Exploring Ethical Issues, CSR & Professionalism in Global Business

This report examines ethical issues in the global business environment, focusing on corporate social responsibility (CSR) and professionalism. It discusses CSR as an ethical issue, highlighting the importance of accountability, transparency, and sustainability. The report also explores codes of conduct that assist in addressing CSR issues, using CEJN as an example, and discusses professional bodies like Business for Social Responsibility (BSR) and Business in the Community (BiTC) that support and guide companies. It also considers the positive and negative outcomes of these bodies and codes of conduct, emphasizing their impact on brand image and ethical behavior. The report concludes with a CPD plan, reflecting on learning related to CSR principles and their future implications for career development, focusing on sustainability, accountability, transparency, and time management.

PREPARING FOR A
PROFESSIONAL CAREER

TABLE OF CONTENT
INTRODUCTION ..........................................................................................................................................................................3
PART A............................................................................................................................................................................................3
CSR as an ethical issue................................................................................................................................................................3
Code of conduct that assist in addressing a CSR issue................................................................................................................4
Difference professional bodies or organization which support and guides companies...............................................................4
Positive and negative outcomes of the professional bodies and codes of conduct .....................................................................4
CONCLUSION................................................................................................................................................................................5
PART B............................................................................................................................................................................................5
REFERENCES.................................................................................................................................................................................8

INTRODUCTION
Professional job is career that need a particular amount of advance education and training. Professional jobs include
accountants, lawyers, authors, doctor, scientists and teacher etc. If a company is globally established then they have to focus on
CSR so it helps them to expand their business more effectively (Advantage, 2020). This report will highlight the challenge or
issue which company face in global market such as corporate social responsibility and also explain code of conduct that can be
assists in addressing the issue. Moreover, this report also will discuss guidance and support available from the CSR relevant
professional bodies and their positive and negative impact on the community and the company.
PART A
CSR as an ethical issue
Corporate social responsibility is self-regulating model which help company to be socially accountability to the public,
their stakeholder and itself (Nicolaides., 2018). It refers as the activities that undertaken by a business to operate in a
environmentally , social, and economic in proper manner (Carroll, and Brown., 2018). CSR helps both the brand image of the
organization and the society. An organization is to be responsible socially, their first requirement is to be accountability to
shareholders and itself (Crowther, and Seifi, eds., 2018). Organizations that accept Corporate Social Responsibility programs
have frequently grown their business or operation to the point where the company can give back to the society. Corporate
social responsibility is a strategy that is implement by the larger organizations. For example, the Starbucks company has been
known for their sense of CSR and commitment and sustainability welfare (Yadav., 2020). Company focus on three essential
elements such as supporting government and health officials in their attempt to positive effects' company. Privatizing the
health of their employees and customers and showing up for the communities by positive and responsible actions (Bowrey, and
Clements., 2019). If company acting in a responsible and sustainable way, then it gives some positive impact such as follows:
 Access finance, investers are likely to invest in reputed business (Tangngisalu., and et.al., 2020)

