Analysis of Ethical Issues and Practices at Johnson & Johnson

This report provides a comprehensive analysis of the ethical issues faced by Johnson & Johnson, examining their impact on stakeholders, including employees, customers, and government entities. The report delves into the company's role in society, particularly in light of the opioid addiction crisis, and explores examples of both good and bad ethical practices within the business world. It further applies two key ethical theories, utilitarian and deontological ethics, to the case study, evaluating their strengths and weaknesses in the context of Johnson & Johnson's ethical challenges. The report concludes with recommendations for improving ethical practices and fostering greater corporate social responsibility, offering valuable insights for business development and ethical leadership.

Johnson & Johnson

Table of Contents
INTRODUCTION.......................................................................................................................................3
Part 1-A REPORT.......................................................................................................................................3
Part 1-B TWO THEORIES.........................................................................................................................5
Part 2 Reflective essay.............................................................................................................................7
Conclusion...................................................................................................................................................9
REFERENCES..........................................................................................................................................10

INTRODUCTION
Ethical practices is considered as a process in which it helps in generating trust by using
role model in relation to ethical behavior by adopting values for taking decision in appropriate
way. Ethical practices considered as a significant for business organization that help in earning
more and more profit. This report is carried upon the Johnson and Johnson. It is considered as an
American International Company given in the year of 1886 (Wu, 2017). They focus on
improving medical devices as well as different types of consumer packaged product. Therefore,
this report is depending upon the case study named as Johnson and Johnson. For gaining
knowledge as well as information which is needed to assess the ethical issues as well as role of
Organization in society and its improvement, stakeholders get affected from unethical practices.
In this assignment, there is also example which is taken for bad as well as good ethics.
Furthermore, it involves theories as well as practices that help in dealing with different ethical
practices in an appropriate way. At last, it involves ethical leadership administration and
reflective essay to display understanding. Ethical practices are considered as a much more
significant for business organization because it provides contribution to maintain appropriate
image at Marketplace. The organization focuses on adopting ethical practices that is considered
as a symbol of prosperity as well as consumer welfare (Hintz and Dean, 2020).
Part 1-A REPORT
1. Ethical issue or issues: Ethical issues are a type of problem which is required by an
individual person or business organization to select superior alternative that is considered
as a wrong or right. According to the case history, the ethical issue which imposes directs
impact on the business organization and its value in overall globe. It is assessing that
business organization are liable for influence on goods. Therefore, the judge of Oklahoma
provides guidance to the business organization to pay $572 m for reducing the influence
of Opioid addiction crisis. Hence, it is a source that is considered as a much more
dangerous for health of individual person and they get addicted. It is the responsibility of
organization to compensate the individual person in order to reduce the impact of this
disease. It is considered as a worst drug epidemic in the history of US. Therefore, it is

necessary for business organization to build their goods that is considered safe as well as
secure for every individual person and not harmful for their health. For business
organization, it is very potential to assess different factors that impose direct impact on
the performance of business organization as well as loyalty of its user.
2. Role of business in society: Every business organization focuses on producing or
manufacturing product as well as services for satisfying the need of customer. Therefore, they
manufacture the goods as well services that is buying by its user and also the organization
manufacture the product that are eco- friendly to the environment. They also focus on producing
that kind of product which reduces the problem of society. On the other hand, the organization do
not focuses on producing the product which is environmental friendly then it imposes direct
impact on the society in term of child labor, governmental pollution as well as Habitat destruction
and also considered as a harmful for the health of individual person of society (Gehner and
Oughton, 2016). According to the research, it is the responsibility of business organization to
assess the impact of every type of social issue which imposes direct impact on individual person
as well as community. Therefore, in reference of Johnson and Johnson the judge ordered to pay
the $572 m for reducing the impact of opioid addiction crisis which is considered as a much more
dangerous in the US history. It has been analyzed that approx 1.7 million individual person suffer
the pain of opioid crisis. It is assessed that it is the story of Johnson and Johnson that is a single
business organization but business organization gain more and more profit depend upon higher
cost. It is analyzed that the crisis imposes direct impact on the sustainability of business
organization at market place. It reduces the loyalty or trust for the customer towards the product
as well as services which is provided by the company. Therefore, it is the responsibility of
organization to provide contribution towards society in order to increase brand image or
reputation of the company at market place.
3. Five Stakeholders: Stakeholders are considered as a significant who perform their
work in the self interest of business organization for achieving goals as well as objective
in targeted period of time. In reference of Johnson and Johnson, there are various
stakeholders such as trade association, employee’s, government, local communities as
well as customers. It has been analyzed that if the organization conduct their operations
which is directly linked to the unethical practices then it impose direct impact on the
work as well as practices which is performed by the individual person of company. It
imposes direct impact on the consumer as it reduces loyalty or trust for the customer

