Analyzing Ethical Factors Affecting CFOODSTORE Consumers' Decisions

This report provides a literature review on the ethical issues surrounding consumer purchasing behavior in the CFOODSTORE in Singapore. It examines the impact of ethical sourcing and sustainability on consumer decisions, analyzing how these factors influence the profitability and productivity of the business. The report explores the advantages and disadvantages of ethical sourcing, emphasizing its effects on brand image and consumer loyalty. It also discusses the importance of ethical sourcing in relation to consumer willingness to pay for sustainable products and the need for businesses to maintain operational efficiencies while prioritizing ethical practices. The review includes a critical analysis of various research papers, highlighting key themes and implications for businesses and consumers in the context of ethical product sourcing and consumer behavior.

Review 1
Applying Mixed Methods Research to Business

Review 2
Contents
Introduction......................................................................................................................................3
Description of the search process....................................................................................................4
Critical analysis of the literature......................................................................................................5
Implications and Conclusion...........................................................................................................8
References........................................................................................................................................9

Review 3

Review 4
Introduction
This report relates to the various review of the literature on the ethical issues related to the
purchasing consumer behavior in the context of CFOODSTORE in Singapore. Consumer
behavior matters a lot in any business organization. In Singapore, the seafood has a very big
demand, and the purchasing decision of consumers affected the profit and loss of the
organization. In the particular behavior of the consumers, the overall business gets affected
(Dubey, et al., 2017). The consumer behavior is related to the purchasing decisions related to the
products. This report includes a detailed review regarding the particular process of consumer
behavior in the CFOODSTORE of Singapore (Hatami-Marbini, et al., 2017)
The project aims to analyse that the ethical factors affect the purchasing decision of consumers
as related to the CFOODSTORE in Singapore.
This is all relates to the business of seafood in Singapore. The project has several objectives,
which are discussed below:
 To analyse the impact of consumer decision in organization.
 To analyse the purchasing decision of consumers in business performance.
 To determine the ethical sources included in the purchasing decision of consumers.
The whole review is based on the ethical issues arise in the purchasing decisions of consumers in
a particular business. The various aspects of the business are included in this review of the
literature. The several articles are included to analyse the impact of the ethical issues in the
decisions of the consumers.

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Description of the search process
The search process in this review of the literature based on the analysis of different factors
related to the consumer decisions in the organization of CFOODSTORE related to the business
of the selling of seafood. The searching for literature is very important for the proper analysis of
the topic. The review of literature includes several points to discuss the topic, which based on the
decision of the consumers on the purchasing process of the products. The various steps are
included to do the review of the literature on the specific topic, which is like to decide the proper
areas of research, research the articles to review, describe the key points considered in the
articles and describe all the possible outcomes of the related topic. The ethically sourced seafood
is used due to the consumer decision regarding the purchasing of products. The search process
plays an important role in this report as it includes a brief review of the related topic. The proper
organization is needed for conducting the literature review.

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Critical analysis of the literature
Introduction of ethical sourcing and sustainability
The ethically sourced deemed is a very important factor that directly affects the purchasing
decision of the consumers. As the ethically sourced products include several ethical issues relates
to the consumers and this directly affects the purchasing decision of the customers. The ethical
sourcing is used to resolve the ethical issues occurred n the process of the business. The ethically
deemed products distract the minds of the customer and they decrease the purchasing process of
the products. The purchasing process of the CFOODSTORE is very much affected due to their
ethically sourced products. According to the Rauter, et al., (2017), it is found that Ethical
sourcing is the process of ensuring the products that are being required proper responsibility for
making the products safe and sustainable. This process greatly affects the business of the
CFOODSTORE and improves the overall strategy of the business. The consumers care about the
ethical sourcing as this is one of the important strategies of the business. The consumers are
willing to pay for the ethically and sustainably sourced products. It has been analyzed that there
is several streams used by the companies to engage in the ethical and sustainable means of the
products (Akhavan, et al., 2017). The practices related to ethical sourcing are very important to
increases the attraction of the consumers and changing their purchasing decisions regarding
particular products.
However, as per the views of the Gardetti, et al., (2017), the ethical sourcing and sustainability
efforts relates to the several business factors, which are, relates to improving the brand image
and reducing the costs of the products. The ethical sourcing is the way of the production of the
products and sold the products. This gives a great impact on the purchasing decisions of the
customers. The purchasing decision is one of the main decision of the customers that greatly
affect the products selling in the market.

