School of Computing: Ethics of Facial Recognition Software and Privacy

This essay from Charles Sturt University's School of Computing and Maths explores the ethical dimensions of facial recognition software. The assignment delves into the potential impacts of this technology, examining its implications through the lenses of utilitarianism, deontology, virtue theory, and contract theory. The paper presents the facts surrounding facial recognition, identifies the key ethical issues, and considers the stakeholders affected by this technology. The analysis includes the advantages and disadvantages of facial recognition software, considering its potential to impact privacy and societal norms. The essay discusses the implementation of recognition software and how it can affect individuals and society. It evaluates different ethical options, and provides a conclusion on the most appropriate course of action, based on the theories. The essay emphasizes the importance of balancing technological advancements with ethical considerations to ensure that facial recognition software benefits society while protecting individual rights.

SCHOOL OF COMPUTING AND MATHS, CHARLES STURT UNIVERSITY
The facial recognition software that could identify your photo online
Assignment 3: Applying Ethical Theory
Student Number
Word Count: -1250

Table of Contents
What is going on?.......................................................................................................................3
What are the facts?.....................................................................................................................3
What are the issues?...................................................................................................................3
Who is affected?.........................................................................................................................3
What are the ethical issues and implications?............................................................................4
What can be done about it?........................................................................................................5
Which option is best – and why?...............................................................................................6
References..................................................................................................................................7

What is going on?
It is seen that with the change in the time it is important for an individual to consider
proper theories of ethics before making a final decision on a particular case. There are many
theories that are considered by a person to evaluate the overall morality, ethics and also the
overall strategic program. This paper will give focus to the case related to facial recognition
software that can help to search the picture online.
What are the facts?
It can be analyzed that facial software can help to evaluate the age, sex and also the
important information of a person. There are various different theories that will be taken into
consideration in this report like utilitarianism theory, deontological theory, and virtue theory.
These theories are considered so that proper evaluation can be made of the cases in various
matters and also evaluate the important aspects of the specified approach (Eleftheriadis,
Rudovic & Pantic, 2015).
What are the issues?
It is seen that technologies implementation and also the latest technologies should be
restricted to the advantages and also the social development in the market. Hence, the
Australian Prime minister Malcolm should be considered to enhance the advantages for the
society and also the public at large. If the negative result of these technologies is considered
as high then it is created advance recognition software that could search the photo online
should not be considered.
Who is affected?
People will get the chance to search the picture online through facial recognition software.

What are the ethical issues and implications?
Utilitarianism theory
The utility theory gives emphasis to the various cases and also there are many acts which
are related to motivation and also with the pleasure of feeling. In this case, it is seen that
Chicago based food manufacturer Mondelez International conduct the activities on the
development of the technologies that can help to evaluate the overall sex and age of a person.
It is seen that this advance feature can give adverse effect if it is considered by the other
persons (Lawrence, Campbell & Skuse, 2015).
According to this theory, it is seen that decision can consider these features that are based
on the overall motivation and also it is a pleasure of feeling with is related to a person and the
developers. If the adverse effect of the overall technology is high if a comparison is made
with the advantages available to the customers then it can consider the technologies that
should be followed (Mill, 2016).
This case should be evaluated by focusing on the pleasure of the motivation that enhances
the use of latest technologies. It can be evaluated all the negative and positive aspect should
be considered at the time of starting the developed system which is advance. According to
this concept, it is seen that the person should be gauged in a proper manner so that analysis of
both negative and positive factor of the technologies which are adopted can be considered.
So, it is seen that the implementation of the recognition software can help to search the photo
online should be gauged on the factor related to motivation and also with the feeling of
pleasure which is required to evaluate for the advantages of the overall society (Liu, Han,
Meng & Tong, 2014).
Deontology theory
This theory focuses on how the overall morality and ethics will give effect on the
specified action. Of the action which is taken under Chicago based, Food manufacture
Mondelez then it is seen that developed IT features cannot be effective and also will give
negative outcome to the society and also the implementation of the same characteristics will
not be accepted and will be denied (Zamir& Medina, 2017). This theory explains about the
relationship among the clients and also the owner of the business if the focus is given on the

