This report provides a critical analysis of ethical issues encountered in research, focusing on a project examining customer relationship marketing and customer satisfaction within the food retail sector. The report outlines the aim, objectives, and mixed-methods research methodology employed, including qualitative and quantitative approaches. It delves into crucial ethical considerations such as respecting the autonomy, privacy, and dignity of research participants, ensuring scientific integrity, and upholding social responsibility. The discussion includes strategies for informed consent, maintaining confidentiality and anonymity, and maximizing benefits while minimizing potential harm. The report references relevant literature and includes a research ethics checklist to identify potential risks and ensure ethical compliance. The assignment highlights the importance of ethical conduct throughout the research process to support social and moral values, leading to improved customer satisfaction and a more informed and healthy society. The report also references the BERA code of ethics and Data protection act.
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