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Disadvantages of the ethical sourcing process
There are several advantages occurred in the organization due to the use of the ethically sourced
products. The main disadvantages Is the cost of the products as the cost becomes higher due to
the use of the ethics in the manufacturing of the products. As per the views of the Duane, et al.,
(2019), it is found that the disadvantages reduce the demand of the ethically sourced people the
ethical and sustainability in the business process. However, some factors are beneficial for the
several companies and the supply chain organizations. The ethical sourcing is the process used to
ensure the products being sourced and attain a sustainable way so that workers feel safe and
friendly in the working environment and provides the several social impacts on the process of
sourcing. The procurement process is also involved in the ethical sourcing that respects the
several international standards used to maintain the criminal conducts and the human rights of
the respective organization.
As per the views of the Jacobs, et al., (2017), the several operations inefficiencies are created by
using the ethical sourcing and sustainability programs in the organization. The companies
commit the statement of ethical sourcing and sustainability with the customers due to several
reasons. This commitment creates many disadvantages in the business organization (Oroian, et
al., 2017). The customers get aware regarding the supplier diversity and sustainability efforts so
that the company can grow and make a proper brand of the products. The purchasing decisions
of the customers are greatly affected due to the use of the sustainability and ethical sourcing in
the products. These aspects create several mismanagement in the organizational process.
Affects by using ethical sourcing and sustainability
As per the views of the Gazzola, et al., (2017), to maintain these two important aspects, the
several principles are used in the organization. These principles increase the competitive
advantage in the business and maintain sustainability in the business process. The consumer side
is very important for the proper process of the production of the products and it affects the
purchasing decisions of the consumers.
According to the Baumgartner, et al., (2017), the consumers get attracted towards the
organization that adopted the ethical sourcing and sustainability of the products. The products
need to be eco-friendly so that the workers can work in a safe process. The consumers want eco-

Review 8
friendly products and it increases the overall strategy of the business. The overall position of the
company depends on the purchasing process of decisions and it increases the several
opportunities for the business. The overall brand image gets proper and improves by the using of
ethical sourcing and sustainability of the products. This habit of the consumers is the essential
factor to improve the brand loyalty and brand image of the products.
Personal Considerations
It has been analyzed that the supply chains of the different organizations need to maintain the
overall process of the organization and provide sustainable products to the organization so that
consumers are willing to pay properly for the sustainable products. It has been analyzed that
consumers care about the sustainability of the company and ethical sourcing efforts towards the
products then only they spent their money on the purchasing of the products (Crane, et al., 2019).
This makes the proper brand loyalty of the products and attracts the consumers towards the
organization.
According to the Moraes, et al., (2017), this process can increase the several opportunities of the
business and increase the customer's attraction towards the products of the organization. The
whole supply chain is affected by the opportunities increased due to the efforts of the ethical
sourcing. The business needs to think creatively to maintain sustainability in the products and
manage the operational efficiencies of the organization.

Review 9
Implications and Conclusion
This report has been concluded about the purchasing decisions of the consumers. The ethical
sourcing and the sustainability of the products discussed in this review of the literature .The
review are related with the effect of the ethical sourcing and purchasing decisions which
increases the profitability and productivity of the business. The several disadvantages are also
created due to the use of the ethical sourcing and these disadvantages discussed in the above
literature review. The above review also gives a great impact on the situation of the business and
increases the brand image of the products. The brand image directly affects the consumers and
changes their decisions regarding the purchasing of the products. The ethical sourcing is an
activity that ensures the products to being sourced and it sometimes distracts the mind of the
consumers. This process also impacts on the worker's process as these activities provide them to
work in a safe environment. This is one of the great effects on the customers and improves the
overall process of the customers. This research review gives various implications on the position
and the business of the companies so that it increases their profits. All of the processes are very
beneficial for the customers as well as the selling of the products in the market. The brand image
is overall improved by using these factors of ethical sourcing and sustainability.