 Reduce or minimize regulatory burden, good or strong relationship with the local authorities can repeatedly make doing
a business easier (Yuan., and et.al., 2020)
 It also helps in arranging new customers and positive media
 Helps in identifying the new businesses opportunities
 Great ability to attract and retain talented employees
 Better brand recognition (Kim., and et.al., 2021)
Code of conduct that assist in addressing a CSR issue
Corporate social responsibility will only direct by ethical and lawful means, no matter how high the stakes seem to
employees or how fierce competition (Zhou., Luo, and Tang, T.L.P., 2018). By publishing, publicly and writing sharing a
business’s code of conduct , organization puts themselves on the record related to the ethical standards to which they attach
and which apply to the all members of an organization (Almici., 2022.). These codes of conduct help in promoting consistence,
impartiality and transparency which is beneficial not only for employees but also for investors and company stakeholders. In
united states, the legislators have acknowledged the importance if the ethics (Ferrell., and et.al., 2019) to a stable and strong
economy. so both the federal sentencing and Sarbanes- oxley act guideline for companies to encourage them to develop ethical
corporate culture by creating codes of conducts. CEJN is global company which operate in different countries where different
values, traditions and culture apply. In all area in which company operate they are aware of their operations, which impose
demands on the way their conduct their work (Baskentli., and et.al., 2019). The company code of conduct and ethical
requirement for the suppliers are based on UN principle in area of labour, anti-corruption, environment and human rights etc.
each supplier comply with the employment and labour laws and laws governing pay and collective bargaining.
Difference professional bodies or organization which support and guides companies
Business for social responsibility (BSR) is united states founded company that assist business to accomplish their goals
in a way that respect people, communities, ethical values and environment (Sharma., 2019). Business for social responsibility
provide training, advisory services, tools and information to make CSR an integral part of the company strategies and
operations. Non-profit company, this organization encourage crises sector collaboration and also contribute to global activity
so it advances the area of CSR. Business for social responsibility conference are well attended events and very useful for
hearing and networking different experience and perspectives (Nofsinger., and et.al., 2019).
Business in the community is a unique movement in United Kingdom of more than 700 member companies (Zaman.,
Jain., Samara, and Jamali., 2022). Community operate by a network of local business lead partnership, and also has a good
range of the international partners. Its mission is to challenge, occupy, support and inspire organization to continually enhance
and improve and give great impact on the society. BiTC is a largest and the oldest business of an independent, business led

charity with 20 plus years of experience (Bastič., and et.al., 2020). Their websites provide updates on the recent development
in CSR field in UK and a good range of advisory and tools services.
Positive and negative outcomes of the professional bodies and codes of conduct
Many organizations view the corporate social responsibility as an integral part of the brand name, and believing that the
people will be likely to do the business with brands that they recognize to ethical (Abdulaziz-Alhumaidan, and Ahmad., 2019).
For example, a business have taken some steps to improve their environmental sustainability of the operations by measuring
their installing renewable energy sources etc. So, the professional bodies and code of conduct have positive impact when the
company follows the guidelines (Ali., and et.al., 2020). But if companies not follow the guidelines for CSR then it will impact
on their brand image. CSR can make and destroy the brand image of the company. Institute of corporate responsibility and
sustainability is the UK first professional body for establishing standards, developing code of conduct and making the
development and learning opportunities with this institute (Kong., Antwi‐Adjei, and Bawuah., 2020).
CONCLUSION
From the above report it has concluded that the issue related to CSR is an ethical issue for the companies. This report
includes code of conducts that assist in resolving the issue and professional bodies such as Business for social responsibility
and Business in the community helps company to deal with the ethical issue. This report also illustrated about the positive and
negative impact of the issue on an organization.
PART B

CPD PLAN
Area of Learning Reflection of Learning Future Implications Action
CSR: From this module I learn about
the Corporate social responsibility
that is an approach for safety and
health practitioners is a CPD course
for safety, environment and health
professionals. Here, managers aiming
is to increase the environmental,
economic and social benefits of CSR
to organizations.
CSR is an necessary for every
organization to connect with the
customers, but it also makes a space
for the corporate to engage in positive
ways with the world. The CSR
activities is plays a major role in
organization success. There are some
benefits of CSR such as it increases
employee engagement, support global
and local government, increase
customer’s loyalty and retention, etc.
CSR aims is to protect global and local
environment. So by this I learn that every
business should have CSR activities and
also I can suggest company to focus in this
to enhance brand image and can gain more
profits. CSR can help company to retain and
attract employees as well.
I want to learn about the
sustainability and how CSR and
sustainability relate
Learn about the principle of CSR that
is accountability, transparency and
sustainability. And help company to
make strong relation with the
customer. CSR objective includes
promoting volunteerism between
company employees, donating to
charity, minimizing environmental
externalities etc.
Sustainability is obsessed with the
effects that act taken in the present
that has option acquirable in the
future. In other words, it is an ability
to support and maintain a process
continuously over the time.
Accountability is concerned with a
company acknowledge that activity
affects the whole outside environment
and so assuming obligation for effects
of their activity. This includes
understand ability to all the parties
concerned, reliability in terms of
representation of impact, accuracy of
measurement and freedom from
biases, relevant information provides
effectively etc.
Transparency means that outside
impact of the act of company can
discover from the company reporting.
So the public and stakeholder has a
knowledge of the operations of the
company.
From this I learn how these principle helps
company and employees to survive in the
market place.
Time management is one of the
important skills for students and
employees, so I will focus on
this (Griffin., 2021).
From this module I learn about the
professional bodies, which helps
company to manage and deal with
CSR. This professional bodies guide
companies to maintain a safe
environment and customer’s loyalty.
Business for social responsibility,
Business in the community and
institute of corporate responsibility
and sustainability these professional
bodies develop a code of conduct and
make development and learning
opportunities. These professional
bodies helps to inspire and support
businesses to enhance their positive
impact on the society. These bodies
also advice company, so they make
effective strategies and implement it.
From this I know about the professional
bodies before this I don't know about such
bodies, so it will help me in my Career
My objective is enhanced by
communication skill so it helps
company as well as me to get
success.

