Business Ethics and Marketing: An Ethical Dilemma Report

This report examines an ethical dilemma faced by Alba Consumer Electronic, a business considering a promotional opportunity with a website company known for mistreating its employees. The report analyzes the potential negative impacts on the company's brand image, social responsibility, and employee morale. It emphasizes the importance of prioritizing ethical considerations over short-term gains, citing the Griggs v. Duke Power Co. case as an example of legal and ethical standards. The report concludes that Alba Consumer Electronic should not associate with the problematic website, as it could negatively affect the company's values, employee well-being, and long-term brand reputation. It highlights the significance of creating a positive and supportive work environment and making decisions that align with ethical principles and social responsibility. The report underscores the importance of considering the overall impact of business decisions, not just the financial benefits.

Task 3

Table of Contents
TASK 3............................................................................................................................................3
REFERNCES...................................................................................................................................4

TASK 3
As per the scenario selected electronic business name Alba Consumer Electronic is being
given an opportunity to be promoted by a popular websites at a discounted rate; however this
website company has been founded of treating badly their employees badly by adopting the
practice of bullying and harassment.
There is a situation of ethical dilemma in this case as on the one side if the business
associates with this company then it will create bad impact on the employees as well as on the
brand image of the company (Yao, Perlmutter and Liu, 2017). On the other hand it will increase
the popularity of the business in the market. Thus, it can be stated that Alba Consumer electronic
will not associate with the business which is accused of treating the employees badly.
This is because in case if Alba Consumer electronic get associated with websites just for
the sake of promotion at discounted rate then it will negatively impact on business as it will
impact upon the social, environment and equality value as well. However this association in the
short run can provide benefit to the company by increasing the popularity of their business, but
in the long run it will generate negative impact on the overall brand popularity of an
organisation. As in the modern world customers don't look into one aspects but on the overall
performance of an organisation like contribution towards society, way of working and many
more such aspects. In this situation or ethical dilemma, the company not only make focus on the
benefits of the organisation but also make concentration ion the issues of people or employees so
that they will make contribution in overcoming the organisational issues. The firm should
provide an effective and friendly environment and the work is allocated according to the skills
and competencies of workers. So that they will not face problem of bulling and harassment.
For example: One such legal case which has taken place in 1971 by Griggs v. Duke
Power Co. where American and African job applicant were being discriminated on the baisis of
color.
Another reason for not associating with website company is that it will create bad
impact on the employees also. It will lower down the morale of workers as they don't want their
company to be associated with the type of company who do not treat their employees in a well
manner. Apart from this if the company get associated with such company who practice bullying
and harassment on employees then it will create negative impact upon the employees of Alba

Consumer electronic too because it is against the social values of firm of which they may even
leave the organisation and which will leads in the increase in the employees turnover.
REFERNCES
Books and Journals
Yao, Q. Q., Perlmutter, D. D. and Liu, J. Z., 2017. What are shaping the ethical bottom line?:
Identifying factors influencing young readers’ acceptance of digital news photo
alteration. Telematics and Informatics. 34(1). pp.124-132.
Online
GRIGGS v. DUKE POWER CO. 2019. [Online]. Available Through:
<https://caselaw.findlaw.com/us-supreme-court/401/424.html>.