Review 10
References
Akhavan, Roya Manuela, and Markus Beckmann. "A configuration of sustainable sourcing and
supply management strategies." Journal of Purchasing and Supply Management 23, no. 2
(2017): 137-151.
Baumgartner, Rupert J., and Romana Rauter. "Strategic perspectives of corporate sustainability
management to develop a sustainable organization." Journal of Cleaner Production 140 (2017):
81-92.
Crane, Andrew, Dirk Matten, Sarah Glozer, and Laura Spence. Business ethics: Managing
corporate citizenship and sustainability in the age of globalization. Oxford University Press,
2019.
Duane, Brett, Darshini Ramasubbu, Sara Harford, Inge Steinbach, Rachel Stancliffe, Kim
Croasdale, and Eleni Pasdeki-Clewer. "Environmental sustainability and procurement:
purchasing products for the dental setting." British dental journal 226, no. 6 (2019): 453.
Dubey, Rameshwar, Angappa Gunasekaran, Thanos Papadopoulos, Stephen J. Childe, K. T.
Shibin, and Samuel Fosso Wamba. "Sustainable supply chain management: framework and
further research directions." Journal of Cleaner Production 142 (2017): 1119-1130.
Gardetti, Miguel Angel, and Ana Laura Torres. Sustainability in fashion and textiles: values,
design, production and consumption. Routledge, 2017.
Gazzola, Patrizia, Gianluca Colombo, Roberta Pezzetti, and Luminița Nicolescu. "Consumer
empowerment in the digital economy: Availing sustainable purchasing
decisions." Sustainability 9, no. 5 (2017): 693.
Hatami-Marbini, Adel, Per J. Agrell, Madjid Tavana, and Pegah Khoshnevis. "A flexible cross-
efficiency fuzzy data envelopment analysis model for sustainable sourcing." Journal of Cleaner
Production 142 (2017): 2761-2779.
Jacobs, Brian W., and Vinod R. Singhal. "The effect of the Rana Plaza disaster on shareholder
wealth of retailers: Implications for sourcing strategies and supply chain governance." Journal of
Operations Management 49 (2017): 52-66.

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Moraes, Caroline, Marylyn Carrigan, Carmela Bosangit, Carlos Ferreira, and Michelle McGrath.
"Understanding ethical luxury consumption through practice theories: A study of fine jewellery
purchases." Journal of Business Ethics 145, no. 3 (2017): 525-543.
Oroian, Camelia, Calin Safirescu, Rezhen Harun, Gabriela Chiciudean, Felix Arion, Iulia
Muresan, and Bianca Bordeanu. "Consumers’ attitudes towards organic products and sustainable
development: A case study of Romania." Sustainability 9, no. 9 (2017): 1559.
Rauter, Romana, Jan Jonker, and Rupert J. Baumgartner. "Going one's way: drivers in
developing business models for sustainability." Journal of Cleaner Production 140 (2017): 144-
154.fuzzy data envelopment analysis model for sustainable sourcing." Journal of Cleaner
Production 142 (2017): 2761-2779.

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Appendix
Summary Table
No. Author(s), year Article Title Research design,
sample size and
characteristics
Content
1. Akhavn, et al.,
(2017)
A configuration
of sustainable
sourcing and
supply
management
strategies
Mixed
method(Two-
step)
The reprts from
99 corporations
is included in
this article
Pedagogy
2. Baumgartner
and Romana
Rauter (2017)
Strategic
perspectives of
corporate
sustainability
management to
develop a
sustainable
organization
Quantitative
methodology
The report from
the 23
organizations is
included
Pedagogy
3. Duane, et al.,
(2019)
Environmental
sustainability
and
procurement:
purchasing
products for the
dental setting
Mixed
methodology
The sample is
taken from the
local people to
understand the
environmental
impact.
Pedagogy
4. Dubey, et al.,
(2017)
Sustainable
supply chain
Mixed Pedagogy