Ethical Dilemma Analysis: Integrated Business Challenge Report

This report addresses an ethical dilemma concerning the violation of intellectual property rights, specifically focusing on a case where content was used without attribution on Facebook. The report begins with an assessment of the ethical dilemma, highlighting issues such as the duplication of data, taking credit for others' work, and infringement of copyright. It then explores the importance of ethical considerations, referencing the work of Baldwin, Bommer, and Rubin to provide context on management skills and ethical decision-making. The report discusses the impact of the dilemma, including the loss of followers and damage to reputation. It also analyzes the dilemma using the checklist provided by Blanchard and Peale, examining the legality and fairness of the situation. The report concludes with a discussion on how to address the issue of using non-attributed sources and proposes solutions to prevent similar incidents, emphasizing the importance of ethical management practices.

Running head: INTEGRATED BUSINESS CHALLENGE
Integrated business challenge
Name of student
Name of University
Author note

1INTEGRATED BUSINESS CHALLENGE
Table of Contents
Ethical dilemma assessment and developing a brainstorm list of issues.........................................3
Mind map of the issues in the dilemma...........................................................................................3
Importance of ethical considerations in the dilemma......................................................................4
References........................................................................................................................................6

2INTEGRATED BUSINESS CHALLENGE
Ethical dilemma assessment and developing a brainstorm list of issues
The ethical dilemma here is the violation of intellectual property and rights. The dilemma
is created due to the various issues that have arisen because of the violation of intellectual
property and standards, which has been caused when Willy Foo used the content, profile and
pages of another person in Facebook (Baldwin, Bommer and Rubin 2012). There were
allegations on him regarding the illegal use of videos and content that were published by some
other Canadian organization named 2D house.
Mind map of the issues in the dilemma
Intellectual property violation issues
Duplication of data and
information Taking credit in spite of
using other page content
Infringement of copyright
Violating the intellectual
rights and property
Uploading the content used
by another company
Improving brand image
without the consent of other
party
Not including the link
of the actual owner

3INTEGRATED BUSINESS CHALLENGE
Importance of ethical considerations in the dilemma
The ethical dilemma here is that Willy Foo violated the intellectual property rights and
standards set by Facebook by using the videos and content that have already been published by
someone else. Here, he was subjected to criticism and lost more than 2 million followers because
he republished the videos and content in the social media platform without providing any credit
to the actual content creators and it was done without the permission of the actual owner as well
(Blanchard and Peale 2011). The actual video and content were created by an organization in
Canada named 2D House, whose owner, David Dvir, stated that the video was published in the
social media platform by Willy Foo without their permission and it was made available in the
website in such a manner that it had been his own creation.
According to Baldwin, Bommer & Rubin (2008), the great managers should possess
enough management skills and abilities to handle issues arising from managerial scenarios and
make decisions based on evidences for enhancing their career skills and improve the business
functioning too through overcoming of challenges. In case mistakes repeat, it is important for the
manager to learn and seek feedbacks to assess the areas that need changes and improvements. A
good manager should be aware of the management of values and ethics furthermore ensure
creating a positive culture where people could work as a team and in coordination, as an unit
(Mihelic et al. 2010). Maintaining ethics should keep the staffs motivated and create a good
working environment. After Action Review or AAR helped in identifying the issues stated
above, which further maintained fairness in decision making through maintenance of equality,
justice and enhancing the morale level of employees too.
Based on the statement of Baldwin, Bommer & Rubin (2012), the toughest choices and
decisions are made ethically when the aspects are legal and appropriate and through analysis of
stakeholders to whom the solutions should be delivered to for overcoming the issues. Few of the
Preventing the others to
showcase their talent and
skills
Dismissing the hard work of
others

4INTEGRATED BUSINESS CHALLENGE
tools used to make proper decisions include Personal Gain test, Wall Street journal test, cost
benefit test, etc (Blume, Baldwin and Ryan 2013).
According to Blanchard & Peale (2011), the four classical virtues are prudence,
temperance, fortitude and justice while the ethics checklist include checking the legality of the
issue and here the violation of intellectual property s experienced. It is not fair in both short and
long term, because with the loosing of 2 million followers, Willy Foo photography website may
get totally lost and unable to regain its position (Blanchard and Peale 2011). Based on the five
Ps, the purpose is to identify the ethical; issue, take pride in developing an appropriate solution,
have patience to make decisions accurately, stick to the normal aspects and finally focus ne task
at a time to ensure that a necessary step is taken. The issues would be addressed with the use of
non-attributed sources in Facebook or other social media through closure of the website where
the content of another website had been republished and providing information about not
repeating the same mistake again, otherwise it can lead to penalty (Baldwin, Bommer and Rubin
2012).

5INTEGRATED BUSINESS CHALLENGE
References
Baldwin, T., Bommer, B. and Rubin, R., 2012. Managing organizational behavior: What great
managers know and do. McGraw-Hill Higher Education.
Blanchard, K. and Peale, N.V., 2011. The power of ethical management. Random House.
Blume, B.D., Baldwin, T.T. and Ryan, K.C., 2013. Communication apprehension: A barrier to
students' leadership, adaptability, and multicultural appreciation. Academy of Management
Learning & Education, 12(2), pp.158-172.
Mihelic, K.K., Lipicnik, B. and Tekavcic, M., 2010. Ethical leadership. International Journal of
Management & Information Systems (Online), 14(5).