Business Ethics Analysis: The Case of FIFA Loot Boxes and Stakeholders

This report delves into the ethical issues surrounding FIFA loot boxes, a controversial element in the popular football video game. It examines the impact of loot boxes on various stakeholders, including customers, employees, and business partners, highlighting the potential for financial harm, especially to children. The report explores ethical theories such as utilitarianism and Rawls' theory of justice to analyze the morality of loot boxes and their implications for corporate social responsibility. It proposes alternative approaches for the organization, focusing on eliminating unfair practices, making the game fun, and ensuring compliance with ethical standards and legal regulations like the Gambling Act 2005. The report emphasizes the importance of ethical conduct, offering recommendations for FIFA to promote transparency, protect consumers, and align its practices with societal values. The analysis provides insights into the challenges of balancing profitability with ethical considerations in the gaming industry.

Business Ethics and
Responsible
Management

Table of Contents
INTRODUCTION ..........................................................................................................................3
PART 1............................................................................................................................................3
1. The ethical issue involved in having loot boxes in the organisation.................................3
The roles of the business for the society................................................................................4
The alternatives ways.............................................................................................................4
Effect of business on the various stakeholders.......................................................................5
2. Explain two ethical theories...............................................................................................6
PART 2............................................................................................................................................9
Reflective Summary ..............................................................................................................9
CONCLUSION .............................................................................................................................12
REFRENCES.................................................................................................................................13
Books and Journal................................................................................................................13

INTRODUCTION
Business organisations leave a mark into the society which create impact on social
culture, people, sentiments and their wellbeing. For which, businesses are entitled to work as per
their ethics which reflect their contribution towards corporate social responsibilities,
empowerment of law and bribery. Business ethics involve all the essential growth factors and to
maintain business goodwill. This report is about ethical issues on the case study of FIFA and loot
boxes and whales (Stanwick and Stanwick, 2020). How these ethics influence its performance
and what value they should generate to be ethical manger through which the organisation will
create a positive image on the society. For this instance, recommendation and personal attributes
have shown in this report.
PART 1
1. The ethical issue involved in having loot boxes in the organisation
An organisation could get its overall success by attaining ethics and work by its
significance for the society and their customers. Ethical well being reflects organisational culture
in which they plan their strategies and regulate it to give directions to employees. Government
have influenced these performances by evaluating ethics into the organisation. A firm could not
survive into market for long time by engaging into activities which have negative impact on
society irrespective of age, gender, religion(Ferrell, and et.al., 2019). Ethics bound the
organisation implement laws regarding corporate responsibilities. These impact on organisation
performance in terms of employee’s contribution and others. Ethics generate behaviour and
experiences from past activities which make the organisation to think on working into better
manner.
The case study reflects the issue of ethical disbursement of FIFA which involve loot
boxes and whales into their services. The organisation launches a new way of football gaming
through online sources for free by creating virtual teams and get convert players into characters.
Once, customers get influenced and addictive towards the game, it gets paid and customers urge
to play it on any cost (Rowley, and Oh, 2016). It causes a big issues of speculation which took
the children into wrong directions. Loot boxes are ruled as a game purchaser for profit earnings.
The customers put their money inside and expect its return higher than the amount they have
paid. But could not get anything because of showcasing the reason of failure. Users add their

