This report provides an in-depth analysis of ethical considerations in information systems, particularly within the context of e-business. It uses the case study of Colin & John, a small business facing challenges in managing information and adapting to the digital landscape, to illustrate key ethical dilemmas. The report examines critical issues such as data privacy, accuracy, accessibility, system quality, and the quality of life in an information-driven society. It explores how these ethical concerns arise in the collection, management, and dissemination of information, especially concerning customer data and the impact of technology on business practices. The conclusion emphasizes the importance of addressing these ethical issues to ensure the successful implementation of information systems and the sustainable growth of businesses in the digital age. The report also suggests ways for the company to develop an information system to minimize the challenges and expand their services worldwide, while also considering the ethical issues.