towards product as well as services of business organization. The employees are other
stakeholder they also affect by unethical practices as they do not remain loyal towards
growth and success of business organization. Government is also affected by the
unethical practices because they do not provide any kind of fund which is important for
business organization to improve oneself. At last, the local community is also affected
while they buying product as well as services from the company. Therefore, it is the
responsibility of business organization to adopt ethical practices for conducting their
operations in a smooth manner.
4. Examples of good and bad ethics: The example in relation to an ethical organization
involved Amazon. It is considered as a company who avoid tax as well as they boycotted for
particular task. They also adopt ethical practices in relation to treat work force not in
appropriate way. They treat their work in an unethical way. The other example of unethical
practices which is used by the Wal-Mart, they do not focus on making efforts towards
corporate social responsibility. And they also do not operate their supply chain network in an
appropriate manner across the world (Wright and Schultz, 2018). Now the example of ethical
practices which is adopted by business organization named as Patagonia. It is considered as
an American clothing organization that provides the Cotton manufacturing product. The
other example which is taken for Ethical practices named as Starbucks that provide their
100% commitment towards sustainable source and provide coffee to its user.
5. Recommendations: For achieving more and more profit by business organization, it is necessary to
adopt ethical practices which are also significant for today's environment of organization. For
business organization, it is necessary to earn profit by adopting ethical practices that is helpful in
achieving goal as well as objective in targeted period of time. It also assists in increasing loyalty or
trust of customer by determining their self interest in appropriate way (Yamin, 2019).
Part 1-B TWO THEORIES
1. Describe the theories: It has been analyzed that to overcome from the different kind of
issues as well as problem it is necessary for organization to know the different types of
theories as well as practices. Through use of the theory the business organization focuses
on taking good decision that helps in achieving favorable result. To get the right or
correct solution in relation to an ethical practice which is embraced by Johnson and

Johnson is ethical theories which is going to be mentioned below:
Utilitarian ethics: This theory is depending upon the concept “the greatest good for the greatest
number”. The main purpose of the theory depends upon the major penalties of taking actions. The
most significant aspect in relation to this theory is it is considered as a method that helps in
influencing the behavior of an individual person by assessing greatest good for greatest number
(Watt, Kirschen and Friedlander, 2018).
Deontological ethics: Furthermore, this theory is depending upon transcendent principle that must be
applied to all individual people. Therefore it is necessary for individual person to be treated with
dignity as well as respect because it is the right of an individual person to get it. Therefore, it is a
necessary for business organization to adopt this theory for fulfilling responsibility in an appropriate
manner. Hence, there are various ethical situations which is faced by the business organization they
required to assess their own duty and take the right decision. It is considered as an appropriate for
business organization to have knowledge regarding their own duty that help in achieving favorable
outcome and that refrain from unethical practices (Berghs, 2018).
2. Apply the theories: It is potential for business organization to assess every aspect in
improved way for increasing the performance of business organization during the particular
phase of time period. After assessing ethical practices as well as theory, the organization
focuses on adopting theories according to the situation or circumstances of organization that
is also helpful in achieving competitive edge over rivalries at marketplace which is going to
be mentioned below:
Utilitarian ethics: This theory is completely depending upon the concept “greatest good for greatest
people” that help in offering best experience to its consumer. To apply this theory, the organization
focuses on taking appropriate decisions which will be advantageous for the individual person of
society. In reference of Johnson and Johnson for reducing the unethical practices it is necessary for
organization to take appropriate decision by contributing towards welfare of society that are
considered as a significant part of business organization (Chari, 2019).
Deontological ethics: This theory is considered as a much more significant in today's
business world to remain competitive in appropriate way with unethical practices.
Therefore it is the responsibility of an individual person to use this theory that help in
providing best contribution towards the development or improvement of business
organization in good way. In reference of Johnson and Johnson the individual person