desired players into their team to get advantage of their scores under which payments would be
transfer through bank accounts. The organisation has its whole Fifer team to involve more user
through advertising and offering discounted premium cards. In order to select best players in
one's users’ needs to get subscription by paying extra amount of $60.
The roles of the business for the society
An organisation plays its significant role into the society by launching anything which
could make them satisfied and beneficial for them. Customers expect their virtual desires from
an organisation to fulfil into practical manner. For which business should get aware about social
ethics and engage in into their performance. Negative aspect of organisation affects them at wide
terms. Employees will lose their trust and become less efficient (O’Brien, Witter, and Brahimi,
2017). The game launches by Fifer as loot boxes have become a serious cause of losing money
for the users which make them less interested and raise obligation to get their money back.
Moreover, the game has resulted of highly affection to involve children of middle age as they
spend a lot of their time and money and affecting their social and personal life. Children are
attracted towards the products on the gamers reflected on screen to get win. These loot boxes are
affecting the whole society by generating speculation income which is only beneficial for
organisation but not for people(Davani, 2020). The obligation were put on the business are that
they does not show ethical conduct and morale values into their practices by Loot boxes. As it is
all about gambling, the children are majorly effected with these loot boxes by spending their time
into gaming. The commissioner have not obliged on playing games which give rise to friendship
and strategic skills but through loot boxes, children are encouraging others to invest money.
These practices of business are not acceptable who does not stand on the demand and
expectation of users. The business should be obliged by Gambling Act 2005, in which games
must be legally enforceable and on the basis of age rating system.
The alternatives ways
 Organisation need to eliminate unfair practices from their performance and make
effective plans which does not impact on society wellbeing and their people. For this,
Fifer has to create their game for fun purpose and not for generation of speculative
income through which customers did not expect something in return and play it as a
game(Sroka, and Szántó, 2018). Organisation could earn its profit through number of
user involvement by make it attractive through virtual players, effective graphics,

attractive play backs and virtual money involvement. Through which organisation would
not get impacted by ethical issues.
Fifer players should fulfil desires of users as much as they getting it from loot boxes. But with an
appropriate manner. The game must be played as it signifies by not getting involve in for whole
day. They need to make new and effective plans to launch score cards and gaming points which
will be getting by customers that has to be use in getting premium or tools to play and win the
game effectively (Batrancea, Wichita, and Batrancea, 2018).
CSR:
CSR can be defining as that function which have to be used by business function which has to be
used by business firm in order to implement its product and services. There are number of
ro0lkes and services which have to be reviewed in order to achieve better results and perform
task in effective way. these are associated with changes which have to be faced by business firm
and needs has to be analysed according to current situation of business.
Effect of business on the various stakeholders
Large organisations are incorporated and influenced by various stakeholders who make
their direct or indirect impact on its performance. The company is not getting success by all
alone but has supported by these people. Customers, shareholders, investors are the vital part of
the company and needs to be treated well for company’s growth and existence into marketplace.
FIFA needs to manage their stakeholders at its best to negligence the most challenging issue of
loot boxes. They have various stakeholders which are described below:
Customers and community: The company could only achieve its goals of profitability and
success by give their positive influence to community in which they are working. Serving their
customers to best of their products and services which does not harm their wealth and utility. The
basic aspect of company is to fulfil demands of customers and earn much profit to run their daily
operations (Martin, Shilton and Smith, 2019). Customer and community are major factor which
will be impacted by this scenario. Under this there are number of changes which have to be
suffered by business unit as well as customer in market. By implementation od this game
customer has both positive and negative aspect. This is useful in meeting needs where parts are
performed according to needs of clients(Dierksmeier, and Seele, 2018).
Employees of ever rank: FIFA needs to identify and focus on their issues which impact on their
existence and employee retention. The company needs to make decisions by involving their

employees and encourage them to provide relevant ideas which make the company fruitful.
Employees retention and their regular operations lead to attract more customers.
Business partners: Business partners are those individuals who make their suppliers and
investments in companies supplies and products also take part in business activities. These
partners are collaborating with the company any promote their products via making investments.
Loot box plan has severely affect the involvement of business holders and restrict their
investment into the plan any more.
Customers and users: The game is encouraged and increased into use by users who are
spending their most of time playing it. It consist children of young and adult age who invest their
money in gambling also, encourage others for the same. Though making these investment, the
business fulfil its financial needs through exploiting users expectation. Therefore, it affected
whole of society in UK as involvement of children makes their children worries about their
studies, mental and physical health. Through in indoor gaming, children have forgot the impact
of natural power and stop playing in gardens. According to Gambling Act 2005, Parents have
loose yup their money as children started stealing also, comes under various bad habits.
Recommendations
 The company must evaluate their ethics in rendering their products and services. They
must signify what value their product going to serve into society that needs to be
qualitative. Whether the company has facing impact of loot boxes which has short effect
on company’s performance and customer’s expectation. In order to overcome with this
negative impact, the company could generate the best of their potential towards ethical
products (Wendorff, 2017).
 In order to promote smooth functions of the organisation the company needs to work with
laws and government boundaries so that no ethics or culture could get hurt through their
products. This could only get possible by analysis its impact and response of customers.
FIFA is a gaming organisation which needs to make regular changes into their operations
for long term customer retention. For that, it must find correct way which does not
involve any gambling or speculation activities that prove to be illegal in the eyes of law.
 It is also recommended that business firm has to consider all its programs in relation to
the children, parents, the licence. These are effe4ctiove in meting needs and performing

