Ethical Dilemmas and Corporate Social Responsibility in Tourism Sector

This report delves into the ethical dilemmas and Corporate Social Responsibility (CSR) within the travel and tourism sector, specifically focusing on cultural and responsible tourism. It examines the challenges posed by cultural tourism, including the motivations of tourists and the importance of responsible practices to maintain sustainable development. The report also analyzes the implementation of CSR policies by travel and tourism businesses, highlighting the role of transparency, environmental considerations, and stakeholder engagement. It discusses the need for industry-wide criteria, consumer awareness, and certification to ensure ethical and sustainable operations. The report concludes by emphasizing the importance of linking quality with environmental and social management to elevate the overall customer experience.

Task 4:
4.1 The ethical dilemmas faced by the travel and tourism sector:
The Cultural tourism, which is developing very rapidly in today's world, by the researchers of
this phenomenon is relatively congruently explained as conscious travelling to facilities and sites
of culture and to visit cultural events and associated in this process of travelling in the different
places and exploring and serving the best services to the customers. Meeting of the travel
participants with these cultural products that is something that considered by them to the culture
as some mental reality and makes them interpreters of these creations. This process resulting in
qualitative enlargement of their knowledge about it and about the surrounding world organized
by a man as its produce the service to that specific customers. It is tourism undertaken by people
- cultural tourists who are prepared to travel, interested in given aspects of culture, have travel
experience, are aware of the need to care about the heritage and contemporary cultural
environment, and are open to other communities, they are cultured and follow the lines of ethics
followed by the organization and the customers as well. The presented image of the cultural
tourist, unfortunately the process cannot be applied to all participants in cultural tourism because
in this group there are people who are not essentially culturally motivated and reaching cultural
facilities and cultural events at general case, guided by fashion, social coercion, desire of mere
entertainment or yet another motivation of that service sector. In recent times the importance of
responsible tourism is growing fast and people are taking more and more assistance from this
sector. The aim of responsible tourism is to maintain sustainable development through providing
the service to the customers, which is the proper ratio between the spheres, not only economic
and ecological, but along with the connectivity of the social things as well. More attention is
drawn to the fact that the travel agents and travel agencies that offer expeditions to the remotest
corners of the globe, are also responsible for ensuring that these areas will remain unspoilt and
they are giving various offers to the customers in many times and the customers also grabbing
this opportunities. Tour operators, in turn, are to ensure that incoming tourists have the
opportunity to more deeply understand the local culture and society as they are getting the
finance from the customers who are living in the environment. They need to care about the
education of tourists, not only about own maximum profits, in order to enable them to travel with

their children and grandchildren and the process will generate consideration of this entire
process.
4.2 Corporate Social Responsibility (CSR) policy of a specified travel and
tourism business:
CSR is largely driven by publicly traded European companies and especially in the United
Kingdom. The travel agents and the organizations related to the travelling and tourists
departments view it as a way to reduce any potential risks that might negatively impact on the
value of their stocks. Thus, they will work with their supply-chain partners to ensure that these
will be more environmentally that means the environment will get benefited from the process
and it will not harm the environment in future. The social responsibility in the operations are also
a considerate thing in this matter. However, for transparency purposes, they expect annual
reports from their partners that document improvements made in the organization and further
check that throughout the year how much the company earns, and will usually provide
technical/structural assistance along with that it ensures local participation, community
involvement and internal and external stakeholder dialogue, values and expertise to help them
tackle improvements year over year in the business process.
A number of criteria are needed to check the actual availability of service and later from the
service how much the organization is earning. The first considerate in this procedure is, there is a
need for one global body to set and monitor the adoption of industry wide criteria that in relation
can expand further in the global economy. Second, there needs to be more business to business
marketing rather than business to consumer, as consumer awareness and interest are extremely
low. Third, demand needs to be created and invented among consumers through increased
industry responsibility reporting and educational campaigns and these campaigns will the help
organization to share the information about the services it is serving to the customer. Fourth, if
certification is to be successful, there is a need to achieve critical mass and the organization can
achieve the goal. Currently there are fewer than 1% of companies worldwide that have achieved
certification and therefore even those tour companies interviewed that would be willing to
support such initiatives do not have enough product to choose from which will not alter their cost
base, as tour operators are still driven primarily by price and the pricing strategy is very much

effective so they can help in the main process of the service providing as the customers will get
attracted by this method of pricing strategy. In the Americas as well as Europe, there have been
efforts to amalgamate certification schemes so they can charm the customers and can enhance
the values in the customers mind. However the complexity of programs and politics in different
countries has not permitted much success because of the panning and the time of implementation
of that processes. Fifth, quality must be linked with environmental and social management so
that certified products can guarantee that a level of quality has been achieved and the
‘experience’ of the product is still elevated because the customers take the service when they will
feel that the services are good enough to avail.