Business Research Project: Ethical Impact of Globalization on ASDA

This report investigates the positive ethical impact of globalization on business functions, specifically marketing and human resources, using ASDA as a case study. The research aims to understand the concept of globalization, examine its ethical impact on marketing and HR, identify ethical challenges faced by companies at a global level, and recommend measures to manage these issues. The report includes data analysis based on respondent feedback, exploring themes such as the understanding of globalization, the impact on profitability, ethical considerations in marketing and HR, and key challenges like identifying consumer needs. The conclusion summarizes the findings, highlighting the successful achievement of the research's aims. The report also provides references to support the analysis.

COMPLETING THE
BUSINESS RESEARCH
PROJECT

TABLE OF CONTENT
 INTRODUCTION
 AIMS AND OBJECTIVES
 DATA ANALYSIS
 CONCLUSION
 REFERENCES

INTRODUCTION
 The presentation outlines the way through which the aim of
investigating the positive ethical impact of the globalization on the
business function like marketing and HR.

Aims and Objectives
 Aim
 “ To examine the positive ethical impact of globalization on marketing's and HR function of
organization -A study on ASDA company.”
 Objectives
 To understand the concept of globalization.
 To examine the positive ethical impact of globalization on marketing and HR function.
 To identify ethical challenges faced by company when managing marketing and HR function at
global level.
 To recommend measures to manage ethical issues by ASDA at time of managing marketing and
HR function at time of global business.

Theme 1: Complete understanding of concept
of globalization
Particulars Respondents % of respondents
Yes 15 75.00%
No 5 25.00%
Total 20 100.00%

Theme 2: Greater profitability is the ethical
impact on globalising of business functions
Particulars Respondents % of respondents
Greater profitability 12 60.00%
Employment opportunities 5 25.00%
Accountability issues 3 15.00%
Total 20 100.00%

Theme 3: Yes company considers the
ethical requirement while marketing its
products at global level
Particulars Respondents % of respondent
Yes 16 80.00%
No 4 20.00%
Total 20 100.00%

Theme 4: Yes ASDA takes into account
the ethical considerations relating to HR
practices at global level
Particulars Respondents % of respondent
Yes 20 100.00%
No 0 0.00%
Total 20 100.00%

Theme 5: Equality and diversity is the
positive impact of ethical consideration
in marketing and HR function
Particulars Respondents % of respondents
Equality and diversity 11 55.00%
Labelling and packaging 5 25.00%
Compliance with
international regulations
4 20.00%
Total 20 100.00%

Theme 6: Problem in identifying needs of
consumers is the major ethical challenge
faced by company at time of managing
its marketing and HR functions at global
level Particulars Respondents % of respondents
Cultural difference 4 20.00%
Differences in legal
system
4 20.00%
Problem in identifying
needs of consumer
10 50.00%
Difference in HR
policies of two countries
2 10.00%
Total 20 100.00%

Theme 7: Recommendation of ways to
overcome ethical challenges faced by
ASDA
 Interpretation: in accordance to the views of respondents majority of them feels that
ethical challenges can be overcome with the help of understanding of the requirements
and needs of the consumers in different countries. It is because of the reason that every
country has its own ethics and moral issues attached with their choice and
requirements. Therefore it is important for the company to properly understand the
needs and wants of the residents of the another country.

CONCLUSION
 From the above study it has been summarized that the aim of the research has been
achieved successfully.

REFERENCES
Bratton, J. and Gold, J., 2017. Human resource management: theory and practice. Palgrave.
Bresler, L. and Stake, R. E., 2017. Qualitative research methodology in music education. In
Critical Essays in Music Education. (pp. 113-128). Routledge.
Budhwar, P. S. and Mellahi, K., 2016. The Middle East context: an introduction. In
Handbook of Human Resource Management in the Middle East. Edward Elgar Publishing.
Collings, D. G., Wood, G. T. and Szamosi, L.T., 2018. Human resource management: A
critical approach. In Human Resource Management. (pp. 1-23). Routledge.