business function in effective way(Freeman, Parmar, and Martin, 2020). this also helps
in performing task according to current needs and analysing the situation. this is
recommended to business firm that there are different approaches which have to be used
in order to perform in ethical way and promoting function of business firm.
2. Explain two ethical theories
The business ethics is very essential and needed for accelerative and raising the execution
and performance of the company. These ethics helps the company to enhance and develop
themselves in the marketplace. The morals or ethics of the company are essential for the
prolonged time period prosperity and success. The business ethics also assist and support in to
create huge customer base and pull more consumers towards their company and provide goods
and services according to the requirements and wants of the consumers. There are many kinds of
assorted sections which are supporting the company for enhance and developing the execution.
(Bonnafous-Boucher and Wendorff, 2016). The company is including value and the company
should have applied practices of ethical because as that will affect the requirements and wants of
the consumers. The consumers and clients will be more attracted and loyal towards the company
if the customers think and feel that they are on the priority and much essential for the company
and the company is creating the goods on the basis of their needs and demands and that will help
the company to develop and enhance the productivity and efficiency. This model also help them
to avoid and know about the activities which are done by the person specially by the youngsters .
So this theory help them to maintain a good environment in the organisation.
Rawls theory of Justice- The theory of John Rawls was a modern bookman who
consider theorise extensive assets. Their explanation or concept are not centralized around
supporting with accommodate to ethics quandary; instead they explain and show unspecific
thoughts that believe how the deplorable interest model or structure should perform and
capability in a broad bulk regulation authority. Hence that it is important that every legal
document mandate force know about this theory of Rawls' of interest or if nil other have a whole
understanding of the momentous thought and opinion that the progress. Rawls' possibility is
staged and organised toward progressivity and cognition the explanation for what legal document
execution, and the deplorable interest structure, ought to return a shot at in a doctrine and liberal
community (Barnes, 2018). Acquiring from definite thoughts of tacit understanding possibility,
Rawls conceive of a normal public wherein the modular of interest are constituted in a tacit

perceptive. However, Rawls acknowledge problems with the tacit statement that do not allow
and permit propriety and regularity to subsist between grouping and therefore suggest a tacit
statement that is wrangle down a "line of oblivion." there is some composition associate that
have no hint about its group, sex, training, wellbeing, physiological property path, and various
property are, so the tacit understanding is sensible(Freeman, and Greenwood, 2020). At last,
Rawls incline that the necessary concern of interest and equity is soundness, and privileged this
global perspective Rawls differentiate two modular: "All respective and peoples is to have a
cognition accurate to the almost wide cardinal state feasible with a corresponding freedom for
further individual’s people".
Rawls goes advance by allowing each person to issue and took participate in activities, as
far as the individuals in inquiry did not infringe on the advantage of another. "Societal and fiscal
para are to be organise and arrange with the aims and target that these are both (a) reasonably
awaited to be for each and everyone’s possible profits (b) affiliated to locality, spot and
worksites opened for everyone. The loot boxes should share in the copiousness of club,
community and each individual have to acquire earnings and profits from the dispersion of
affluent. John Rawls did not postulate that each individual should be compensable the cognition,
but alternatively that each individuals and person have to get benefit by the very sensible wage
and attack those spots and locality that give and provide much and more. The all modular should
be hew to, because as this is considered and bespeak by the John Rawls, to pledge and assure that
deterrent are eliminating and each individuals acquire same and manageable benefit of interest
and equity. John Rawls other indicate and considered ethics in the respective, however that this
is not the central rule and law of his possibility, and is reasonably a general pronunciation of that
how much and better respective or person have to displace and carry on and This is the
component or elements that create impacts or effects on the enterprise because the company want
to enhance and develop and improve their execution, performance by the looting consumers
(Bernstein, 2019). So the main motive of this theory is to enhance the awareness about the things
which are done by the youngsters and the people. This will help them to avoid these factors and
make the environment of the company well and organised.
Pros
 The very wide spread idea that moral theory is essentially about universal moral
principles and their authority has recently come under attack(Brink, . and Esselmann,

