Marketing and Society: Analysis of Ethical Issues in Business

This report examines the ethical considerations within the field of marketing and their implications for both organizations and society. It begins by defining marketing and then delves into key ethical issues, such as unethical data collection, misleading advertising, and discriminatory practices. The report highlights the importance of ethical guidelines and regulations in marketing to protect consumers and maintain a positive brand image. Specific examples, such as the marketing practices of Fair and Lovely, are used to illustrate the impact of ethical breaches on both the company and the broader community. The conclusion emphasizes the need for marketers to prioritize ethical behavior to foster trust, build customer loyalty, and contribute to a more responsible society. The report is a valuable resource for students on Desklib, offering insights into real-world marketing challenges and solutions.

Marketing and society
assessment 2

Table of content
 Introduction
 Ethical issues in marketing field and also impact on organisation
and society as a whole
 Conclusion
 References

Introduction
Marketing defines as an activity of the businesses and organisations
where a person can promote their organisation in related to their
products and services so that large number of customers are to be
attracted and firm will gain high amount of profits and revenues.

Ethical issues in marketing field and also impact on
organization and society as a whole
Ethics refers to the rules and regulation that can govern the people actions which
is highly based on what is right and what is wrong. Ethical issues defines as a
process that will create a conflicts within the society's moral principles(Peterson,
2020). In context of marketing ethical issues are reflected on the basis of
customers issues that is majorly impact the image of the business.

Continue….
Unethical Data collection- It is the main issue that is identified
by the company in terms of marketing. In this before launching
a new product and services organization can highly focus on the
research and taking the follow ups from the society people for
testing the market. At this time leaking of data is the main
ethical issue because due to this an individual person data is not
to be protected(Benton Jr, 2020).

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Hiding the Ugly- It is the another ethical issue that a company can face in the
field of marketing. In this marketers of the organisations can provides the several
information related to the products that could be the high risk on the customers
skin and health. In context of Fair and Lovely marketers can provide the
information related to their cosmetic products that is made up of pure ingredient
which does not affect the skin after its use.

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Offend the public- In terms of ethical marketing companies cannot discriminate,
stereotype and offend their buyers and society people in terms of promoting their products
and services. In terms of fair and lovely, marketing manager can promote their products by
targeting the dark color skin women which reflects the discrimination within the society.
Due to this type of messaging people can stop doing the discrimination due that will impact
the society norms and culture(Arkhipova and Gurieva, 2019).

Ethical issues majorly impact the company
and the society
In case of the fair and Lovely these can be reflected below:
If the organization cannot face the rules and regulation related to the terms of legality that
will pay the huge fine and penalties and it will impact the Fair and lovely overall cost.
Due to this their profit margin are be affected in negative way that is not the good sign
for the firm sustainability(Stewart and Ladik, 2019).
Poor marketing research is impact negatively on the firm. Lacking in the ethics and ethical
issues will impact the organization brand image.

Conclusion
From the above report it is concluded that ethical issues majorly impact the customers base
and society attraction towards the business organization Marketing is a prominent term and
company highly focus on promotion and selling activities so that it will not hurts the
sentiments of the customers and the people of society. It inculcates that the impact of the
ethical issues are negatively affect the society and organization In terms of society if ethics
are to be properly followed by the firm than it gain the standard of living on the other hand it
will affect their sentiments.

References
Arkhipova, N.I. and Gurieva, M.T., 2019. The preconditions for the development of
humanistic marketing in the nowadays context. RSUH/RGGU BULLETIN.
Series Economics. Management. Law.
Armstrong, G.M. and et. al., 2018. Marketing: an introduction. Pearson UK.
Benton Jr, R., 2020. Our Obsolete Marketing Mentality: George Fisk, Meet Karl
Polanyi. Journal of Macromarketing, p.0276146720973725.
Deepak, R.K.A. and Jeyakumar, S., 2019. Marketing management. Educreation
Publishing.
Goldberg, M.E., Fishbein, M. and Middlestadt, S.E. eds., 2018. Social marketing:
Theoretical and practical perspectives. Psychology Press.

Thank you