provide their hundred percent contributions towards prevailing situation of unethical
practices that help in compete in business environment in an appropriate manner.
3. Critique: It is very important for business organization to assess both favorable as well
as adverse impact that is connected to theory and practices for achieving favorable
results. In reference of utilitarian theory, the favorable aspect of this theory is it is
considered as a Universal concept which is understands by all individual person of
society. The major purpose is to eliminating the harm and enhances happiness. This
theory is also helpful in deciding what is considered as a right or wrong according to the
situation or circumstances. It has been assessed that business organization takes decision
according to the circumstances. For every company, there are major consequences for
their action. Therefore, there are various kinds of outcomes which are achieved by this
theory such as it may be negative, positive as well as a mixture of both attributes. The
negative aspect of this theory is that they do not emphasis on intrinsic value of happiness
but there are various kinds of the factor which is necessary for organization to determine.
The outcomes which is achieved by this theory are unpredictable is considered as a
negative aspect of this theory while dealing with future. Therefore, it is necessary for
organization to anticipate the future but it is not considered as a realistic in nature.
Deontological ethics: The positive aspect of this theory is that it is considered as a strong model
that help in maintaining appropriate relation with its public. It is necessary for business
organization to achieve goal as well as objective in pre-decided period of time. The negative or
adverse effect of this theory is there is disagreement in respect of the principle which is included
in decision-making. Therefore, it is much more difficult for business organization to have
superior choice out of adverse or negative results (Duthely, 2017).
4. Recommendations: For the business organization, ethical practices is considered as a
significant as it provide contribution toward the achieving distinctive or superior image at
Marketplace by offering superior quality product as well as services that are considered
as ethical in nature. There are various types of theories as well as practices which are
considered as a significant that help in maintaining appropriate image at marketplace. It is
useful to assess the aspects of theory for achieving favorable outcomes that help in
achieving competitive advantage over rivalries at Marketplace.

Part 2 Reflective essay
1. What is an ethical leadership management is in an un/ethical organizational culture.
Ethical leadership is considered as a higher level of standard to behave in ethical way and
build corporate culture that assists in providing value which is potential for business
organization like honesty, loyalty as well as responsibility. Therefore, it is necessary for
business organization to build appropriate image at market place by establishing ethical
corporate culture. In reference of an ethical leadership, the ethical leader performs their work
with courage as they do not have a knowledge regarding the things which is applied in
different method (Senior and Scott, 2018). Therefore, it is necessary to generate ethical
atmosphere which is necessary for business organization to provide value by adopting ethical
behavior of an individual person. In reference of Johnson and Johnson, for maintaining
superior environment it is necessary for individual person to provide contribution or efforts
towards them. It is potential for business organization to maintain ethical practices that
assists in overcoming from different kind of unethical practices which is provided within
organization for accomplishing goals as well as objective in targeted period of time. Ethical
leader assists to business organization in dealing in appropriate way with different situation
which is related to unethical practices. To generate ethical culture, it is important for business
organization to deal with negative consequences. Hence, it is helpful in dealing the situation
in appropriate way during the particular phase of time period.
2. How to maintain integrity and compliance in an un/ethical business environment.
It is important for business organization to deal with compliance as well as integrity in an
ethical atmosphere of business organization. The stakeholder trust as well as brand name of
organization is considered as more significant assets of company to deal with the situation in
appropriate way. To protect the reputation of business organization, it is necessary to
enhance the involvement of individual person by generating the ethical practices at
workplace. It is significant for business organization to eliminate different kind of risk by
using appropriate types of theories that is completely depend upon ethical practices.
Therefore, it is necessary to build positive image or reputation of company in front of the
Marketplace that is helpful in remaining competitive at market place. Furthermore, the
organization focuses on assessing the need to behave in ethical way is considered as a