2020). Examples for such principle oriented theories include the various versions of
utilitarianism as well as John Rawls’ Theory of Justice.
Cons Argues against the common assumption that this can only judge about the justice or
injustice of the choice an agent makes or of a political institution if a person has universal
principles to rely on, principles stating what ideal justice.
Utilitarian theory- This theory of Utilitarian’s evaluates that the explanation for ethical attribute
is to amend and enhance bitingness by spread out the activity of advantageous property and
things on the earth or planet and decreasing the activity or touchstone of atrocious properties or
things. They did not permit and reject ethical codification or structures which consist of sequence
or limitation that despite or depend upon the practices, tariff, or requests or demands that granted
by innovator or bonze organisers or creatures. All properties reasoned, moralist awareness that
creates a thoughtful and deep choice to be much logical, effectual or sensible and that is very
great allegiance and loyalty to individuals. The chief and major conventional moralist are Jeremy
Bentham and John Stuart Mill. These person Bentham and Mill were both important assimilator
and societal erstwhile (Lateran, 2016). Their proposal and possibility had a momentous and
important consequence and impacts on both humanistic discipline activities in great possibility
and on the path to trade with pecuniary, persuasion, and societal set up. Contempt the
information that doctrine has systematically had many initiate, and there are so many 21st
century originator that support it. The project of deciding if doctrine is the correct fine proposal
is addled in airy of the information that there are different variables of the possibility, and their
coalition dissent about that which signifier is correct. This section or context centralized around
the much important rending formation among the moralist, the struggle among the act
philosophy and normal and law philosophy. After a compact or brief, its normally saying the
illumination of philosophy, this context clear the both enactment utilitarianism and the law
utilitarianism, the generalization line between them, and a part of the critical assertion for and
against of every position and opinion (Scherer and Brinkman, 2017).
Pros
 Utilitarianism works with our natural intuition.
 This process is one that is very easy to use.
Cons

 Society does not solely focus on happiness when making choices
 The ends never really justify the means when considering happiness.
PART 2
Reflective Summary
Ethical leadership is the ability that is characterized as signifier in that a person
acknowledge with great actions or activities and that are accepted in different portion of life.
Ethical body are those that always cognise about what is correct and what is not correct for the
company. They are famous for its good and humble action, honourable and loyal behaviour and
for taking right decision in the company. According to me, Ethical person do justness and loyalty
in the company and behave with everybody very equally and with no partiality and take proper
and fair decisions on the behalf of quality, position and sexuality component.
In order to maintain ethical leadership there are number of steps which are followed by
the leader in order to meet needs. firstly, it is related to Define and align your values. Secondly,
Hire people with similar values(Sims, 2017). This include using appropriate approaches
according to needs of business function. After this, it is also important Promote open
communication. Along with this, led by example and Find role models should also consider by
the manager.
I will regard and honour other individuals and give respects to each associate. Ethical
leadership concentrate on unit construction and squad spirit. When the philosophy individual or
leader forces the unit to accomplish its targets, and that provide assistance and inspiration to the
workers who are operative in a unit. By follow this leadership, I will assure that maintain and
take care the dealings of the company in very efficient and potential way. That will help them to
enhance the possibility of the workers towards the motivation of themselves because if I am able
to operate inordinately then employees, or force will mechanically predate those regulation and
concept of the company. According to my sentiment, ethical leaders are those people who
control and maintain the workers and managers in a very suitable way. So, there are few
concepts that are explained below and that is: Values, Voice, Vision, Virtue. These models of 4V
support the organisation in processing affirmative surroundings between the workers or
employees. I assure that person or employees operate with common regard in the business
company and that are mentioned below:

 Values: Values are the chief component of philosophy leaders. I will assure that I will
going to enhance the centre belief of worker or individual in an organisation or the
enterprise system. That will enhance the inspiration and honesty between the workers for
the accomplishment of targets. Values are more interlinked with specific values of unity
that present in each worker with many superiors that are connected with private and
professed life of everyone.
 Vision: In ethical leadership, individuals are needed ability for operating activity or
functions that are used to be execute in definite mode and command. These actions
needed company imagination and a person visual modality. Each company has definite
visual modality that they required to accomplish. These visions provide acknowledge to
the company that what are the requirements and what are the not. As a performer, I will
assure that workers and the company both attempt to accomplish their visual modality at
a particular and target time of period.
 Voice: Voice timber or pitch should be much mannerly while communicating with
another person. As a good performer or leader, I will assure that workers and director will
communicate to each other with very gracious and manners fully and in a very fine pitch.
That will help them to create better effect. I will assure that workers act genuinely in the
company. This cut down battle in the company and best outcomes for the company.
 Virtue: As an ethical leader, I will set a virtue and image of work prosperity which will
motivate other employees to work in a right manner. I prefer to get their idea, vision and
thoughts before moving further for planning strategies.
Personal ethics are the reflection of an individuals beliefs, values and nature towards working
with others. An ethical leader could reflect its attributes by supporting, building trust among
employees. These individuals do understand about emotions, patience and seriousness of
employees to their situation and allot work according to that. I will make sure not to utilise
company’s assets into effective manner and grow its productivity and profitability both. One of
my main duty would be to keep on checking employees work that should not be gone beyond the
rule of ethics. I will first analyse what customers prefer from the company and analyse whether
the product will effect society or not. My decision would be depending on society welfare.

Reflection on feedback
Feedbacks can be termed as the significant and essential instructions provided by the
authoritative individual in order to improve the quality of work delivered by the students.
Feedback involves a set of points that needs to be re attempted in order to suit them in
accordance with the guidelines delivered for the accomplishments of the tasks given in the
assignment. Post submission of my work, my professor in charge for assessing my work went
through the same and provided me with essential feedback in the form of some key points that
needed to be attempted in order improve my overall project. I highly regard the judgement of the
professor and took his feedback as a priority and tried to correct my mistakes to my best in order
to enhance the quality of the work submitted by me and to acquire good grades through the
respective assignment. While working on the feedback, I realised that in order to attempt the
feedback effectively , an individuals needs to focus upon understanding the key pointers
provided by the professor and and attempting them separately in order to eliminate the chances
of overlapping of data within the assignment. I learnt that the section that has been re-attempted
needs to be coloured in a different font colour in order make its easy ad for the teacher to go
through the same efficiently and see the changes and modifications added by the students in an
effective manner. It is also important for individuals to maintain a record of the changes that they
have don e in the project according to the feedback in order to explain the professor abut the
same and enhance the relevancy as well as authenticity of their project as a whole. I also got to
understand the importance of the feedbacks and how it can upgrade the standard of the
assignment or the project to the next level and provides the opportunity to the students to
alleviate their grades. Also, I realised that the feedback should be attempted as soon as they are
provided by the teachers in order to complete the work on time and deliver specific work as well.
The presentation of the feedback is the most important task that needs to be delivered by the
students. In my case, I was very confident while delivering my feedback because I attempted the
feedback with sheer honesty and did exactly what my professor told me to do without any
deviations or manipulations in the same. After going through the respective phase,I realised that
it is important for the students go through trails and feedback but it can be a bit tiring and
exhausting at times as well. I can recommend individuals to give their best performant through
their work and try and get minor feedbacks from the professor so that students does not needs to
repeat the work again and again. Hence, it can be said that feedbacks can be positive, if the work

was completed with sincerity and authenticity but can turn negative if the students did not gave
their best potential and sis not meet up to the criterion set by the professor.
CONCLUSION
The report has focused on ethical responsibility and its evaluation into society by being
the quality provider and follows all laws and provision regarding product disbursement.
Moreover, it has concluded the companies impact on plan of loot boxes and reliable
recommendation to overcome these challenges and set a good image into the market. For which
stakeholders plays an important part into company’s success.

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