REFERENCES
Books and Journals
Abdulaziz-Alhumaidan, A. and Ahmad, N.H., 2019. The Influence of CSR Practices on Economic Sustainable
Performance. International Journal of Entrepreneurship and Management Practices. 2(7). pp.26-38.
Advantage, C., 2020. Corporate Social Responsibility. CSR and Socially Responsible Investing Strategies in Transitioning and
Emerging Economies. 65.
Ali, H.Y., and et.al., 2020. How corporate social responsibility boosts firm financial performance: The mediating role of
corporate image and customer satisfaction. Corporate Social Responsibility and Environmental Management. 27(1).
pp.166-177.
Almici, A., 2022. Corporate Codes of Conduct. In Encyclopedia of Sustainable Management (pp. 1-8). Cham: Springer
International Publishing.
Baskentli, S., and et.al., 2019. Consumer reactions to corporate social responsibility: The role of CSR domains. Journal of
Business Research. 95. pp.502-513.
Bastič, M., and et.al., 2020. CSR and financial performance–linked by innovative activities. Naše gospodarstvo/Our
economy. 66(2). pp.1-14.
Bowrey, G. and Clements, M., 2019. Supply chain legitimation through CSR reporting. Australasian Accounting, Business and
Finance Journal. 13(1). pp.27-43.
Carroll, A.B. and Brown, J.A., 2018. Corporate social responsibility: A review of current concepts, research, and
issues. Corporate social responsibility.
Crowther, D. and Seifi, S. eds., 2018. Redefining corporate social responsibility. Emerald Group Publishing.
Ferrell, O.C., and et.al., 2019. Business ethics, corporate social responsibility, and brand attitudes: An exploratory
study. Journal of Business Research. 95. pp.491-501.
Kim, S., and et.al., 2021. Risk management and corporate social responsibility. Strategic Management Journal. 42(1). pp.202-
230.
Kong, Y., Antwi‐Adjei, A. and Bawuah, J., 2020. A systematic review of the business case for corporate social responsibility
and firm performance. Corporate Social Responsibility and Environmental Management. 27(2). pp.444-454.
Nicolaides, A., 2018. Corporate social responsibility as an ethical imperative. Athens JL, 4. p.285.
Nofsinger, J.R., and et.al., 2019. Institutional investors and corporate social responsibility. Journal of Corporate Finance. 58.
pp.700-725.
Sharma, E., 2019. A review of corporate social responsibility in developed and developing nations. Corporate Social
Responsibility and Environmental Management. 26(4). pp.712-720.
Tangngisalu, J., and et.al., 2020. CSR and firm reputation from employee perspective. The Journal of Asian Finance,
Economics, and Business. 7(10). pp.171-182.
Yadav, J., 2020. Overview of Corporate Social Responsibility.
Yuan, Y., and et.al., 2020. Business strategy and corporate social responsibility. Journal of Business Ethics. 162(2). pp.359-
377.
Zaman, R., Jain, T., Samara, G. and Jamali, D., 2022. Corporate governance meets corporate social responsibility: Mapping the
interface. Business & Society. 61(3). pp.690-752.
Zhou, Z., Luo, B.N. and Tang, T.L.P., 2018. Corporate social responsibility excites ‘exponential’positive employee
engagement: The Matthew effect in CSR and sustainable policy. Corporate Social Responsibility and Environmental
Management. 25(4). pp.339-354..
Griffin, R.W., 2021. Management. Cengage Learning.