ethical and moral terms. It is seen that the owners of the business analyze their duty towards
the customers and how they require considering their factors to make the effective
organization in the overall best interest of the customers (Happy & Routray, 2015).
Virtue theory
In this theory, the focus is on the advantages and core factors of the individual which
should be considered by the people for maintaining the society and also the economy on a
large scale. It is evaluated that theory of virtue highlights the inner strength of an individual,
rights, and values to manage the articulation of the act. The implementation of the recognition
software helps to search the photo online so that the factors which are virtual can be
evaluated and also it can give negative and also a positive impact on the society (Rodger,
Vizioli, Ouyang & Caldara,2015).
Contract theory
It is seen that when the time changes the people has been also given proper rights
according to the contract theory. It is seen that societies and communities should be taken
into consideration by the company at the time of implementing the decisions which are
strategic. It is seen that each and every person has the duty to consider their own rights which
make restriction towards the damage of the others. Also, there are various rules and
regulations which should be considered by the people so that it can enhance the interest of the
society. If all the rules and policies are not considered then it can lead to punishment (Fried,
2015).
What can be done about it?
By emphasizing on the given case, it is seen that recognition software can identify the
photo online and also evaluated to search the positive and negative impact on the
technologies. It is seen that if latest technologies are considered then it so not adds value to
the society and then these technologies should not be considered in the society. To break the
rules and to render the negative impact by considering the contract theory. In the field of
technology, it is seen that latest technology should be restricted which can hamper the
advantage of the society (Wood, Rychlowska, Korb & Niedenthal, 2016).

What options are there?
The decision related to this case would be motivated by considering the virtue of victims
and also the advantages of the new recognition software that could find the photo online. It
can be evaluated that virtue theory showcases the inner strength of the factors which are
related to people and the values and also with the power. By the specified person the decision
is taken by focusing on the virtue of decisions. Also, the owner of the business and also the
developers consider the innovative technologies by accessing the advantages offered to the
people and also how it can impact the future of the society.
Which option is best – and why?
After analyzing the case it is related to the judgment practice for considering the
recognition software that can search the photo online which should be evaluated for the
advantage of the society. It is seen that positive and negative impact is considered by
analyzing the advancement of the society and to maintain the people. If recognition software
could search the photo online which is considered and it also showcases the negative impact
on the individuals and also on the society. It is important to consider the decisions by
focusing on the different theories so that best benefits of the society can be rendered. If in
case the recognition software can help to search the photo online has evaluated to search the
positive and negative impact on the technologies which are innovative. It also elaborates the
decision which should be based on the internal and external factors (Mondelez, 2017).

References
Eleftheriadis, S., Rudovic, O., & Pantic, M. (2015). Discriminative shared gaussian processes
for multiview and view-invariant facial expression recognition. IEEE transactions on image
processing, 24(1), 189-204.
Fried, C. (2015). Contract as promise: A theory of contractual obligation. Oxford University
Press, USA.
Happy, S. L., & Routray, A. (2015). Automatic facial expression recognition using features
of salient facial patches. IEEE transactions on Affective Computing, 6(1), 1-12.
Lawrence, K., Campbell, R., & Skuse, D. (2015). Age, gender, and puberty influence the
development of facial emotion recognition. Frontiers in psychology, 6, 761.
Liu, P., Han, S., Meng, Z., & Tong, Y. (2014). Facial expression recognition via a boosted
deep belief network. In Proceedings of the IEEE Conference on Computer Vision and
Pattern Recognition (pp. 1805-1812).
Mill, J. S. (2016). Utilitarianism. In Seven Masterpieces of Philosophy (pp. 337-383).
Routledge.
Mondelez, (2017), recognition software that could identify the photo online, retrieved from
http://www.bbc.com/news/business-30219820
Rodger, H., Vizioli, L., Ouyang, X., & Caldara, R. (2015). Mapping the development of
facial expression recognition. Developmental science, 18(6), 926-939.
Wood, A., Rychlowska, M., Korb, S., & Niedenthal, P. (2016). Fashioning the face:
sensorimotor simulation contributes to facial expression recognition. Trends in cognitive
sciences, 20(3), 227-240.
Zamir, E., & Medina, B. (2017). Deontological Morality and Economic Analysis of Law.