
communication can help in maintenance of morale of employees that is of crucial
importance in that of the present age. The primary function of the business in the
present age is to make the products in a certain manner that can help it in making
the profits this taking care of the aspect of its survival. The ethical communication
can prove to be damaging for the profitability of a firm and it stall in a way of it in
achieving the success.
Communication is an essential part of the business that can help a business
succeed in the competitive environment. Communication helps the business in
conveying the information to that of target customers. Effective communication can
play an important role in persuading the audience. It can play an important role in
persuading audience that can help a business in staying ahead of competitors. It can
help in growth of business that can help in helping the business achieve the success.
It can help employees in understanding goals of organization that can make the
employees walk in a particular direction.

6ETHICAL COMMUNICATION IN BUSINESS
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