important or significant to remain competitive at Marketplace. In reference of Johnson and
Johnson, to refrain from different kind of unethical practices, it is necessary for business
organization to perform their work in ethical manner. Therefore to maintain integrity as well
as compliance, organization focuses on providing their contribution towards ethical culture.
By using ethical culture, the organization focuses on dealing with negative atmosphere in
favorable manner. It has been analyzed that the individual person or organization focuses on
adopting ethical practices is considered as a significant. Therefore, it is necessary to have a
knowledge regarding ethical practices which is beneficial or advantageous for me in taking
appropriate decisions in respect of what is right as well as wrong for organization
(Matsumori, 2019).
3. Reflect: It is important for business organization to deal with different situation in an
appropriate manner. It is advantageous for me in future period of time while I am
performing work in corporate work which helps me in judging unethical as well as ethical
practices. It has been also analyzed that it is not only significant for business organization
as it is advantageous for individual person to maintain distinctive image at marketplace.
Therefore, it provides career opportunity to an individual person. It has been analyzed
that ethical practices is considered as a most significant for individual person which is
advantageous for me in future period of time
4. Conclusion: It has been analyzed that leadership is significant for business organization
to depend upon leader as well as leadership style. And also the organization focuses on
adopting ethical practices within business organization. It is necessary for business
organization to build loyalty as well as trust in front of consumer as well as sustainability
at Marketplace. In addition to this, ethical practices are considered as a much more
significant for business organization because it provides contribution to maintain
appropriate image at Marketplace. The organization focuses on adopting ethical practices
that is considered as a symbol of prosperity as well as consumer welfare.

Conclusion
On the basis of above given report, it has been analyzed that ethical practices is
considered as a much more significant for business organization because it provides contribution
to maintain appropriate image at Marketplace. The organization focuses on adopting ethical
practices that is considered as a symbol of prosperity as well as consumer welfare. Therefore,
this report is depending upon the case study named as Johnson and Johnson. For gaining
knowledge as well as information which is needed to assess the ethical issues as well as role of
Organization in society and its improvement, stakeholders get affected from unethical practices.
In this assignment, there is also example which is taken for bad as well as good ethics.
Furthermore, it involves theories as well as practices that help in dealing with different ethical
practices in an appropriate way. At last, it involves ethical leadership administration and
reflective essay to display understanding. Ethical practices is considered as a process in which it
helps in generating trust by using role model in relation to ethical behavior by adopting values
for taking decision in appropriate way. Ethical practices considered as a significant for business
organization that help in earning more and more profit.

REFERENCES
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Wright, S.A. and Schultz, A.E., 2018. The rising tide of artificial intelligence and business
automation: Developing an ethical framework. Business Horizons, 61(6), pp.823-832.
Yamin, M.A.Y., 2019. The mediating role of ethical organisational climate between HRM
practices and HR outcomes in public sector of Saudi Arabia. International Journal of Business
Excellence, 19(4), pp.557-573.
Watt, K., Kirschen, M.P. and Friedlander, J.A., 2018. Evaluating the inpatient pediatric ethical
consultation service. Hospital pediatrics, 8(3), pp.157-161.
Chari, T., 2019. Ethical pitfalls in the digital age: When the desire to “serve hot” gets in the way
of verification. In Journalism and Ethics: Breakthroughs in Research and Practice (pp. 111-
129). IGI Global.
Duthely, L.M., 2017. Individual flourishing and spiritual leadership: An approach to ethical
leadership. Journal of Leadership Studies, 11(2), pp.66-68.
Senior, H. and Scott, J., 2018. An Academic Library's Self-Study in Ethics: A Library-Wide
Investigation of Ethical Practice. Journal of Library Administration, 58(8), pp.891-902.
Matsumori, N., 2019. Effects of an Intervention Program for Promoting Ethical Practices Among
Pediatric Nurses. Comprehensive child and adolescent nursing, 42(3), pp.203-221.
Wu, Y.C., 2017. Mechanisms linking ethical leadership to ethical sales behavior. Psychological
Reports, 120(3), pp.537-560.
Berghs, M., 2018. Ethical (Dis) enchantment, Afflictive Kinship and Ebola Exceptionalism.
Routledge.
Foglia, M.B. and Cohen, J.H., 2019. Ethical Leadership and Employees’ Perceptions About
Raising Ethical Concerns to Managers in the Veterans Health Administration. AJOB empirical
bioethics, 10(3), pp.155-163.